Privacy Statement

Standing Up

to Sephora:

6Best Practices for Beauty Brands

Sailthru, Inc. and its affiliates worldwide (“Sailthru”, “we”, or “us”) provide Software-as-a-Service (SaaS) and software products (“Services”) to our customers and clients (“Customers”).

This Privacy Statement (“Privacy Statement”) describes how Sailthru collect, uses, discloses, and transfers information, including personal information, from users accessing and using our websites that display a link to this Privacy Statement (“Sites”). The Privacy Statement also describes Sailthru’s collection and use of information in providing the Services. This Privacy Statement does not govern collection or use of information by third parties, including our Customers. You should refer to these third parties’ separate privacy policies to learn about their collection and use of your information.

Information we collect:

Personal Information: In accessing and using the Sites or the Services, you may be prompted to provide Sailthru your name, email address, telephone number, job title, company name, and other personal information.

Other Information: Sailthru may collect information about your computer or mobile device that may include your browser or operating system, your manner of connecting to the Internet and the name of your Internet service provider or wireless carrier; your Internet Protocol (IP) address or Advertising Identifier; information about websites you used before or after using the Sites or Services; data relating to malfunctions or problems occurring when you use our Sites or Services, other information specifically related to your use of Services, including information that you publicly post using tools made available by us; location information; and information about the searches you perform on our Sites or when using the Services and how you use the results of those searches To collect this information, Sailthru and Sailthru’s business partners may use tracking technologies, including cookies and web beacons.

How we use your information:

Your information is used for purposes that include:

  • to navigation and use of on our Sites easier.
  • to provide you with a personalized experience on our Sites
  • to communicate with you and respond to your inquiries including inquiries regarding support for our Services or purchasing our products.
  • to better understand your use of the Site and Services.
  • to help offer you other products, features, or services that may be of interest.
  • to respond to a job application or inquiry and consider you for employment purposes.

Sharing of Your Information:

We do not rent or sell your personal information (such as name, address and telephone number) to third parties for their marketing purposes. We may share your information with third parties to provide products and services you have requested, when we have your consent, or as described in this Privacy Statement.

We may share aggregated, non-personally identifiable information, publicly and with our Customers and partners. For example, we may share information publicly to show trends about the general use of our services.

The contents of your online communications, as well as other information about you as a user of our Services, may be accessed and disclosed under the following circumstances: in response to lawful governmental requests or legal process (for example, a court order, search warrant or subpoena), in other circumstances in which we have a good faith belief that a crime has been or is being committed by a user of our Services, that an emergency exists that poses a threat to the safety of you or another person, when necessary either to protect our rights or property, or for us to render the service you have requested.

Many of our services let you share information with others. Remember that when you share information publicly, others besides us have access to it, and it may be indexable by search engines, or copied, forwarded or archived by others. Our offerings may include features or functionalities provided by third parties. In the process of providing such functionalities within our Services, your browser may automatically send certain technical information to the third party provider. The use of these third-party provided features or functionalities is subject to their own privacy policies. Business partners or other third parties may receive data about groups of our users, but do not receive information that personally identifies you.

We may use agents and contractors in order to help operate our Services. Their use of information is limited to these purposes.

In the event that Sailthru’s ownership changes as a result of a merger, acquisition, reorganization, sale of assets, dissolution, or similar event, information we collect may be part of the transferred assets. If such a transfer results in a material change in the use of your information, you will be provided notice (which may be via updates to this page) about the choices you have to decline to permit such a transfer.

Cross Border Transmission:

Sailthru primarily stores and processes the personal information we collect in the United States. As a global company, Sailthru may transfer and access information from around the world, including from other countries in which Sailthru operates. If you operate outside of the United States, transfer of your data is necessary for you to use our Services, access our Sites, or request information from us. By registering for our Sites or accessing the Services, or by communicating with us by email, you acknowledge and expressly consent to our cross border transfer of your personal information. By registering for the Site, by subscribing to our Services, or by emailing us, you expressly agree to the processing of your personal information as described in this Privacy Statement.

Choice and Consent:

By emailing us or by opting-in to use the Site or access the Services you expressly consent to the collection, use, retention, transfer and disclosure, including cross-border disclosure, of your information as described in this Privacy Statement. Each time you email us, register with us, or use our services you are giving your express consent to the collection, use, retention, transfer and disclosure, including cross-border disclosure, of your information as described in this Privacy Statement.

