Marketing Automation Best Practices & Resources

Retail

2020 Holiday Marketing Playbook

With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.

By Mike O'Brien

Product & Customers

How Brilliant Earth Sees Brilliant Results With Sailthru

When evaluating a new email services provider, there are many things to consider: send speed, analytics and the level of customer support, just to...

By Elizabeth Trombino

6 Proactive Triggered Messages and Why We Love Them

Behavior-based triggered messages are (or should be) a cornerstone of every email marketer’s strategy. Personalized marketing has been statistically proven to outperform generic batch-and-blast...

By Mike O'Brien