Site map
Pages
Posts
Business
- Signals 2022: A Virtual Conference on Relationship Marketing
- Sailthru Releases New Cross-Channel Capabilities
- DTC and Brick and Mortar Brands Use Value-Driven Personalization to Score Big in Sailthru’s 5th Annual Retail Personalization Index
- How Publishers Can Appeal to Gen Z
- How ProPublica Increased Event Engagement During the Pandemic: A Q&A with Celeste LeCompte, VP of Strategy and Operations
- 4 Ways to Build a Better Post-Return Experience (and More Customer Loyalty)
- Six Ecommerce Conversion Hacks Your Brand Needs in 2022
- Why Your Culture of Digital Experimentation Isn’t Delivering
- Omnichannel Marketing: An (Early) 2021 Year in Review
- 3 Data-Driven Holiday Email Strategies to Inspire Success This Season
- The NFL, The Honey Baked Ham Company, Herschel Supply Co., CoinDesk, and Other Top Brands Select Sailthru Marketing Automation
- SMS Personalization: The Key to Unlocking Your Business Potential
- Boost Your Brand (and Your Sales) in Q4
- How Media Marketers Are Approaching Affiliate Commerce
- Why Wait? 4 Ways to Make an Instant Impact in Your New Marketing Role
- Mail Privacy Protection Explained: Everything You Need to Know About Apple’s Next Update
- What Is Shoppertainment? And Why Does It Matter?
- Why Black People Are Top Consumers But Lack Wealth
- What You Need to Know About Google’s Latest Announcement
- The 4-1-1 on 4 Real-Time Personalization Myths
- Leading a Diverse and Inclusive Marketing Team
- The Real-Time Personalization Power of Liveclicker — Now in Sailthru
- How Employers Abuse Minorities in White Spaces
- Getting Back to The Office
- Why Decision Velocity is Essential to Digital Media Personalization
- Why Diversity, Inclusion, and Equity is a Key Differentiator for Your Marketing Strategy
- Modern is the New Money: e.l.f. Cosmetics, Refinery29 and Thrive Garner Significant Investment Through Disruption
- 5 Trends Influencing the Future of Ecommerce, According to Bill Gurley
- How Delta, Halfords and Sephora Put Customer Experience First, Online and Off
- 33 Companies that are Revolutionizing Retail
- The Downstream Benefits of Predictive Analytics
- This Week In Retention: 3 Lessons From Starbucks’ Loyalty Program Changes
- This Week In Retention: Embrace Customer Experience, or Become Irrelevant. Fast.
- You Don’t Win the Super Bowl (Or High-Value Customers) Without Defense
- Brian Vellmure Defines the Two Things Your Customers Really Want
- The (Somewhat) Perfect Harmony: Digital Commerce and Brick and Mortar Stores
- How To Be An Intrapreneur: You Can Still Be Nimble & Creative In A Big Company
- How Everlane Became an Ecommerce Wunderkind in Fashion and Tech
- 3 Technology Trends that are Transforming the Customer Experience
- Customer Experience: Who’s In Charge Here?
- 3 Steps To Engaging Your Employees Through Your Brand
- The Future of Selling Fashion
- Balancing Authenticity with Marketing Goals to Drive Customer Service
- For the Love Of Wallet; How Consumer Activation Drives Real Shareholder KPIs
- 4 Brands That Have Cracked The Social Commerce Code
- 4 eCommerce SEO Best Practices You Can’t Forget
- Native Advertising Comes to eCommerce
- Don’t Let Resumes Prevent You From Hiring Great Leaders
- The 5 Things That Keep Your Marketing Executive Up At Night
- Millennials Aren’t Afraid of the Phone, or Human Connection
- Customer Journeys Are Your Brand’s Biggest Revenue Opportunity
- How Your eCommerce Store Can Outpace Amazon
- Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp
- The Difference Between Traffic and Audience
- Leveraging Leadership to Ride the Scale-up Bull
- Wall Street Journal Creating Digital Magazine for its Video
- This Is What Apple Will Build When It Finally Collects 1 Billion Credit Card Numbers (AAPL)
- 5 Reasons Shopping In Stores Will Never Go Away
Content
Content
Culture
data
Data & AI
Ecommerce
Email
- The Sailthru Marketing Team’s Email of the Month: Hatch
- Sailthru Enhances Personalization Algorithm To Ensure Maximum Performance After Apple MPP Changes
- 3 Mistakes That Scare Away Your Email Subscribers (and How to Avoid Them)
- The Sailthru Marketing Team’s Email of the Month: Bon Appétit
- 3 Loyalty Program Perks Customers Can’t Resist
- The Sailthru Marketing Team’s Email of the Month: Petco
- Why Value-Based Personalization is the Future of Marketing
- The Sailthru Marketing Team’s Email of the Month: Mejuri
- 5 Easy Ways to Make Your Emails Unforgettable
- 4 Emails We Love (Almost) as Much as Mom
- The Sailthru Marketing Team’s Email of the Month: EC Scott
- Deliverability Best Practices for the Holiday Season
- 6 Ways to Optimize Your Signup Page and Preference Center for Maximum Engagement
- The Sailthru Marketing Team’s Email of the Month: rue21
- 6 Tips for Tailoring Your Triggers This Holiday Season
- The Sailthru Marketing Team’s Email of the Month: REVOLVE
- 6 Proactive Triggered Messages and Why We Love Them
- The Sailthru Marketing Team’s Email of the Month: Tiffany & Co.
- You’ve Got Mail, Libra: Why Astrology in Email Marketing Is on the Ascendant
- Permission Practices for Email Marketing: The Good, The Bad and The Gray Area
- The Model Minority Myth: Harmful for Society, Harmful for the Workplace
- (Email) Marketing Is Color Blind: A Call for Change
- 6 Cart Abandonment Tactics to Test for a Happy Holiday Season
- 5 Things to Consider When Evaluating a New Email Services Provider
- Are Your Stores Reopening? Your Emails Should Communicate These 6 Things
- 3 Email Marketing Tactics to Test While Business Is Not As Usual
- 8 Ways to Monetize Email Newsletters for Publishers
- 5 Gifts to Help Boost Your Birthday Emails
- Mother’s Day Emails We Love: Tory Burch, Zales, The Sill
- What Sender Reputation Means for Your Email Deliverability
- 5 Tips for Taking Your Email Preview Text to the Next Level
- Deliverability and Revenue: How Inbox Placement Impacts the Bottom Line
- 8 Inspiring Coronavirus Emails from Burton, Chubbies and Food52
- 5 Things Retailers Should Consider When Sending Coronavirus Emails
- How CNN, Morning Brew and Vanity Fair Use Triggered Messages
- 6 St. Patrick’s Day Emails We Love from Target, Bouqs and Chubbies
- Email Deliverability: Why It’s Essential and How It Drives Business Results
- Measuring Email Campaign Effectiveness with Click-to-Open Rate and Other Marketing Metrics
- 7 Valentine’s Day Emails We Love from Savage X Fenty, Saks Fifth Avenue and Zales
- Loyalty Programs and the Customer Lifecycle: How Sephora Succeeds By Incorporating Beauty Insider Into Every Email
- Enhance Your Email Personalization Like Ulta, DSW and Bodybuilding.com
- How MZ Wallace and Food52 Use the Holidays to Boost Year-Round Loyalty
- In 2019, We Sent 83B Emails. Here’s What the Top Subject Lines Had In Common
- Personalization: How Email Marketers Will Win the Inbox in 2020
- 5 Strategies for Creating Repeat Customers with Post-Purchase Emails
- How Under Armour, Ulta and Target Master Holiday Triggered Messages
- Holiday Email Subject Lines: 5 Tips That Work (Based on Data from 243M Black Friday and Thanksgiving Emails)
- Your Сontent Is Great! Now What? 10 Content Distribution Ideas for Email Marketers
- How Tory Burch, Food52 and Fabletics Won the Holidays
- 4 Advanced Personalization Tactics to Take Your Email to the Next Level
- 5 Ways You Can Nurture Your Loyalty Program with Email Marketing
- Email Open Rates: Leveraging Personalization to Be Ever in Your Favor
- How to Use Welcome Emails to Turn Your Welcome Mat Into a Red Carpet
- 4 Browse Abandonment Strategies from Wayfair, Adidas and Tiffany & Co.
