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Business
- The Key Consumer Trends Marketers Need To Know in 2023
- Building Loyalty in a Recession
- Signals 2022: A Virtual Conference on Relationship Marketing
- Sailthru Releases New Cross-Channel Capabilities
- DTC and Brick and Mortar Brands Use Value-Driven Personalization to Score Big in Sailthru’s 5th Annual Retail Personalization Index
- How Publishers Can Appeal to Gen Z
- How ProPublica Increased Event Engagement During the Pandemic: A Q&A with Celeste LeCompte, VP of Strategy and Operations
- 4 Ways to Build a Better Post-Return Experience (and More Customer Loyalty)
- Six Ecommerce Conversion Hacks Your Brand Needs in 2022
- Why Your Culture of Digital Experimentation Isn’t Delivering
- Omnichannel Marketing: An (Early) 2021 Year in Review
- 3 Data-Driven Holiday Email Strategies to Inspire Success This Season
- The NFL, The Honey Baked Ham Company, Herschel Supply Co., CoinDesk, and Other Top Brands Select Sailthru Marketing Automation
- SMS Personalization: The Key to Unlocking Your Business Potential
- Boost Your Brand (and Your Sales) in Q4
- How Media Marketers Are Approaching Affiliate Commerce
- Why Wait? 4 Ways to Make an Instant Impact in Your New Marketing Role
- Mail Privacy Protection Explained: Everything You Need to Know About Apple’s Next Update
- What Is Shoppertainment? And Why Does It Matter?
- Why Black People Are Top Consumers But Lack Wealth
- What You Need to Know About Google’s Latest Announcement
- The 4-1-1 on 4 Real-Time Personalization Myths
- Leading a Diverse and Inclusive Marketing Team
- The Real-Time Personalization Power of Liveclicker — Now in Sailthru
- How Employers Abuse Minorities in White Spaces
- Getting Back to The Office
- Why Decision Velocity is Essential to Digital Media Personalization
- Why Diversity, Inclusion, and Equity is a Key Differentiator for Your Marketing Strategy
- Modern is the New Money: e.l.f. Cosmetics, Refinery29 and Thrive Garner Significant Investment Through Disruption
- 5 Trends Influencing the Future of Ecommerce, According to Bill Gurley
- How Delta, Halfords and Sephora Put Customer Experience First, Online and Off
- 33 Companies that are Revolutionizing Retail
- The Downstream Benefits of Predictive Analytics
- This Week In Retention: 3 Lessons From Starbucks’ Loyalty Program Changes
- This Week In Retention: Embrace Customer Experience, or Become Irrelevant. Fast.
- You Don’t Win the Super Bowl (Or High-Value Customers) Without Defense
- Brian Vellmure Defines the Two Things Your Customers Really Want
- The (Somewhat) Perfect Harmony: Digital Commerce and Brick and Mortar Stores
- How To Be An Intrapreneur: You Can Still Be Nimble & Creative In A Big Company
- How Everlane Became an Ecommerce Wunderkind in Fashion and Tech
- 3 Technology Trends that are Transforming the Customer Experience
- Customer Experience: Who’s In Charge Here?
- 3 Steps To Engaging Your Employees Through Your Brand
- The Future of Selling Fashion
- Balancing Authenticity with Marketing Goals to Drive Customer Service
- For the Love Of Wallet; How Consumer Activation Drives Real Shareholder KPIs
- 4 Brands That Have Cracked The Social Commerce Code
- 4 eCommerce SEO Best Practices You Can’t Forget
- Native Advertising Comes to eCommerce
- Don’t Let Resumes Prevent You From Hiring Great Leaders
- The 5 Things That Keep Your Marketing Executive Up At Night
- Millennials Aren’t Afraid of the Phone, or Human Connection
- Customer Journeys Are Your Brand’s Biggest Revenue Opportunity
- How Your eCommerce Store Can Outpace Amazon
- Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp
- The Difference Between Traffic and Audience
- Leveraging Leadership to Ride the Scale-up Bull
- Wall Street Journal Creating Digital Magazine for its Video
- This Is What Apple Will Build When It Finally Collects 1 Billion Credit Card Numbers (AAPL)
- 5 Reasons Shopping In Stores Will Never Go Away
Content
- The Importance of Quality Content (And What Quality Actually Means)
- Why Storytelling Works for Any Industry
- 12 Content Marketing Facts That Sound Hoax But Are Actually True
- How Publishers and Brands Can Measure the Performance of Native Advertising
- How the IoT Will Redefine Content for Commerce
- The Long and the Short of It: Should Your Newsletter Be Wordy?
