About the Retail Personalization Index
Get monthly insights from our retail experts.
The world's most in-depth study on retail and ecommerce marketing
Sailthru’s annual research examines the customer journey — from browsing, to email subscription, to purchase, and beyond — for the most recognizable and the fastest-growing retailers. We evaluate a brand's capabilities across 97 unique customer experience attributes. Then, we survey actual consumers of the brands to find out which attributes they care about most and weigh the attributes accordingly. The result: a proprietary scoring model that combines our researchers’ real experiences with the brand + consumer sentiment into a numerical score out of 100 possible points.
Personalization is our business
We’re pioneers in personalization. The Sailthru team has been helping retail and media organizations create memorable experiences for more than a decade. It’s kind of our thing.
- Brands Evaluated 500
- Customers Surveyed 5,000
- Attributes Analyzed 80
- Industry categories covered 12
Meet Our Board
Working with notable companies such as
Personalization priorities: Unlocking the research
This year, we conducted our first-ever survey to retail marketers and a follow up survey on consumer privacy. Discover the key insights on data and privacy, the divergence between retailer and consumer perceptions, and more.
Dive deeper into our methodology
We know — it’s a lot. Want to learn more about the methodology behind the research?
Sailthru + Liveclicker = what email dreams are made of
Sailthru’s powerful and personalized ESP (plus web and mobile chops) combined with Liveclicker’s real-time, moment-of-open personalization will create a customer experience you never thought possible.
Leading retail brands chose Sailthru
A top leader in mobile personalizationLearn More
Meet MZ Wallace’s loyalty programRead the Case Study
8 years with Sailthru and counting
10 years with Sailthru and countingRead the Press Release