If you wish to opt out and withdraw your consent, you may do so at any time by contacting us at: If you opt out and withdraw your consent you will no longer be able to use our Services and we will not have any means by which to respond to your questions or comments that you email to the Site. In addition, if you wish to correct, update, amend, or remove your personal information that Sailthru controls, you may contact us by emailing to


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use both session ID cookies and persistent cookies on our Site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. If you wish to deactivate cookies while visiting our Site during your browsing session, please see “How to Control Cookies” below. Please note that you may need to erase all cookies that have already been placed on your computer in order to delete the Sailthru cookie.

How to delete and block our cookies

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our Site.

Changing your cookies settings

Please note that Internet browsers allow you to change your cookie settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your Internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the ‘Help’ option in your Internet browser for more details.

For more detailed information on how to control cookies you may wish to visit


We will retain your personal information for as long as needed for the uses described in this Privacy Statement.

Third Party Services:

Sailthru uses third party services including Google Analytics, to collect information about how visitors use the Site in order to optimize visitor experiences. Google Analytics uses web beacons and cookies in order to track visitor page views and clicks within pages, length of time spent on our Sites , and the search term or referring site that brought a visitor to our Site.

Social Media:

Our Sites include features from social media websites such as the Facebook Like button and features on LinkedIn and Twitter that run on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Site. This Privacy Statement does not apply to these features. Your interactions with these features are governed by the Privacy Statement and other policies of the companies providing them.


Sailthru takes reasonable precautions to protect personal information from loss, misuse, unauthorized access, disclosure, alteration and destruction. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. For example, to protect your privacy and security, we may use passwords or other technologies to register or authenticate you and enable you to use our Services, and before granting access or making corrections to your information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

Privacy Shield:

 Sailthru complies with the EU-U.S. Privacy Shield Framework and the Swiss – U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, respectively.  Sailthru has certified to the Department of Commerce that it adheres to the Privacy Shield Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, and recourse, enforcement, and liability.  If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification, please visit

To learn more about the Privacy Shield program, and to view Sailthru’s certification, please visit


Sailthru’s commitments under the Privacy Shield are subject to the investigatory and enforcement powers of the United States Federal Trade Commission.

Inquiries and complaints:

If you believe Sailthru maintains your personal data, you may direct any inquiries or complaints concerning our Privacy Shield compliance to Sailthru will respond within 45 days. If we fail to respond within that time, or if our response does not address your concern, you may contact the International Centre for Dispute Resolution (“ICDR/AAA”), which Sailthru has chosen as its independent recourse mechanism, via its via the contact information provided below. ICDR/AAA provides an independent third-party dispute resolution body and has committed to respond to complaints and to provide appropriate recourse at no cost to you. If you feel that neither Sailthru nor ICDR/AAA can resolve your complaint, you may seek to engage in binding arbitration through the Privacy Shield Panel.

International Centre For Dispute Resolution
International Centre for Dispute Resolution Case Filing Services
1101 Laurel Oak Road, Suite 100, Voorhees, NJ 080403

Right to access data:

EU and Swiss individuals have rights to access personal data about them, and to limit use and disclosure of their personal data. With our Privacy Shield certification, Sailthru has committed to respect those rights.

If you believe a Sailthru Customer transferred your personal data to Sailthru, in making a request please provide the name of the Customer. We will refer your request to that customer, and assist them as needed in responding to your request.

Third Parties:

In providing access and use of our Services and Sites, Sailthru utilizes third parties that may access, process, or store personal information in the course of providing their services. Our agreements with these third parties require their access, use, and processing of personal information is in compliance with our Privacy Shield obligations. If either Sailthru or these third parties fail to meet our obligations under Privacy Shield, Sailthru may be liable.

Compelled disclosure to public authorities:

Sailthru may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Do Not Track:

Since there is no uniform technological standard for “Do Not Track”, our Sites does not respond to browser “Do Not Track” signals.

For more information:

Privacy Statement Last Updated

October 1, 2017

What did we change? 

We last updated our Privacy Statement on October 1, 2017. We made changes to reflect compliance with the Swiss-U.S. Privacy Shield Framework

We may change this policy from time to time by updating this page. You should check this page from time to time to keep up to date with any changes. If you do not agree to any changes, you should immediately stop using the Services.