- Deliverability 101: Sailthru’s Glossary of Terms, Acronyms and Regulations
- Email Marketing Formulas and Key Indicators
Events
- How Sailthru Used Virtual Events to Stay Close to its Customers
- The 5 Sessions You Need to See at Drapers Digital Festival 2017
- Join Dr. Martens, ESI Media, Forbes, MATCHESFASHION and Sailthru at Retentionomics London
- The Economics of Retention: Insights from Forbes, Business Insider, Steinway & Sons and The Natori Company
- The Talk Around the Shop: Top 5 Themes from Shoptalk 2016
- Join Business Insider, Forbes, Natori, and Steinway & Sons for the Retentionomics Exec Forum in NYC
- Shoptalk 2016: Our Most Anticipated Sessions
- Publishing Legends Explore the Future of Media: What Every Top Publisher Needs to Know [EVENT]
- Growth Speaker Series: Join Laura Holliday, CMO of Zola, at Sailthru HQ
- A Look at the Upcoming Lift 2015 Keynote Presentations
- Join Sailthru and JustFab at Intersect Retail New York 2015
- Join Bill Gurley + Sailthru for a Fireside Chat on the Future of Ecommerce
- Join Sailthru Founder, Neil Capel, at CRM Evolution 2015 to Learn Why Relevancy is the New Currency
- Join Sailthru & eTail to Discover Why Relevancy is the New Currency [Webinar]
- The Future of Customer Acquisition: 3 Trends Fashion Retailers Must Embrace
- The 5 Top Photographed Slides from Sailthru Sessions LA
- Meet Us in San Francisco at the MarTech Conference
- Don’t Miss Sailthru & Alex and Ani’s Omnichannel Email Experts at #SherpaEmail
- Join Sailthru CTO Ian White At NYC Media Lab’s Personalizationpalooza
- Perspectives On The 2 Biggest Challenges Ecommerce Leaders Are Facing
- Brian Solis, #CES2015 & the Next Chapter in Brand Engagement
- Catch Sailthru CEO Neil Capel at WIRED Retail
- Lift: Why It Matters for Media & Publishing Marketers
- Lift: Why It Matters for Ecommerce Marketers
- Fashion Digital NYC: Top Questions About Retention Marketing
- Lift: Reducing the Barriers to Omnichannel Marketing
- Meet Sailthru at FASHION DIGITAL NEW YORK
- Sailthru Lift 2014 – Introducing The First Sailthru Customer Conference
- Meet Sailthru at eTail East – Booth #39
- Sailthru & Acumen Brands Presenting at VentureBeat’s GrowthBeat 2014
- Join Sailthru & eCommerce Leaders at GrowFashion
- Join Sailthru CTO Ian White at MongoDB World 2014
- Meet Sailthru & Alex and Ani at eTail Europe
- The Media & eCommerce Overlap: When Publishers Adopt Product
- List Growth: The Quantity vs. Quality Conundrum
- Content & The Inbox – Notes from About.com’s George DiGuido
- A One-Button Solve to the Mobile Conversion Gap?
- LUMA Partners’ Digital Media Summit: What You Need to Know on The Marketing Cloud and Omnichannel
- Meet Sailthru at Chicago’s IRCE 2014 – Booth #219
- 3 Questions on the Minds of Marketers – IWNY14 Post-Presentation Q&A
- Bringing True Omnichannel to #ArgyleEComm Dallas
- Meet Sailthru @ Digital Summit Atlanta
- Join Sailthru & Our VP of Analytics at #IWNY
- Meet Sailthru & Gigya at SF’s INMA
- Corporate Growth and Professional Growth: It’s All About Relevant Connections
- Join Us at eTail Canada & Sailthru’s Marketology Event
- Meet Sailthru & Alex and Ani at eTail West 2014
- Acumen Brands Partners with Sailthru at Marketing Sherpa Email Summit
- Sailthru Advanced Analytics Webinar
- Join Sailthru CTO, Ian White, at Tonight’s Data Driven NYC
- Looking for a More Effective, Data-Driven Marketing Strategy?
- Catch Sailthru at the Advertising Week Experience
- Come Join Sailthru at the Social Shake-Up
- Trending at eTail East: Key Takeaways for Commerce Businesses
- #Rethink Value with Neil Capel
- Come Join Sailthru at eTail East 2013
- Sailthru Goes to Canada
- Integrated Marketing Week Recap
- Takeaways From IRCE 2013: Why We Loved It
evergreen
Marketing
- CM Group and Cheetah Digital Merge to Define Next Era of Customer-Centric Marketing
- Mobile Marketing Means a Greater Connection With Your Customers
- How Rent the Runway is Reducing Facebook Acquisition Costs While Increasing Growth and New Customer LTV
- For JustFab, Personalization Isn’t a Strategy — It’s a Business Model
- 6 Ways to Build Loyalty Through the Entire Customer Journey
- 6 Major Digital Marketing Fails and How to Avoid Them [SlideShare]
- Effective Email Marketing Strategies: RFM Segmentation
- What Makes Nordstrom’s Marketing Strategy Different?
- Selling Time at Bloomberg and Financial Times; Publishing on Amazon Echo at CNN and NPR; New Loyalty for Zappos
- The Independent, Washington Post, and Bed Bath & Beyond Find New Digital Strategies
- A Look at How Amazon, Netflix and The Independent Keep Their Customers Close—and Their Advertisers Closer
- TaskRabbit’s VP of Marketing On Customer Retention, the On-Demand Economy, and the Future of Marketing
- Increasing Repeat Visits: How to Capitalize on Publishing’s Secret Weapon for Sustainable Growth
- How Facebook and Twitter Continue to Evolve and Succeed at Engaging Millennials
- Lessons from Kohl’s and Brit + Co in Connecting Mobile and Instore, and Content-driven Commerce in Action
- What Makes Customers Loyal to Brands?
