Loading...

Total Score 79
- Email 21
- Web 20
- Mobile 17
- Offline 9
- Web 12
07
Food52
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed at augue condimentum augue facilisis lobortis nec id nulla. Aenean id malesuada erat.

2021 Retail Personalization Index Winners
100 retail brands giving consumers the very best cross-channel experiences
See The Winners
The Top 100

#1
Sephora
Total Score89
Learn More

#2
Thrive Market
Total Score88
Learn More

Take Sailthru’s personalization quiz
This year’s winners know the secrets of a good one to one connection. Learn how your brand compares — and how you can improve.
Take The Quiz
#3
Best Buy
Total Score79
Learn More

#4
Bloomingdale’s
Total Score76
Learn More

#5
Fabletics
Total Score75
Learn More

Email Benchmarks
Download our Top Performing Emails report for the email trends to note and replicate behind the benchmark-breaking campaigns.
Get the trends
#6
Adidas
Total Score73
Learn More

#7
Nordstrom
Total Score72
Learn More

#8
eBay
Total Score69
Learn More

#8
Home Depot
Total Score69
Learn More

#8
JustFab
Total Score69
Learn More

#8
Office Depot OfficeMax
Total Score69
Learn More

#12
Bed Bath & Beyond
Total Score68
Learn More

#12
ULTA Beauty
Total Score68
Learn More

#14
Macy’s
Total Score67
Learn More

#15
Forever 21
Total Score65
Learn More

#16
Savage X Fenty
Total Score64
Learn More

#16
ShoeDazzle
Total Score64
Learn More

#18
American Eagle Outfitters
Total Score63
Learn More

#18
Nike
Total Score63
Learn More

#20
The North Face
Total Score62
Learn More

#20
Vitamin Shoppe
Total Score62
Learn More

#20
Walmart
Total Score62
Learn More

#23
buybuy BABY
Total Score60
Learn More

#23
DSW
Total Score60
Learn More

#23
Saks Fifth Avenue
Total Score60
Learn More

#26
Carter’s
Total Score59
Learn More

#26
PacSun
Total Score59
Learn More

#26
Target
Total Score59
Learn More

#26
The RealReal
Total Score59
Learn More

#30
Wayfair
Total Score58
Learn More

#31
Famous Footwear
Total Score57
Learn More

#31
Food52
Total Score57
Learn More

#31
Lowe’s
Total Score57
Learn More

#31
Petco
Total Score57
Learn More

#31
Urban Outfitters
Total Score57
Learn More

The most innovative retailers choose Sailthru to power email marketing and cross-channel personalization. Find out why.
Request a Demo
#36
Chico’s
Total Score55
Learn More

#37
Hollister Co.
Total Score54
Learn More

#37
MATCHESFASHION
Total Score54
Learn More

#37
Revolve
Total Score54
Learn More

Crush your curbside goals
2020 changed shopping, but a few brands made out-of-store experiences extra seamless. Find out who they are and how they did it in our curbside guide.
Get the guide
#40
e.l.f. Cosmetics
Total Score53
Learn More

#41
Abercrombie & Fitch
Total Score52
Learn More

#41
LOFT
Total Score52
Learn More

#43
Banana Republic
Total Score51
Learn More

#43
Lilly Pulitzer
Total Score51
Learn More

#43
Lululemon
Total Score51
Learn More

Fashion Guide
What’s in vogue for your
What’s in vogue for your
fashion and apparel marketing
Accessorize your experience with statement-making personalization
Get the guide
#43
Rent the Runway
Total Score51
Learn More

#43
World Market
Total Score51
Learn More

#48
Bass Pro Shops
Total Score50
Learn More

#48
Houzz
Total Score50
Learn More

Beauty Guide
What makes Sephora a winner
Why does Sephora consistently excel at personalization? The answer is a deep commitment to delivering on brand values through a connected experience.

#48
HSN
Total Score50
Learn More

#48
JOANN Stores
Total Score50
Learn More

#48
Lulus
Total Score50
Learn More

#48
MANGO
Total Score50
Learn More

#48
Pottery Barn
Total Score50
Learn More

#48
Reebok
Total Score50
Learn More

#56
Adore Me
Total Score49
Learn More

#56
AllSaints
Total Score49
Learn More

#56
Hallmark
Total Score49
Learn More

#56
J.Crew
Total Score49
Learn More

#56
Lane Bryant
Total Score49
Learn More

#56
Levi’s
Total Score49
Learn More

#56
The Neiman Marcus Group
Total Score49
Learn More

#63
Athleta
Total Score48
Learn More

#63
Kate Spade New York
Total Score48
Learn More

#63
Madewell
Total Score48
Learn More

#63
Ralph Lauren
Total Score48
Learn More

#63
Skechers
Total Score48
Learn More

#63
Under Armour
Total Score48
Learn More

#69
Ann Taylor
Total Score47
Learn More

#69
Coach
Total Score47
Learn More

#69
Etsy
Total Score47
Learn More

#69
Fashion Nova
Total Score47
Learn More

#69
Hugo Boss
Total Score47
Learn More

#69
Lancôme
Total Score47
Learn More

#69
Zappos
Total Score47
Learn More

#76
Burton
Total Score46
Learn More

#76
Foot Locker
Total Score46
Learn More

#76
Gap
Total Score46
Learn More

#76
Kohl’s
Total Score46
Learn More

#76
Old Navy
Total Score46
Learn More

#76
REI
Total Score46
Learn More

#82
Amazon
Total Score45
Learn More

#82
bareMinerals
Total Score45
Learn More

#82
Michaels Stores
Total Score45
Learn More

#85
Converse
Total Score44
Learn More

#85
Gilt
Total Score44
Learn More

#85
Kiehl’s
Total Score44
Learn More

#85
Men’s Wearhouse
Total Score44
Learn More

#85
PUMA
Total Score44
Learn More

#85
Serena & Lily
Total Score44
Learn More

#85
Steve Madden
Total Score44
Learn More

#85
Vineyard Vines
Total Score44
Learn More

#93
Hot Topic
Total Score43
Learn More

#93
Joybird
Total Score43
Learn More

#93
Newegg Inc.
Total Score43
Learn More

#93
UGG
Total Score43
Learn More

#93
UNIQLO
Total Score43
Learn More

#93
Vans
Total Score43
Learn More

#99
Chairish
Total Score42
Learn More

#99
Betabrand
Total Score42
Learn More