Fabletics got its start as an ecommerce subscription service and has since opened 75 brick-and-mortar stores. Select locations are outfitted with touchscreens that help customers find “their” leggings, recommend outfits, and more — promising personalization anywhere.
- 2021 Rank 5
- Founded 2013
- Model Private
Why we love Fabletics
Advanced Product Filtering and Recommendations
Fabletics makes it easy to find what you need with advanced product filtering, allowing shoppers to filter products by color, fabric, popularity, and even the models’ sizes.
Curated Monthly Product Picks and Subscriptions
Subscription services need to keep members happy on a continual basis and Fabletics rises to the occasion with product picks that are both curated and customized.
Re-Engagement Emails That Bring Back Subscribers and Sales
Fabletics has the home court advantage when re-engaging lapsed members. The brand already has a sense of who these formerly engaged fans are, which helps deploy strong winback emails that bring back subscribers and sales.
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