- How Agile Marketing Can Help You Disrupt Your Business Before Someone Else Does
- Linking Customer Retention With Earnings: Strategies From Chipotle, Netflix, Nordstrom
- How Online Retailer Everlane Uses Email and Mobile to Bridge the Online and Offline Worlds
- Optimizing Facebook Acquisition: How Rent the Runway, Betabrand and SheKnows Media Decreased Acquisition Costs and Increased Long-term Value of New Customers
- The Cambridge Satchel Company has Customer Retention in the Bag
- Discounting in the Digital Age [Infographic]
- How the San Francisco Chronicle Uses Personalization to Create Fierce Customer Loyalty
- How UK-based Health & Beauty Brand ChemistDirect Increased Revenue by 17%
- The Characteristics of Champions: How Marketers Can Better Attract and Retain Customers
- 5 of the Most Important Online Trends for Marketing Managers Today
- You’re Doing it Wrong: CAC, LTV, Google and ClassPass
- Why Retention is Key to Controlling Your Brand Destiny: A Q+A with Sailthru CMO Eric Porres [Part 2]
- This Week in Retention: Personalization’s Cool vs. Creepy Matrix
- Discount Vouchers Focuses on Retention to Increase Revenue by 28%
- This Week In Retention: Two Strategies to Keep Customers Engaged; A Playbook for Chipotle
- Why Retention is Key to Controlling Your Brand Destiny: A Q+A with Sailthru CMO Eric Porres [Part 1]
- When Fashion and Crowdsourcing Collide: How Betabrand Increased Repeat Purchases by 42%
- This Week in Retention: Using Partnerships and Customer Passions to Lift Retention Rates
- This Week in Retention: How Customer Retention Speeds Companies to Profitability
- This Week In Retention: Better Ways to Use Email, Loyalty Programs and Social Media
- The 3 Keys to Digital Marketing Relevance: Content, Cadence and Channel
- 9 Proven Ways to Boost Customer Loyalty
- 3 Creative Referral Programs to Learn From
- Customer Acquisition Vs. Retention [Infographic]
- Want to Thrive in the Future of Ecommerce? Start Creating Unique Experiences
- Ecommerce History: How Product Visualization Changed Over Time
- Selecting the Right Technology Can Help Retailers Get the Most out of Email Marketing — And the RFP is Key
- Mobile Marketing Tips for 2016
- Top 4 Emerging Trends Shaping Ecommerce in 2016
- 4 Email Types To Convert Subscribers To Customers
- Planning Successful Mobile Apps: From Acquisition to Retention
- 7 Simple Steps to Reduce Shopping Cart Abandonment
- Digital First Marketers: Q&A with Suneet Bhatt, CMO of LiveIntent
- HSN is Crushing Retail with 3 Big Innovations
- The Future of Mobile Shopping [Infographic]
- The 3 Keys to Superior Customer Experiences According to Leaders at Bonobos, Jet, and Zola
- The 4 Drivers of Customer Retention
- 5 Tips to Better Identify Consumer Intent
- 4 Holiday Shopping Trends That Will Affect Your Business This Year
- Top 10 Viral Campaign Ideas for Ecommerce Retailers [Infographic]
- Customer Experience Trends for 2016
- 6 Holiday Marketing Tactics to Convert Cyber Weekend Browsers Into Buyers
- What is Customer Loyalty? Part 2: A Customer Loyalty Measurement Framework
- What is Customer Loyalty? [Part 1]
- How Customer-Centric Decisions Create the Optimal Holiday Shopping Experiences
- 5 Interesting Facts About Customer Loyalty Marketing
- Think “All Digital” Is The Future Of Retail? Here’s What You Probably Don’t Know
- 8 Steps to Knock the Socks Off Your Consumers This Holiday Season
- How Sephora Integrates Retail and Online Marketing
- Digital First Marketers: Q&A with Nathan Kangpan, Vice President at Kepler Group
- 7 Things We Can Learn From the Ecommerce Giants
- 3 Mobile Strategies for Handling the Holiday Rush
- 4 Steps to Winning Customers on Trust and Convenience This Holiday Season
- Fighting the Battle for Omnichannel Excellence with Crocs and Hudson’s Bay Company
- How Business Insider Nails Two Crucial Media Opportunities
- The Importance of Customer Retention (and 3 Ways to Improve Yours)
- The Amazing Mobile Strategies of Sephora, Walgreens and BMW
- Rethink 5 KPIs of Your Email Marketing Campaign
- Multi-Channel B2C Campaigns Realize a 24% Greater Return on Investment
- 4 Ways to Jumpstart Your Marketing Strategy
- These 3 Brands Will Inspire Your Real-Time Marketing Strategy
- Storytelling: A Brave New World Of Commerce
- 11 Tips for Creating the Perfect Call to Action
- 9 Steps to the Perfect Ecommerce Product Page
- Discounting 101: 3 Ways to Protect Your Brand’s Bottom Line
- Digital First Marketers: Q&A with Kathryn Wright, Director of Online Strategy at Discount Vouchers
- 5 Ways Retailers Can Convert Online Traffic To Brick And Mortar Retail Sales
- Why You Should Focus On Trust, Not Traffic
- Jet.com Takes Off Offering Lowest Prices On The Internet
- Influencer Marketing Done Well Converts Paid Media to Earned Media
- The 3 Biggest Barriers to Adopting Omnichannel
- Why Recommendations Are Not Predictions (And Why Marketers Need to Care)
- The Online Buyer’s Journey [Infographic]
- 17 Stats on the Current State of Customer Experience
- Why Instagram Is Important For Businesses
- Digital First Marketers: Q&A with Ben Jorgensen, Co-Founder – Strategy and Partnerships of Klick Push
- The Essential SEO Checklist For Your Ecommerce Site
- Discounting 101: Refining Your Discount Strategies Through Personalization
- 3 Answers About Personalization Every Retention-focused Marketer Needs
- How to Design Emails for Small Screens and Short Attention Spans
- Is Your Customer Experience Still a Bit Shaky? Use These 3 Essential Building Blocks
- The Power in GameStop’s Authentic Connection With Millennials
- The Biggest Blocker to Delivering Superior Customer Experiences
- Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
- Pinterest SEO: How I Outranked Established Brands On Pinterest
- Discounting 101: Acquiring New Customers
- Discounting 101: Consumer-Driven vs. Market-Driven Discounts
- 10 Marketing Essentials When Planning a New Site
- 3 Trends & 1 Massive Challenge Brands like TOMS, PacSun & BCBGMAXAZRIA are Tackling
- Discounting 101: Designing Tests to Uncover Hidden Patterns
- The 3 eMarketer Omnichannel Statistics EVERY Marketer Needs to Know
- Digital First Marketers: Q&A with Stewart Masters, CEO & Co-Founder of ClubKviar
- Discounting 101: Making it Work for You
- eMarketer Presents: Omnichannel Retail Webinar – The 7 Trends You Need to Know
- Beating the Beast: 4 Ways Innovative Retailers are Blazing a New Trail Around Amazon
- How Brands Can Make User-Generated Content Work For Them
- How to Really Convert the High-End Online Shopper
- The Reality Behind 5 of Marketing’s Biggest Buzzwords
- 6 Ways You Should Be Preparing For The Holiday Season Now
- Ready to Innovate Email? Time to Find the Perfect Technology Partner
- Why Google’s Mobilegeddon Isn’t the End of the World for Most Websites
- Retailers are Clamoring for a New Kind of Ideal Customer
- Real-Life Confessionals: 5 User Experience Mistakes We’ve All Made
- Your Invisible Audience: A Q&A with Social Media Expert Alexandra Samuel
- The Hidden Value Of Transactional Emails
- Innovative Approaches That Will Take Your Email Marketing to the Next Level
- How To Revamp Your Email Receipts To Boost Conversions
- Why You Need to Innovate Your Email Marketing Now
- Don’t Mourn the Desktop’s Demise Just Yet: Look at Conversion Rates
- Must Read: Debunking the 5 Myths of Personalization Parts 1 & 2
- Content Marketing ROI Starts With a Strong Business Case
- The Email Marketing Testing Paradox
- Finding the Sweet Spot for Content vs. Sales in Social Commerce
- Taking a Proactive Approach To Customer Retention
- The Future of Content-Driven Ecommerce
- Ecommerce in the Mobile Age: How Shoppers Want to Browse and Buy in 2015
- The Ever-Intersecting World of Mobile and Social (And 5 Ways to Leverage It)
- The Key Pillars of Social Media’s Value in Ecommerce
- 20 Ways to Optimize Your Unique Value Proposition and Lift Website Sales Today
- Social Media Influence on Purchasing Decisions
- How Brands Got In On Chinese New Year’s Digital Gifting Craze
- Watch Our EVP of Customer Success Talk “Closing the Conversion Gap”
- 2015 Predictions: Marketers Will Realize Cost Savings Through Holistic, Natively Built Platforms
- Two Major Roadblocks Inhibiting a Single Customer View
- 2015 Predictions: Industry Analysts Will Continue to Converge the Categorizations of CRM, Marketing Automation and Big Data Technologies
- 2015 Predictions: Marketers Will Realize “Journey Building” Is Just Rebranded Segmentation
- 2015 Predictions: The Path to Omnichannel Will Become Clear
- CMOs Pressed to Lead Customer Experience Efforts, But Their Progress Is Lacking
- Why the 360-Degree Customer View is Key to Purchase Conversion
- 3 Conversion Killers Stifling the Growth of Your Business
- 2015 Predictions: Recommendations and Predictions Will Be Seen as Different Opportunities
- Driving Conversion Begins with the Mobile Experience
- 2015 Predictions: More Dashboards Will Cease To Be the Answer to Marketers’ Challenges
- 2015 Predictions: Value to Marketers Will Come Via Consolidated Solutions
- The Data Divide: Moving Beyond Disconnected Ecommerce Marketing
- 2015 Predictions: The Promise Versus the Reality of Legacy Vendor Integrations Will Be Exposed
- Closing the Mobile Conversion Gap: What Every Marketer Needs to Know
- 2015 Predictions: Consumers Will Expect a Better Experience the Longer They Interact With Your Brand
- 2015 Predictions: Mass Customization Will Come to Marketing Tech
- 5 Steps for Comparing Your App Funnels: Organic vs. Marketing
- 2015 Predictions: The Future of Marketing Technology
- How Mobile Changes Your Holiday Email Marketing
- 5 Ways to Optimize the International Holiday Shopping Experience (Like a Local)
- How to Utilize Facebook to Win Ecommerce Marketing this Christmas
- 3 Ways to Make Your Newsletter Subscribers Feel Special
- 5 Ways To Convert Users After the Black Friday / Cyber Monday Rush
- Digital Media Consumption – Statistics and Trends
- Appealing to the Gift Giver and Receiver in Holiday Marketing Messages
- The Rise of Cyber Saturday – 2014 Holiday Season Predictions
- Holiday Benchmark Metrics that Matter: Average Order Value
- Holiday Benchmark Metrics that Matter: Click-to-Open Rate
- A Holiday Marketing Primer for Every Ecommerce Retailer
Media
Mobile
news
Personalization
Product & Customers
Retail
solutions
Technology
thoughts
Uncategorized
- What Can A Martech Upgrade Do For Your Brand?
