The altheisure superstar set the bar for digital-first retail when it launched in 2013 and its intelligent data-driven personalization has been growing steadily -- valuing the company at $235 million. Fabletics warmly onboards new customers into its VIP member program with an in-depth lifestyle quiz built around the user’s workout preferences, jumpstarting its personalization strategy at first touch. The brand takes a holistic approach, with recommendations evolving over time as a customer continues to engage. Fabletics announced last month that it plans to quadruple its international retail presence by opening 75 new locations. The stores will incorporate innovative personalization with digital tech, a selfie wall, and a leggings bar in its pilot store in Washington. The fast-fashion brand’s current retail stores are experiencing 20 percent in year over year same-store sales and the announcement suggests that millennials and Gen Z value digital personalization when it’s applied to an in-store experience, expecting a seamless experience that Fabletics consistently delivers.