
Fabletics
Fabletics, the active-lifestyle darling of TechStyle Fashion Group that’s co-founded by Kate Hudson, has provided women with high-quality, trendy workout gear since 2013—and now has more than 1.5 million members across 10 countries. Before Fabletics, women either paid a premium for sportswear or skimped and risked experiencing every girl’s worst nightmare: sheer leggings in yoga class. It’s a problem most women know all too well. The brand allows shoppers to order a la carte or sign up for its Flexible VIP Membership program, where members receive up to 50% off all the time, early access to new launches, and cash rewards. Merging fashion and fitness for the best of both worlds, Fabletics makes high-tech, high-quality, and highly affordable outfits designed to make its consumers feel supported, stylish, and confident at—and beyond—the gym.
2019 score: 57
Why we love Fabletics
Best in class email personalization

Onboarding personalization

Triggered email for days