- Creating a Customer Value Exchange to Drive Better Personalization
- 3 First-Party Data Tactics to Make Your Emails Better
- What Makes Sephora Such an Outstanding Omnichannel Retailer?
- How The Vitamin Shoppe and TechStyle Fashion Group Prosper with Dynamic Personalization
- Why Is Personalization Important? Customers Demand It — No Matter How They Define It
- How Personalization Gives Savvy Retailers an Edge Over Amazon
- Retail Mobile Apps: The Good, the Bad, and the Opportunity
- What Makes Stellar Site Personalization? Look to Sephora, Best Buy and Adidas
- Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing
- How Do Mobile Devices Factor Into the Future of In-Store Personalization?
- How Sephora Gets Personalization Right
- Inside the Perfect Personalization of the Sephora App
- Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers
- TechStyle Fashion Group and General Assembly Win EIS Awards
- Personalization Trends in Retail Marketing: 6 Essentials for Marketers
- What Chairish and The Home Depot Tell Us About Personalization for Home Goods Retailers
- How Shoe Brands Like DSW, Adidas and ShoeDazzle Prosper with Personalization
- Dissecting the Dark Horses: The Retail Personalization Index’s Top 5 Upsets
- 2019 Retail Personalization Index
- Sephora Succeeds Again: Inside Sailthru’s Third Annual Retail Personalization Index
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Sephora
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Nordstrom
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: The Home Depot
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Best Buy
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: DSW
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Ulta
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Urban Outfitters
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Wayfair
- How JustFab Profits From AI-Powered Personalization
- Customer Service Emails: Why You Send Them and How to Improve Them
- Betting on Browse Abandonment: Why RevZilla’s RPM Increased by 30%
- 10 Tips for Making the Most of Your Integrated Marketing Campaigns
- Machine Learning for Fashion: A Look at MATCHESFASHION Metamorphosis
- Sailthru and TechStyle Fashion Group Win Digiday Technology Awards
- How to Elevate Your Holiday Emails With Dynamic Content and Real-Time Personalization
- How Interest-Based Triggered Messages Create Conversions for RevZilla
- Why In-App Messages Are the New Email
- How a Warm Welcome Helped RevZilla Boost Revenue by 39%
- AI for Enterprises: How to Capitalize on its Real Value
- Sailthru Wins MarTech Breakthrough Award for Marketing Automation
- 5 Steps for Implementing Artificial Intelligence In Your Organization
- Sailthru Hosts an Interactive Field Trip for Girls Who Code
- Sailthru Updates Overlays to Better Connect Your Customer Journey
- Beyond the Hype: How Marketers Can Capitalize on AI
- 3 Ways to Create Repeat Customers During the Holidays
- Prediction Manager Wins ‘Best Personalisation Tool’ at the UK Digital Growth Awards
- 5 Ways Post-Purchase Messaging Turns Shoppers Into Loyalists
- How Warby Parker, Under Armour and Bloom & Wild Bring Personalization to Mobile Apps
- Sailthru and CCPA: Our Commitment to Privacy
- 6 Tips for Using Email to Drive Store Traffic
- Sailthru’s 2019 Holiday Marketing Playbook
- How Luxury Brands Can Stay Ahead in the Age of Amazon
- Anatomy of an Excellent Email Marketing Lifecycle: Sephora
- Amazon and eBay Prove There’s No One-Size-Fits-All Mobile App Strategy
- Holiday Shopping Keeps Starting Earlier – So Must Holiday Marketing
- The Key to Personalized Marketing: Using A Connected Solution
- The Race to $1 Billion: How Startups Glossier, Casper, Rent the Runway, and Away Became Retail Unicorns
- Why Personalization Technology Can’t Be Bolted On
- Marketing Technology Dilemma: What Makes Personalization User-Centric
- How Media Brands Can Use Triggered Messages Effectively
- A Marketer’s Guide to Evaluating Personalization Technology
- A Marketer’s Guide to Evaluating Personalization Technology
- The Zeigarnik Effect and What Neuroscience Means to Email Marketers
- 4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience
- Sailthru Welcomes Vuture to the CM Group Family of Brands
- How to Use Emojis to Increase Push Notification Tap Through By 25%
- Sailthru Enhances Email Composer and Lifecycle Optimizer
- Optimize Your Open Rates with Sailthru’s Subject Line Scoring
- 6 Ways to Increase Revenue from Email By Upselling and Cross-Selling
- How JustFab Redesigned Customer Engagement with Personalization
- How AI Improves Personalization for Condé Nast and the NBA
- What Takes Email Marketing From Everyday to Exceptional?
- Inside the Impact of Artificial Intelligence on Everlane
- Sailthru’s Top Performing Emails from Q1 — And What Makes Them Shine
- What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation
- 6 Must-See Sessions at the Email Evolution Conference
- Increasing Revenue from Email: Work Those Loyalty Program Members
- How to Combine Algorithmic Personalization with Editorial Control
- Increasing Revenue from Email: Win Your Lapsed Customers Back Again
- To Know You Is to Sell You: Increasing Revenue from Email with Personalization
- Enhance Your Marketing Efforts with Artificial Intelligence
- 3 Reasons You Should Attend the ANA Email Evolution Conference
- How General Assembly Used Lifecycle Management to Improve Leads
- Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers
- What Does Artificial Intelligence Mean for the Multichannel Retailer?
- For JustFab, Email Starts – and Evolves – with Personalization
- How Washington Post, BuzzFeed and Business Insider Set Themselves Apart with Artificial Intelligence
- How Do Triggered Messages Factor Into Your Email Marketing?