- How to Build a Company and a Content Strategy Based on Values: Inside Rand Fishkin’s Journey With Moz
- How Netflix Wins with Content (and How You Can, Too)
- 3 Ways To Profit From Coca Cola’s Content Strategy
- Content Marketing: 7 Myths Uncovered
- Conde Nast Editors to Create Articles, Videos for Advertisers
- Content Marketing Trend: “Micro-Content”
- B2C Content Marketing Trends: Key Findings from the 2015 Study
- Print Is Dead? Think Again, Content Marketers
- 1:1 Relationships Require Variety – Content Is King, Even For Commerce
- 3 Reasons Why Online Video Advertising Will Stand the Test of Time
- Playing the Long Game: Testing Cohorts vs. Content
- The Anatomy of an Effective Content Calendar
- 5 Steps To Boosting Website Traffic With User Generated Content
- The Top Brands Using Twitter Cards
- Content for the People, By the People: An Infographic
Content
- How Media is Using Email’s Reliability Moving into 2022
- 5 Easy Ways to Grow Your Ecommerce Brand
- Enhancing Subscriber Engagement Through Email Newsletters
- Bring the Power of D2C to Your Media Brand
Culture
- Diversity in Recruitment
- 3 Ways To Build An Amazing Tech Culture (And Why It Matters)
- 12 Things I’ve Learned as a Startup CTO
- THE WALL STREET JOURNAL: CEO Neil Capel Talks Startup Employee Perks
data
- 3 Things We Learned from an Audience in Crisis
- The Data Science Dilemma: Should Marketers Build, Buy, or Both?
- Retentionomics: Why Lasting Relationships With Customers Make Sense [Forbes]
- 3 Steps To Ensure Data Advances Your Business Goals
- 3 Ways Retention Data Can Drive Growth and Profitability
- 65 Ecommerce Statistics About Consumer Psychology [Infographic]
- The Ultimate Sign of Customer Loyalty: Their Identity
- Analytics Help: 6 Insightful Ways Ecommerce Brands Can Configure Their Data to Increase Earnings
- Cyber Monday Turns Into Cyber Money: A Comparison of Key Stats from the Retail Holiday Season Kickoff
- [Holiday Data Alert] AOL-Based Buyers Deliver Greater Response and Revenue than Gmail, Yahoo and Hotmail on Black Friday
- [Holiday Data Alert] Mobile Conversion Gap Remains Critical Priority on Black Friday
- 5 Key Marketing Milestones In the Digital Analytics Journey
- Real-Time App Analytics Uncover the Why Behind Mobile Metrics
- Must Love Algorithms: Why Marketers Shouldn’t Fear the Machine
- The Complete Beginner’s Guide to Social Media Benchmarks
- For Your Consideration: How Data Analysis Was Used in Oscar Race
- Data Privacy and Protection: Join Us in NYC #DPD2015
- 50 Digital Marketing Stats To Start Your Day
- 2014 Holiday Data Alert – Cyber Monday’s AOV Is King Despite Lower Conversion Rates
- 2014 Holiday Data Alert – Cyber Monday Revenue Generated By First-Time Buyers Overtakes Repeat Buyers
- 2014 Holiday Data Alert – Android Challenges Apple for Conversion Control
- 2014 Holiday Data Alert – Significant Time of Day Variations For Holiday Purchases
- 2014 Holiday Data Alert – Safari Users Generating Highest Conversions
- 2014 Holiday Data Alert – Repeat Buyers Trump Newly Acquired Customers on Thanksgiving
- How Consumer Trust Impacts Holiday Spending (INFOGRAPHIC)
- Holiday Data Benchmarks That Matter: Revenue Per Thousand
- WEBINAR: 5 Steps for Media & Content to Get More Data-Centric
- Email Marketing Holiday Data Report: Key 2013 Stats & 2014 Trends
Data & AI
- Thanksgiving Week Shows Retailers Collecting Zero-Party Data While Loyalty Programs Continue To Provide Solid Revenue Streams
- How Interactive Experiences Can Upgrade Your Data Collection Strategy
- Five Years of Personalization and Consumers Still Want More
- Sailthru + Coresight Research Report Finds 80% of Consumers are Willing to Share Data in Exchange for More Value, Better Experience
- Future-Proof Your Media Brand: A Conversation with The Atlantic
- What Retailers’ Approach to Personalization Can Teach Publishers
- Swaying Media Audiences with Hyper-Personalized Triggers
- From Roadblocks to Revenue: How 3 Retailers Countered Common Conversion Pitfalls
- Four Ways That Gen Z is Changing Shopping Forever
- Email Marketing Benchmarks: Everything You Need to Know for 2022
- From Strangers to Friends: Turning First-Time Visitors into Longtime Customers
- Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers
- Associated Press is Creating New Relationships with Newsletters: Here’s Why
- Profitable Personalization: Boosting Audience Engagement with Zero- and First-Party Data
- Enhance Your One-to-One Personalization Efforts with Minimal Effort
- 6 Data-Driven Tips to Improve Your Email Engagement Rate
- Not Generating Enough Email Leads? Try These 8 Personalization Tactics
- Make Your Messages More Impactful — Whether You Have Data or Not
- Meet the Modern Shopper Where They Are: Everywhere
- From Spooky Season to Holiday Success: 3 Email Marketing Tactics to Deliver Better Q4 Results
- 3 Digital CX Lessons Every Marketer Needs to Learn
- 7 Apple Mail Update FAQs Answered by Email Marketing Experts
- Four Ways to Optimize Email Marketing After Apple Mail’s Most Recent Update
- Apple’s Mail Privacy Protection Has Arrived: How to Evolve Your Email Marketing Strategy
- Say Goodbye to Opens Forever: The Email Metrics That Matter Moving Forward
- Are You Primed for Holiday Marketing Success in 2021?
