The world's most in-depth study on retail and ecommerce marketing
Sailthru’s annual research examines the customer journey — from browsing, to email subscription, to purchase, and beyond — for the most recognizable and the fastest-growing retailers. We evaluate a brand's capabilities across 97 unique customer experience attributes. Then, we survey actual consumers of the brands to find out which attributes they care about most and weigh the attributes accordingly. The result: a proprietary scoring model that combines our researchers’ real experiences with the brand + consumer sentiment into a numerical score out of 100 possible points.
Personalization is our business
We’re pioneers in personalization. The Sailthru team has been helping retail and media organizations create memorable experiences for more than a decade. It’s kind of our thing.
The Index by the numbers
- Customers surveyed 5,000
- Brands evaluated 260 +
- Attributes analyzed 90 +
- Industry categories covered 10 +
A new Index for a new world
This year, communications evolved for remote work and online purchases. We adapted our criteria and researched the changes for marketers moving forward.
Dive deeper into our methodology
We know — it’s a lot. Want to learn more about the methodology behind the research?
Sailthru + Liveclicker = what email dreams are made of
Sailthru’s powerful and personalized ESP (plus web and mobile chops) combined with Liveclicker’s real-time, moment-of-open personalization will create a customer experience you never thought possible.
Download the Retail Personalization Index
You’ve seen the highlights. Now, see the research insights as detailed by retail experts. Download this year’s Index for an in-depth look at the winners, their strategies, and how they approached a changing culture.