- The Ultimate Guide to Triggered Messaging
- How Retailers Like Lowe’s, L’Oréal and Disney Use Artificial Intelligence In Innovative Ways
- 3 Takeaways from Harvard Business Review’s Age of Personalization Survey
- Walmart Is Doubling Down on Personalization — Both Online and In-Store
- Personalization on Super Bowl Sunday: Tailoring Ads During the Year’s Most-Watched Event
- 4 Questions with CM Group CEO Wellford Dillard
- Litmus Hopes to Improve the Industry with Its Fourth Annual State of Email Survey
- Why Using Email Engagement Suppressions Works for Inbox Placement
- How Ulta, Nike and Nordstrom Enhance Physical Stores with Digital Technology
- Sailthru Joins the CM Group Family of Brands
- Mobile Commerce and Emoji-Filled Subject Lines: Looking Back on the 2018 Holiday Season
- How Technology Enhances the Brick-and-Mortar Buying Experience
- Don’t Let Sears Fool You: Shoppers Still Value Brick-and-Mortar Stores
- Brick-and-Mortar Blindness
- How JustFab Pumped Up Email Revenue with Personalization
- 11 Excellent Holiday Emails from Sephora, American Eagle and Adidas
- How Sailthru’s Website Overlays Help Marketers Increase Customer Acquisition
- Predictive Marketing 101: Using Sailthru’s Predictive Entries to Get Ahead of Your Customers
- 8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express
- Mobile Commerce and Personalization Reigned Supreme on Black Friday
- How Macy’s, Saks and Nordstrom Are Putting a Personalized Twist on Holiday Gift Guides
- 7 Proven Tips to Optimize Your Holiday Email Subject Lines (Plus the 14 Words to Use & Avoid)
- 6 Tactics to Convert First-Time Holiday Buyers into Repeat Purchasers
- BrightWave Recognized as Best-In-Class Email Marketing Agency
- Marketing Automation Isn’t a Silver Bullet: 5 Essentials for Optimization
- 5 Ways Sailthru’s User Profiles Make Marketers’ Lives Easier
- 3 Ways Retailers’ Apps Can Increase In-Store Purchases
- Sailthru Chief Commercial Officer Cassie Young Named One of the Top Female Leaders in SaaS
- How Can Retailers Make the Most of the Holiday Season?
- 2018 Holiday Marketing Guide
- How Frank And Oak, Grove and Solstice Sunglasses Won the Holiday Season
- Personalization, Customer Lifetime Value, and Why Just About Everyone is Measuring It Wrong
- What Do Mobile Apps Mean For Brands’ Personalization Strategies?
- Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands
- Too Many Retailers Prioritize Onsite Over Mobile Personalization
- The 3 Rs of Email Marketing: Responsive, Responsible and Relevant
- How Sailthru Helped National Review Go Beyond Batch-and-Blast and Increase Email CTR by 142%
- Creating A Customer Experience Fit For a VIP: 6 Best Practices for Luxury Retailers
- Crossing the Digital Divide: 6 Best Practices for Department Stores and Digital Marketplace Retailers
- Sailthru Wins Best Mobile Messaging Marketing Solution by MarTech Breakthrough
- Sailthru Launches Second Annual Retail Personalization Index
- Behind the Retail Personalization Index: How We Ranked 100 Brands’ CX
- Become a Personalization Pro: 7 Tips from Sephora, Adidas and Urban Outfitters
- 4 Key Strategies for Out-Personalizing Amazon
- 3 Ways Personalization Can Save Brands From the Retail Graveyard
- Deep Dive Into the Retail Personalization Index Top 10: The Body Shop
- Deep Dive Into the Retail Personalization Index Top 10: Walmart
- Deep Dive Into the Retail Personalization Index Top 10: eBay
- Deep Dive Into the Retail Personalization Index Top 10: American Eagle Outfitters
- Deep Dive Into the Retail Personalization Index Top 10: Net-a-Porter
- Deep Dive Into the Retail Personalization Index Top 10: JustFab
- Deep Dive Into the Retail Personalization Index Top 10: ShoeDazzle
- Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers
- Shine Like A Tiffany Diamond: 6 Best Practices for Jewelry Brands
- How Rich Media Can Help Boost Your Email Engagement
- Cook up Customer Engagement with Sailthru’s Lifecycle Optimizer Recipes
- 84% of These Companies Admit Their Customer Retention Strategy is “Same Old, Same Old”
- Apply to Be Featured in Sailthru’s 2018 Retail Personalization Index
- Personalized Post: 5 Do’s and Don’ts of Modern Direct Mail Campaigns
- Painting the Town Sailthru Blue: A Look at our Recent Volunteer Day at Star Academy
- Why Your Customers Want More From You Than Just Your Products
- Top 7 Performing Emails from Q2 — And Why They Beat the Benchmarks
- CEO Neil Lustig Shares Sailthru Growth Story on Nathan Latka’s Podcast
- Increasing Repeat Purchase Rates: New Growth from Current Customers
- Customer Lifetime Value: A Key Metric Only 17% of Brands Understand
- 3 Things That Set Coach’s In-Store Shopping Experience Apart
- 5 Re-Engagement Tactics for Reducing Churn
- How to Generate Great First Impressions With Optimized Onboarding
- The Future of Retail, According to Rebecca Minkoff
- Our Top 3 Takeaways from Gartner’s Magic Quadrant Report
- 5 Best Practices for Sports and Outdoor Brands From REI, RevZilla and Best Buy
- IKEA Is Betting on Physical Retail, Mobile AR and TaskRabbit — Here’s Why
- Condé Nast Research Reveals 79% of Purchase Decisions are Made Before Ever Searching
- Using Sailthru’s Promo Codes to Personalize Your Discounts
- When Mobile is the New Newsstand: Q&A with The AP’s Sean McCorkle
- How Best Buy, Nordstrom and Ulta Are Nailing the Brick and Click Customer Experience
- The Top 5 Reasons You Don’t Have Repeat Customers
- How Do Consumers Feel About Data Privacy Post-Cambridge Analytica?
- Browse Abandonment and the Right Re-Engagement Messaging Stream
- Mobile and Email Engagement Strategies to Increase Reach and Repeat Visitors
- Customer Centric Email Tactics for Abandoned Cart Campaigns
- Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius
- Why Mobile Has Become the Great Crossroads of Commerce
- 3 Takeaways From Food52’s Content+Commerce Strategy
- Build Better Email, Faster with Sailthru’s Email Composer
- API Love It: A Digital Marketer’s Guide to Using and Evaluating APIs
- Personalization Fuels Subscription Growth for Spotify and Macy’s
- How mindbodygreen Personalization Increased Pageviews by 77%
- 3 Reasons Media Executives Say Visitors Don’t Become Loyal Readers
- Sailthru Named to the Gartner Magic Quadrant for Multichannel Marketing Hubs
- Measuring Personalization: Moving Beyond Campaign-Centric Metrics
- 3 Reasons Your Marketing Messages Could Contribute to Your Churn Rate
- GDPR Notice: What to Know and How Sailthru Can Help
- Apps Don’t Open Themselves: Why You Need a Holistic Mobile Messaging Strategy
- 3 Steps to Maximizing the Potential of Your Email Marketing Program
- Making Email Personal: Q&A with Andrew Lim, Email Manager at RevZilla
- Airbnb Becomes an Engagement Channel, while The Daily Beast and theSkimm Diversify Revenue Streams
- Walmart Prioritizes Personalization with Upcoming Website Redesign
- Moving Beyond Mobile Segmentation: Introducing Mobile Personalization
- 2 Different Abandoned Cart Strategies, Courtesy of eBay and Amazon
- Why Digital Media Companies Have No Choice But to Personalize
- Smarter Segmentation and an Omnichannel Balance: Q&A with Need Supply Co’s Aneesha Rao
- How The New York Times and The Guardian Succeed at Subscriptions By Switching Up Staff
- Are Link Shorteners Diminishing Your Email Deliverability?
