Data and Reporting
Actionable insights, better results.
With Sailthru, you’ll have access to all the marketing campaign data you need to make informed, impactful decisions on how best to engage your audience. We provide a wide set of behavioral data on users and performance data on campaigns, which together will help you maximize future marketing efforts.
What you need to manage your marketing.
Micro + Macro Data
Sailthru gives you snapshots of user-level data, providing specific information about the consumers you’re targeting. The platform also provides snapshots of data at the list-level for a 10,000-foot view of large segment behaviors and trends.
Campaign Level Metrics + Reporting
You’ll receive detailed reports for any campaign launched through the Sailthru platform. These reports provide actionable insights that will help you adjust your approach to engaging your customers.
Live Metrics in Lifecycle Optimizer
Receive live data within our Lifecycle Optimizer tool so you can make decisions in real time. This will help you iterate and optimize your triggered flows, which are essential revenue drivers.
Sailthru Business Intelligence
Our Business Intelligence tool helps you understand the downstream engagement and revenue impact of your business decisions with clear visualizations. Move from simply monitoring basic metrics to analyzing, understanding and applying learnings from the data points so you can take your work to the next level.
The Sailthru difference.
Data portability for any business intelligence need.
With Sailthru Connect, our solution for connecting all of your data sources, you can easily export Sailthru data anywhere to build a data asset critical for creating first-class customer experiences. We believe your data is yours, and should be flexible. We want to make it easy to pull it all together.
Right message, right channel, right time.
We make data science easy to understand so you can deliver the most impactful marketing experiences to your customer base. We’ll give you predictions on how consumers are likely to engage with your brand. That way, you can always stay a few steps ahead with advanced segmentation, new customer acquisition optimizations, dynamic discount offers, and much more.
Robust data, clear key performance indicators.
What good is data if it’s not accessible? With Sailthru, you can gain the key insights you need with just a few clicks. You’ll receive real-time updates, campaign data, and customizable reports directly within the platform. Sailthru helps you spot key drivers of success and then optimize your strategies accordingly.
A single customer view.
We’ve taken data from a wide variety of areas in order to provide you with the most robust customer profile within the industry. Our profiles are backed by data that include user demographics, behaviors, interests, purchases, engagement level, predicted actions, used devices, and much more.
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Data and Reporting
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