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woman in white spandex altleisure wear




Email Excellence

Sailthru Client

Fabletics, the Kate Hudson-backed athleisure brand of TechStyle Fashion Group, is no stranger to the Retail Personalization Index’s top 25. But this year, the brand jumped from #23 to #5 due to its unrivaled prowess in building an individualized customer experience.


Just like its sister brands JustFab, Savage X Fenty, and ShoeDazzle, Fabletics is a digital-first brand offering high-quality items that are both accessible in price and sizing. 

Fabletics makes intelligent product recommendations that increase in relevance as a shopper continues to engage with the brand, browse, and shop—personalizing details on a 1:1 level as granular as the time of day a customer receives an email.

The brand’s product recommendations bridge different categories of clothing, offering enough suggestions to complete any outfit. Well-timed emails contain ‘we curated these just for you’ looks that reflect each shopper’s behavior and shopping preferences.


Previous Rank






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Why we love Fabletics

Purely personalized VIP experience

Fabletics gives its members the ability to upgrade to a VIP membership, reap the rewards of exclusive discounts, and experience more interactive touchpoints. The brand’s style quiz takes in information about how customers exercise, the environment they are active in, and of course the colors and sizes that work best for them to make highly personalized product recommendations that fit each shopper’s lifestyle.

fabletics vip perks

Triggered email excellence

This athleisure brand knows that triggered emails are one of the most effective tools in the digital toolbox. A well-crafted triggered email program requires tight targeting and clever, personalized approaches to engage customers. Fabletics has especially strong re-engagement and abandonment communications for both current and potential customers in a variety of use cases that focus on hyper-personalized product recommendations based on buyer habits and preferences.

User-generated content

Fabletics excels at pairing the innovation of personalization with the power of community. As part of the #myfabletics initiative, shoppers are building a strong community where they share reviews and photos so other shoppers can easily gain insight into fits and styles. We love this people-first customer experience approach that pairs seamlessly with site and email recommendations.

user generated content example

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Total Score 79
  • Email 21
  • Web 20
  • Mobile 17
  • Offline 9
  • Web 12
07 Food52
  • Sailthru Client
  • Most Improved

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