- Standing Up to Sephora: 6 Best Practices for Beauty Brands
- Battle of the Onboarding: How eBay Compares to Amazon
- Omnichannel Meets Luxury: Q&A with Keep.com CEO Stacie Henderson
- How Sailthru and Inkit Deliver Personalized Direct Mail Campaigns
- We’re Expanding A/B Testing to Our Mobile Platform So You Can “Always Be Testing”
- For Macy’s and Starbucks, Growth Means Personalizing on Mobile
- From BuzzFeed to The New Yorker, Engagement Helps Pay Publishers
- In Amazon We Trust: 5 Ways Consumer Trust Fuels Amazon’s Success
- Consumers Have More Brand Loyalty Than You Think They Do
- Mobile Commerce Requires Shift From Traditional Marketing Methods
- How 3 Publishers Are Bringing in New Subscribers with New Products
- Personalization Strategy Resources for Implementation
- Target Rebounds Thanks to Ecommerce, While Publishers Personalize Paywalls and Get “Smarticles”
- 7 Ways Retailers Like Nordstrom, IKEA, T-Mobile and TOMS Generate Brand Loyalty
- Inside the Overlap Between Omnichannel and Personalized Experiences in Retail
- Zappos Embraces Content-Plus-Commerce, While Paid Loyalty Programs Multiply
- New York Times Grows Like a Tech Company; Nike Makes NikePlus More Personal; Retailers Look to Omnichannel for Personalization
- NY Times Engages Olympics Fans with Personalized Pushes; Yoox Attributes 50% of Sales to Mobile App; Retailers Prioritize Omnichannel Experiences
- Keep.com, Need Supply and RevZilla Share 6 Strategies for Success
- How DC Thomson Increased Pageviews Per Session by 20%
- Why Neiman Marcus Considers Personalization to Be the New Loyalty
- Clothing and Convenience: Why Consumers Increasingly Look to Amazon for Apparel
- How Zendesk and Sailthru Are Breaking Down Data Silos and Improving the Customer Experience
- Digital Media Companies: How They’re Evolving
- Introducing Sailthru Mobile Enhancements: Connected Profiles, Lifecycle Optimization and App Personalization
- How Retailers Exceeded Expectations with Click-and-Collect
- 5 Predictions for Publishers After the Facebook Break-Up
- Putting Money on Personalization: Inside Domino’s Email Evolution
- Holiday Online Sales May Outpace Predictions; Mobile Apps and Mobile Web Are Neck-And-Neck In Sales
- Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far
- The Price of Personalization Failures; Paywall Changes at The New York Times and Wired
- Rent the Runway and Spring Talk Key Strategies for Growth in 2018
- Target Leads Omnichannel Holidays in Online Growth, Digital Media Brands Open Pop-Ups, and The Wall Street Journal Personalizes Its Mobile App
- 8 Tips for Making the Most of Every Holiday with Mobile: Key Learnings from Cyber Week
- How Birchbox Boosted In-App Sales By More Than 211%
- New Data Shows the Reach, Power, and Influence of Digital Retail and Media
- Record-Breaking Online Black Friday and Cyber Monday Results Point to a New Future for Holiday Shopping
- How Holiday Shoppers Are Going Mobile and The New York Times Is Retaining Subscribers
- Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth
- 9 Key Mobile Marketing Stats to Know Before Finalizing Your 2018 Mobile Strategy
- The X Factor: How the iPhone X Drives Higher Repeat Purchases than Android’s Flagship Smartphones
- This Could Be the Year: Online Will Outdo In-Store Holiday Sales; Prime Membership Could Reach 90 Million
- How to Get the Most From Your Holiday Traffic with Personalization and Recommendations
- Brit + Co Pops-Up in SoHo; People Starts a Loyalty Program; Holiday Shopping Revs Up
- What’s Behind the Holiday Shopping Season’s Bright Forecasts? Ecommerce and Mobile.
- For the Love of Triggered Email: Q&A with PayPerks’ Jessica Sirizzotti
- Macy’s Looks to Loyalty to Drive Revenue; Nike and The New York Times Focus on Personalization
- Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce
- Social Ads Aren’t Converting Shoppers, But Online Holiday Wish Lists Will
- 4 Ways Predictive Data Analytics Changes How Consumers Behave
- How 100 Retailers are Leveraging the Power of Personalization: A Q&A with Sailthru’s Robert Jones
- Mobile Strategy Essentials: A Q&A with POSSIBLE Mobile’s Jeff Hasen
- Sailthru Launches First-Ever Personalization Index for Retailers
- Personalization: The State of the Art and Where to Start
- As Amazon Reboots Whole Foods, Holiday Ecommerce Forecasts are Out and DSW Lifts Online Sales 27%
- The Go-To Guide for Navigating Shop.org 2017
- Strategy, Commitment and Family are Key at Mobile Agency Dom & Tom
- The Mobile Future Is Here For ASOS, Papa John’s, and Amazon
- How Sephora, Refinery29 and Warby Parker are Going Higher Up the Sales Funnel to Increase Conversion
- 5 Ways to Build Customer Loyalty Online
- The Top 10 Email Marketing Power Words and Language Pitfalls
- New York Times Scores With Game of Thrones Fans; BuzzFeed Tip-Toes Into Ecommerce
- Experience is Everything: Q&A with Digital Expert Chad Ghastin
- Prime Day Brings In $1 Billion; NBCNews Cultivates Loyalty Over Virality
- Carnival.io by Sailthru Product Update: New Message Compose
- Walgreens is Engaging Baby Boomers on Mobile; thredUp Plans to Boost In-Store Retail; Email Remains King
- 6 Email Deliverability Tips All Marketers Need to Know
- Personalization Will Grow Your Business – Or Your Competitor’s
- Build Mobile Loyalty with App Onboarding Like Sephora, BP, Snap Kitchen and Boxed
- Loyalty, Loyalty, Loyalty: While CVS Leverages Personalization, Other Programs Disappoint
- How Push Pre-Prompters Boost Opt-In Rates for StreetEasy, Trulia, Hell Pizza and More
- How To Improve Mobile Ecommerce Conversions In 2018
- How Segment Makes Data More Useful: A Q&A with CEO Peter Reinhardt
- The 6 Must-See Sessions at GrowCommerce2017
- Prime Day is Good for Retailers, Subscribers Are Paying for News, and Personalization is Working at Firehouse Subs
- Preparing for Global Email Legislation Changes: What Email Marketers Need to Know
- How Artsy Is Using Email to Bring the Art World Online
- National Geographic Seeks to Expand Engagement; The Chicago Tribune Does a Facebook Traffic Deep Dive
- The Telegraph Wins With Travel-Related Ecommerce; Facebook Revises Policies on Clickbait
- Sailthru Shortlisted in Best Media Technology Partner Category at the AOP Digital Publishing Awards
- How to Turn Customer Satisfaction into Customer Loyalty
- The 7 Most Innovative Mobile Partners for Retailers and Publishers
- The Justuno Guide to Personalizing Your Email Marketing with Popups
- 7 Ways Your Mobile App Can Help Drive Sales and Engagement
- It’s All New: Strategy from BuzzFeed; Products at Investor’s Business Daily; Behavior From Shoppers
- Out-Personalizing Amazon — How to Beat the Ecomm Giant at its Own Game
- 5 Emails to Add to Your Content Calendar This Summer
- Keeping the Gray Lady Spry: How The New York Times Is Going Digital-First
- App Spotlight: Swish
- Slate Opts for Loyalty Over Eyeballs and eBay Plans Personalized Home Page
- CARNIVAL.IO PRODUCT UPDATE: Auto-Event Attribution & Influenced Opens
- 7 Retail Marketers Reveal Their Paths to Personalisation
- Did You Know That There Are 5 Levels of Customer Satisfaction?
- The Customer Experience Imperative with DealNews: A Q&A with Bruce Hammonds
- How Customer Engagement Shapes Amazon’s Newest Bookstore, Pumps Up Starbucks’ Sales, and Increases Subscriptions at The Times
- As Shoppers Seek One-to-One Engagement, The Atlantic and The Guardian Build New Ways to Provide It
- The Top 12 Mobile Agencies in Europe
- Personalization: What Works and What Doesn’t?
- Creating High Purr-formance Customer Loyalty with MedicAnimal: A Q&A with Alan Lawrenson
- Form Follows Function at Raizlabs: Q&A with CEO Greg Raiz
- Are Digital Publishers Moving Away from Massive Scale in Favor of Engagement?
