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Total Score 79
  • Email 21
  • Web 20
  • Mobile 17
  • Offline 9
  • Web 12
07 Food52
  • Sailthru Client
  • Most Improved

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2021 Retail Personalization Index Winners

100 retail brands giving consumers the very best cross-channel experiences

See The Winners

The Top 100

female model headshot
#1
Email Excellence •••

Sephora

Total Score89
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fresh produce
#2
Email Excellence •••

Thrive Market

Total Score88
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Take Sailthru’s personalization quiz

This year’s winners know the secrets of a good one to one connection. Learn how your brand compares — and how you can improve.

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tech retail imagery
#3
Top Industry Player •••

Best Buy

Total Score79
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stylish woman sitting of stairs
#4
Mobile Maven

Bloomingdale’s

Total Score76
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woman in white spandex altleisure wear
#5
Email Excellence •••

Fabletics

Total Score75
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Email Benchmarks

Download our Top Performing Emails report for the email trends to note and replicate behind the benchmark-breaking campaigns.

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adida storefront
#6
Email Excellence

Adidas

Total Score73
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fashion model strolling city sidewalk
#7
Email Excellence

Nordstrom

Total Score72
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home improvement female model
#8
Tied for 8th

Home Depot

Total Score69
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seated fashion model wearing white sweater and boots
#8
Email Excellence •••

JustFab

Total Score69
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woman working from home office
#8
Tied for 8th

Office Depot OfficeMax

Total Score69
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couple in kitchen with labrador
#12
Tied for 12th •••

Bed Bath & Beyond

Total Score68
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african american model eyes closed
#12
Tied for 12th

ULTA Beauty

Total Score68
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model seated before jewel toned fabrics
#16
Sailthru Client •••

Savage X Fenty

Total Score64
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female modeling black high heels
#16
Sailthru Client •••

ShoeDazzle

Total Score64
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young carefree women dancing on beach
#18
Tied for 18th

American Eagle Outfitters

Total Score63
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hiker overlooking mountain range
#20
Tied for 20th

The North Face

Total Score62
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female model health and wellness
#20
Tied for 20th

Vitamin Shoppe

Total Score62
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mother and child city street scene
#20
Tied for 20th •••

Walmart

Total Score62
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man kissing smiling baby
#23
Tied for 23rd

buybuy BABY

Total Score60
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woman holding pair of silver flats
#23
Mobile Maven •••

DSW

Total Score60
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african american model sunning on porch
#23
Tied for 23rd

Saks Fifth Avenue

Total Score60
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#26
Tied for 26th

Carter’s

Total Score59
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#26
Tied for 26th

PacSun

Total Score59
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#26
Mobile Maven •••

Target

Total Score59
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#26
Tied for 26th

The RealReal

Total Score59
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#30
Mobile Maven

Wayfair

Total Score58
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#31
Tied for 31st

Famous Footwear

Total Score57
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#31
Most Improved •••

Food52

Total Score57
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#31
Tied for 31st •••

Lowe’s

Total Score57
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#31
Tied for 31st

Petco

Total Score57
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#31
Tied for 31st

Urban Outfitters

Total Score57
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#36
Liveclicker Client

Chico’s

Total Score55
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#37
Tied for 37th

Hollister Co.

Total Score54
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#37
Sailthru Client •••

MATCHESFASHION

Total Score54
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#37
Tied for 37th

Revolve

Total Score54
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Crush your curbside goals

2020 changed shopping, but a few brands made out-of-store experiences extra seamless. Find out who they are and how they did it in our curbside guide.

Get the guide
#41
Tied for 41st

Abercrombie & Fitch

Total Score52
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#41
Tied for 41st •••

LOFT

Total Score52
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#43
Tied for 43rd

Banana Republic

Total Score51
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#43
Tied for 43rd

Lilly Pulitzer

Total Score51
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#43
Tied for 43rd

Lululemon

Total Score51
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Fashion Guide

What’s in vogue for your
fashion and apparel marketing

Accessorize your experience with statement-making personalization

Get the guide
#43
Sailthru Client •••

Rent the Runway

Total Score51
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#43
Tied for 43rd

World Market

Total Score51
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#48
Tied for 48th

Bass Pro Shops

Total Score50
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#48
Mobile Maven •••

Houzz

Total Score50
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Beauty Guide

What makes Sephora a winner

Why does Sephora consistently excel at personalization? The answer is a deep commitment to delivering on brand values through a connected experience.

Learn more
#48
Tied for 48th

JOANN Stores

Total Score50
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#48
Tied for 48th

Lulus

Total Score50
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#48
Tied for 48th

MANGO

Total Score50
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#48
Tied for 48th

Pottery Barn

Total Score50
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#48
Tied for 48th

Reebok

Total Score50
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#56
Mobile Maven •••

Adore Me

Total Score49
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#56
Tied for 56th

AllSaints

Total Score49
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#56
Tied for 56th

Hallmark

Total Score49
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#56
Tied for 56th

J.Crew

Total Score49
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#56
Tied for 56th

Lane Bryant

Total Score49
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#56
Tied for 56th

Levi’s

Total Score49
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#56
Tied for 56th

The Neiman Marcus Group

Total Score49
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#63
Tied for 63rd

Athleta

Total Score48
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#63
Tied for 63rd

Kate Spade New York

Total Score48
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#63
Tied for 63rd

Madewell

Total Score48
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#63
Tied for 63rd

Ralph Lauren

Total Score48
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#63
Tied for 63rd

Skechers

Total Score48
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#63
Tied for 63rd

Under Armour

Total Score48
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#69
Tied for 69th

Ann Taylor

Total Score47
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#69
Tied for 69th

Coach

Total Score47
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#69
Liveclicker Client •••

Fashion Nova

Total Score47
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#69
Tied for 69th

Hugo Boss

Total Score47
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#69
Tied for 69th

Lancôme

Total Score47
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#69
Tied for 69th

Zappos

Total Score47
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#76
Sailthru Client •••

Burton

Total Score46
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#76
Tied for 76th

Foot Locker

Total Score46
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#76
Tied for 76th

Kohl’s

Total Score46
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#76
Tied for 76th

Old Navy

Total Score46
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#82
Tied for 82nd

Amazon

Total Score45
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#82
Tied for 82nd

bareMinerals

Total Score45
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#82
Tied for 82nd

Michaels Stores

Total Score45
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#85
Tied for 85th

Converse

Total Score44
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#85
Tied for 85th

Kiehl’s

Total Score44
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#85
Tied for 85th

Men’s Wearhouse

Total Score44
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#85
Tied for 85th

Serena & Lily

Total Score44
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#85
Tied for 85th

Steve Madden

Total Score44
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#85
Tied for 85th

Vineyard Vines

Total Score44
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#93
Liveclicker Client •••

Hot Topic

Total Score43
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#93
Tied for 93rd

Joybird

Total Score43
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#93
Tied for 93rd

Newegg Inc.

Total Score43
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#93
Tied for 93rd

UNIQLO

Total Score43
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#99
Sailthru Client •••

Chairish

Total Score42
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#99
Sailthru Client •••

Betabrand

Total Score42
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