The 3rd Annual Retail
The retail industry’s most consumer-driven, comprehensive customer experience research is here. Find out what set’s this years leaders apart from the pack.check out the index
Email is (or should be) the most important channel to any modern media company, from legacy publishers to digital-first players. Brands that don't treat it as such are missing on a huge opportunity to increase traffic and ultimately, revenue. Sailthru is here to help, with this guide we developed alongside our Media Advisor, Allison Mezzafonte.
By Admin Adminer
Retailers have traditionally relied on the RFM model, segmenting customers by the recency, frequency and monetary values of their purchases. Sometimes they also bucket...
By Mike O'Brien