- Sailthru Named to Gartner 2017 Magic Quadrant for Multichannel Campaign Management
- Mobile-friendly or Mobile-first? Making Google’s New Indexing Algorithm Your Competitive Advantage
- Email Versus Social Media
- Pandora Strives to Personalize Audios Ads; McDonald’s Debuts Mobile Order and Pay
- The 7 Myths of Email Marketing
- 5 Surefire Ways to Increase Mobile Marketing Conversion Rates (And Improve Your ROI)
- The Top 15 Email Marketing Myths You Need to Know
- 3 Areas to Innovate Your Marketing Strategy (And Help Deliver on 2017 Goals)
- Whole Foods Launches New Loyalty Program; A Peek Into Amazon Prime
- Email Newsletter Design: Guidelines and Examples
- Top 11 U.S. Mobile Agencies
- The Steep Benchmark Curve on Mobile App User Retention
- 9 Key 2017 Retail Trends (and How to Put Them Into Action) [Webinar]
- How Software Engineering Made Neil Lustig a Better CEO [First Round Review]
- Becoming Loyalty-First with The Holiday Place: A Q&A with Sergio Garcia Gonzalez
- [NEW RESEARCH] Why Personalization, Automation & the Rise of AI Will Set You Free
- Why We Love Tradesy, and Why You Should Meet Them at eTail West
- Increasing Repeat Visits: Let Readers Take Charge and Optimize the Experience
- Rent the Runway and Starbucks Double Down on Mobile Engagement and Innovation
- Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing
- Using New Data Insights to Grow and Maintain Loyalty with Kroger and The Wall Street Journal
- Your Guide to eTail West 2017: The 7 Must See Sessions
- The 5 Factors Linking Retention and Profitability
- How Walmart Uses Its Mobile Strategy to Retain Customers
- 7 Mobile Marketing Stats That Will Blow Your Mind
- How the Flutter App Is Changing Women’s Health with Artificial Intelligence [Carnival.io]
- Data-Driven Marketing for All Email: B2B to B2C [Webinar]
- How Betabrand is Driving Loyalty with Alternative Payment Methods [Podcast]
- Holiday 2016 Shows That “Mobile-First” Is Already Here
- Dunkin’ Donuts, Ahold, and eBay Show New Ways to Personalize Your Shopping and Your Coffee
- How Omnichannel Technology Protects Market Share; Bed Bath and Beyond Struggles With Integration
- The 9 Must-See Sessions at NRF’s Big Show
- What Travel Companies Can Learn From Air New Zealand [Carnival.io]
- It’s All About Omnichannel: In-Store Pickup, Plus Push Notifications and theSkimm
- The Digital Holiday Season Ends on 12/17
- Why Your Holiday Strategy Should be Mobile-First, Not Mobile-Whenever
- Cyber Weekend Recap, Results and Trends
- ATTN: 7 Tips for Creating Better Subject Lines for “Don’t Call Them Holiday” Emails
- On Black Friday, These Brands’ Email Marketing Hit the Right Note
- Your Holiday Marketing Checklist for Turning the Seasonal Spike Into Long-Term Value
- A Q&A with Marty Meyer, Sailthru’s Chief Financial Officer
- The Importance of Behavior Email for Publishers [Webinar Recap]
- Most Retailers Lag on Omnichannel, While Target Pulls Ahead for the Holidays and DSW Advances Instore Shopping
- 7 Strategies for Turning Holiday Shoppers into Lifetime Customers [Business Insider]
- Leveraging Black Friday and Cyber Monday Straight Through December – and Beyond
- ATTN: 5 Tips for Creating Better Subject Lines for Black Friday and Cyber Monday Emails
- Push Notifications and the Blending of Content and Commerce Are Here to Stay, But Free Shipping May Not Be
- Magento 2 + Sailthru: Our Most Advanced Ecommerce Integration Yet
- Sailthru Ranked #244 Fastest Growing Company on Deloitte’s 2016 Technology Fast 500™
- Introducing Sailthru and Carnival.io Profile and List Integrations
- Why Google, Amazon, and Everlane Are Expanding to Storefronts
- Introducing Sailthru + Google Customer Match
- How Air New Zealand Created a Better Mobile Coffee Ordering Experience than Starbucks [Carnival.io]
- Why Winning at Retention Looks a Lot Like a Successful Presidential Campaign [Infographic]
- Proof That Marketers Who Excel at Customer Retention Really Do Think Differently
- Top Mobile Marketing Strategies to Supercharge In-app Purchases
- How Mobile Drives Content Consumption, Content Drives Revenue at Sephora and Retail Drives New Revenue at Buzzfeed
- Benefitting From Improved Customer Experience at The Guardian, Target, and at U.K. Digital Retailers
- Want to Increase Market Share? Research Suggests Retention Is Key
- Churn the Beat Around: New Data on The State of Customer Attrition
- Smart Profitability and Sustainability Strategies from The Financial Times, Starbucks and Bustle
- 14 Insanely Simple Mobile Marketing Techniques You Can Steal from the Fortune 500
- Managing Up: What To Do When Your Boss Doesn’t Understand Digital Marketing
- Google, Facebook and The New York Times Show 3 Different Strategies for Reader Engagement
- Using Confirmed Opt-In and Captcha to Mitigate Mail Bombing Effects
- The 5 Best MBaaS Alternatives to Parse
- Impacting the Metrics that Matter with The Washington Post and The North Face
- Increasing Repeat Purchase Rates for Digital Retailers [Infographic]
- A Q&A with Andy Leaver, Sailthru’s New EVP of Worldwide Sales
- Mobile Marketing and Geolocation: Up Your Effectiveness With Location Targeting
- Unlocking Value In The Economist, Customer Feedback, and Personalization
- Blurred Lines: How Technology Can Give Customers an Unforgettable In-Store Experience
- The Top 10 Mobile Agencies in Los Angeles, San Francisco and Silicon Valley
- The 13 Best Mobile Agencies in the United Kingdom
- Gilt’s Mobile Marketing Automation Tips for Ecommerce Apps
- The Top 14 Mobile Agencies in New York City
- Taking Your Targeting to the Next Level Using iBeacon
- iBeacon Pro Tips for Developers
- Why Moments Are the Secret to Designing Great Branded Mobile Apps
- 7 Mistakes for Mobile App Developers to Avoid
- 5 Tactics for Winning a Mobile App Pitch
- How Oreo Created the Number One App in the App Store
- Why 90% of Branded Apps Have Fewer Than 10,000 Downloads
- Core Loop: The Must Have Feature for Every Mobile App
- Millions Of Millennials Still Read Traditional Publications
- How to Cultivate Customers Who Care with Send Frequency
- 6 Ways to Create Positive User Interaction with Email Subscribers
- CitizenTekk: Responsive Design Killed Desktop Revenues
- MediaPost: Neil Capel Weighs In On Unifying Users
- New Campaign Interface Arrives Tomorrow
- Join us in Chicago on June 4th for IRCE
- How to Cultivate Customers Who Care with Personalized Send Times
- NEW FEATURE: Profile Drop-down
- NEW FEATURE: Campaign Interface Beta Version Now Live
- 10 Tech Terms Demystified
- Sailthru Partners with Gigya and Expands Social Offering
- TECH CHATS: The Impact of the Urban Data Explosion
- NEW FEATURE: Personalized Send Time for Recurring Campaigns
- WIRED: How Smart Data Boosts CLV
- Canadian Minister for Science & Technology Visits Sailthru Office
- SPOTLIGHT: Artspace is Changing the Way the World Experiences Art
- Welcome Alex Hesterberg Sailthru’s EVP of Client Services
- SPOTLIGHT: InsideHook is Connecting Readers with the “Life You’re Meant to Live”
- Smart Series: Tech’s Modern Medicine
- ADWEEK: What Do You Really Want? Sailthru Knows
- FAST COMPANY: Turning Big Data into Smart Data: 5 Lessons for Marketers from the Obama Campaign
- Party for the People #SXSW2013
- Sneak Peek: New Campaign Interface
- SXSW Survival Guide
- Join us in Austin!
