Fabletics gives its members the ability to upgrade to a VIP membership, reap the rewards of exclusive discounts, and experience more interactive touchpoints. The brand’s style quiz takes in information about how customers exercise, the environment they are active in, and of course the colors and sizes that work best for them to make highly personalized product recommendations that fit each shopper’s lifestyle.

This athleisure brand knows that triggered emails are one of the most effective tools in the digital toolbox. A well-crafted triggered email program requires tight targeting and clever, personalized approaches to engage customers. Fabletics has especially strong re-engagement and abandonment communications for both current and potential customers in a variety of use cases that focus on hyper-personalized product recommendations based on buyer habits and preferences.

Fabletics excels at pairing the innovation of personalization with the power of community. As part of the #myfabletics initiative, shoppers are building a strong community where they share reviews and photos so other shoppers can easily gain insight into fits and styles. We love this people-first customer experience approach that pairs seamlessly with site and email recommendations.