- TRENDING: The End of “Showrooming” for Retailers Signals a New Commitment to Digital Acquisition Strategies
- The Next Big (Data) Thing
- Wired- Smart Data: For Communications, Big Data Becomes Transformational
- Investing in Smart Data
- New Product Page and User Lookup Redesign
- Visualize Revenue with the Clickmap
- Taking Action On Big Data
- Sailthru Gives Back in 2012
- Deck the Halls with New Features!
- Upstart Business Journal: CTO Creates Dramatic Vision
- Meet The Team: Alyxa Lease
- Social Commerce Tied to Revenue
- A New Look To Our Interface
- Forbes: Attitudes & Opportunities Evolving for Women in Tech?
- Sailthru at Business Insider’s IGNITION 2012
- Mashable: 144.8 Billion Emails Sent Per Day
- Sailthru Named one of Crunched’s Top Startups
- Sailthru at Digiday Publishing Summit 2012
- Sailthru at Dublin Web Summit 2012
- Sailthru helps with Hurricane Sandy Relief
- ’tis the Season to Send Email
- Open Sky Guest Post: Email Preferences Page
- What Is Dark Social?
- Meet The Team: David Blanke
- Infographic: The State of Social Commerce
- Sailthru at Advertising Week 2012
- Go Big Data on Mobile or Go Home
- Setting the Standard: Variables in Sailthru
- Sailthru: West Coast Edition
- Meet The Team: Peter Brand
- New Feature: Merged Data Feeds
- We’re Hiring! Come Meet Sailthru!
- It’s all about the product at SF Disrupt
- Remembering Bill Moggridge 1943-2012, Inventor of the First Laptop Computer.
- Happy Birthday Email!
- Meet the team: Emily Speer
- We Wear Our Sunglasses at Night
- Get Your Thumbs Up
- AdExchanger: Capel Navigating Sailthru Beyond Email Delivery
- Getting on track with App Tracking!
- @eTail: Bridging the Gaps in Multi-Channel Sales
- MEDIAPOST: So Long, Segmentation.
- LatAm to NYC
- Getting Rad with the Radius!
- Sailthru Profiled on Startup in the City
- Don’t Abandon the Cart: Use the Purchase API!
- TechCrunch – NYC Vs. SF Tech: Above And Beyond The “Company Town”
- “Nobody Comes to YouTube To Watch Commercials”
- You Down With OPD? (Organizing Personal Data)
- Meet the Team: Nick Gundry featured on Frebby Awards
- Meet the Team: Emily Maskin
- TechCrunch – Thumbs Up: Digg Wasn’t A Failure, It Was A Beginning
- The New Sailthru Navigation Bar
- Meet the Team: Studs
- A/B Testing Guide: The ABC’s of A/B Functionality
- Exciting News for Sailthru: We’ve Acquired Seamless Receipts!
- Meet the Team: Aubrey Almond
- Meet: Blood, Sweat & Cheers
- Sailthru Recognized for Strong Security and Privacy Practices
- Guest Post: Using Cohort Analysis to Increase Relevancy
- Recommendation Slider Nets New Users
- Big News at Sailthru: an acquisition, a new space and a brand new look
- Rendering in Outlook
- Happy Holidays from Sailthru
- Five Evil Email Marketing Monsters
- IAB Tablet Buyer’s Guide
- Seven Tips on Developing and Managing an Editorial Calendar
- Five Ways to Use Social Media to Promote Your Newsletter
- Social Media: Your Global Focus Group
- Email Still Number One for Lead Gen
- Query Builder: Find Out How People Read Your Content
- Direct Marketing News Q&A with Neil Capel
- Content Marketing is Like a Bicycle Wheel
- Five Email Marketing Landing Page Optimization Tips
- My.Sailthru.com Campaign Report Page Improvements
- Majority of Companies Ignore Twitter Complaints
- DMA Report: Inboxes Not Overflowing with Email Marketing
- Product Update from Sailthru Labs
- Twitter Tips: Sweet Tweets
- Creative Juicing: Three Fun Marketing Videos
- The Push of Pull Marketing
- Sailthru Co-founders Make the Silicon Alley 100
- Four Fav Features of the New My.Sailthru Interface
- Five Things the iPhone 5 Probably Won’t Do
- New My.Sailthru Goes Live Today!
- Sailthru in the News: Staff to Double
- Facebook Changes: Three Helpful Posts for Marketers
- Next Steps: AdExchanger Interviews Sailthru CEO, Neil Capel
- Three Simple SWYN Tips for Email Marketing
- Email Driving Flash-Sale Sites
- New my.sailthru Interface
- Sailthru Announces $8 Million in Venture Funding
- According to Oyster.com, Sailthru is a Pearl
- TechCrunch Interviews Fab.com CEO, Jason Goldberg
- Best Email Marketing Send Times: Horizon Send Time
- Connecting with QR Codes
- Five Simple Things You Can Do to Help Email Deliverability
- Five Bite Sized Bits of Email Marketing Wisdom from True Blood
- Email Marketing: Are You Listening to Me?
- Five Things to do Before Responding to a Negative Tweet
- Email Marketing Tips from Five Classic Children’s Games
- The Ins and Outs of the Query Builder
- Five Multi-Channel Marketing Truths
- Five Simple Email Marketing & Social Media Integration Tips
- Five Email Marketing Content Sources at Your Fingertips
- Social Media : The Child Raised by a Village
- Five Ways to Re-purpose Content in Your Email Marketing
- Caring is Sharing in Email Marketing
- Fantastic! Four Simple Tools to Help Generate More Engaging Email Content
- Five Things You Shouldn’t Do at a Party or in Email Marketing
- Email Marketing : Serve the Reader!
- How Multi-channel Marketing is Like a Video Game
- In Email Marketing Familiarity Breeds Success
- The Art of Conversation in Email Marketing
- Survey: Affluent Adults More Open to Trading Personal Info for a Better Online Experience
- Groupon Filing
- Generating Content and Ideas Via Social Media
- Best Practices
- Social Share
- Preference Centers
- Inbox Respect
- Email Marketing: Where Everyone Should Know More Than Just Your Name
- Not a Race of Fractions
- off topic: be aware – unsecured wifi networks
- Upcoming Launch: New Interface!
- Gmail Reveals Authentication Data in Emails
- Today’s Launches: Scout and “Your News”
- Optdown vs. Unsubscribe
- Top Three Query Builder Requests This Month
- List Comprehensions
- API HTTP Error Codes
- Maximizing customer value (and not re-engagement campaigns!)
- Two-Factor SMS Authentication
- How To Avoid an Epsilon Hack (Sailthru Recommendations)
- A New Engagement Level
- Easy Horizon Tracking
- Assignment With =
- why make unsubscribing difficult?
- All HTTPS, All The Time
- Sailthru and Amazon Simple Email Service
- Engaging your audience from day 1 – CLV
- Gmail Priority Inbox
- Engaging Loyal Fans
- Paradise by the Dashboard
- Back to the Future
- [Insert Generic Label]
- Blood in the Water– Shark Attack Survival Guide for Email
- The Upstart, We’ll Gladly Wear that Mantle
- unintentional irony
- “text only” test send
- New List Growth reporting
- Are Your Emails Anticipated & Appreciated?
- Help support Haiti relief
- Spam is in the eye of the beholder
- Interpreting the analytics from an A/B split
- How to use a/b testing effectively
- What we’d like to see twitter do
- Welcome emails – your first hand shake with your new user
- Best practices for peer initiated emails (invites)
- Identifying your email opportunities
- How to avoid phishing
- Real time delivery reports
- ‘Tis the season
- Gmail Vs Hotmail spam filter
- Missed opportunity – Reset that password
- Google analytics in email…
- Getting your authentication and welcome emails in front of the user
- API Library updates
- GetConnect address book integration
- 15 million emails sent