- Sailthru Partners with Zephr to Help You Connect Cross-Channel Customer Experiences
- How Deep Personalization Makes Customers Want to Share Their Data With You
- 3 Customer Experience Trends AI Can Help You Discover
- How Our Segment Integration Helps You
- The Power of First-Party Data and Personalization
- Go Beyond Average Data Analysis with Sailthru Connect, Our New Data Export Suite
- 3 Ways to Drive Business Value With AI in Email Marketing
- CM Commerce Research: How COVID-19 Affects Store Owners, February vs. June 2020
- 4 Strategies That Show Why Publishers Need To Get Serious About First-Party Data
- 3 Types of Machine Learning: Supervised, Unsupervised and Reinforcement Learning
- The Ultimate Email Marketing Benchmarks for 2020: By Industry and Day
- AI and ML: What They Are, Why They’re Different, and How We Got Here
- Algorithmic Content Curation and Enhanced Email Newsletters: How Conde Nast Uses AI
- Sailthru’s Thoughts on Navigating CCPA
- 6 Strategies for Collecting Customer Data for Early Personalization
- Ecommerce Conversion Rates Broken Down By Industry (And 3 Ways to Improve Them)
- 3 Strategies for Cutting Through the Clutter with Predictive Analytics This Holiday Season
- Everything You Need to Know for Mapping the Customer Journey
- Back to Marketing Basics: Target Marketing and Segmentation
- KPI Definition: Key Performance Indicators (KPIs) in Marketing
- The Magic Formulas: Customer Lifetime Value and Customer Acquisition Cost
Ecommerce
- Make E-Gift Cards a Holiday Hero This Season
- 3 Marketing Trends Retail Needs to Know Before 2022
- 3 Ways to Build Back-in-Stock Notification Success
- Sailthru Customer Thrive Market Wins MediaPost EIS Award, Joint Sailthru and Liveclicker Customer NASCAR a Finalist
- Add Creativity, Flexibility, and Fun to Holiday Fulfillment with e-Gift Cards
- Improve Your Next Holiday Campaign’s CTA
- Prime Day: Amazon’s Most Authentic Growth and Retention Catalyst
- Ecommerce Trends: 128 Stats Revealing How Modern Consumers Shop
- The Sailthru Marketing Team’s Email of the Month: Hatch
- Sailthru Enhances Personalization Algorithm To Ensure Maximum Performance After Apple MPP Changes
- 3 Mistakes That Scare Away Your Email Subscribers (and How to Avoid Them)
- The Sailthru Marketing Team’s Email of the Month: Bon Appétit
- 3 Loyalty Program Perks Customers Can’t Resist
- The Sailthru Marketing Team’s Email of the Month: Petco
- Why Value-Based Personalization is the Future of Marketing
- The Sailthru Marketing Team’s Email of the Month: Mejuri
- 5 Easy Ways to Make Your Emails Unforgettable
- 4 Emails We Love (Almost) as Much as Mom
- The Sailthru Marketing Team’s Email of the Month: EC Scott
- Deliverability Best Practices for the Holiday Season
- 6 Ways to Optimize Your Signup Page and Preference Center for Maximum Engagement
- The Sailthru Marketing Team’s Email of the Month: rue21
- 6 Tips for Tailoring Your Triggers This Holiday Season
- The Sailthru Marketing Team’s Email of the Month: REVOLVE
- 6 Proactive Triggered Messages and Why We Love Them
- The Sailthru Marketing Team’s Email of the Month: Tiffany & Co.
- You’ve Got Mail, Libra: Why Astrology in Email Marketing Is on the Ascendant
- Permission Practices for Email Marketing: The Good, The Bad and The Gray Area
- The Model Minority Myth: Harmful for Society, Harmful for the Workplace
- (Email) Marketing Is Color Blind: A Call for Change
- 6 Cart Abandonment Tactics to Test for a Happy Holiday Season
- 5 Things to Consider When Evaluating a New Email Services Provider
- Are Your Stores Reopening? Your Emails Should Communicate These 6 Things
- 3 Email Marketing Tactics to Test While Business Is Not As Usual
- 8 Ways to Monetize Email Newsletters for Publishers
- 5 Gifts to Help Boost Your Birthday Emails
- Mother’s Day Emails We Love: Tory Burch, Zales, The Sill
- What Sender Reputation Means for Your Email Deliverability
- 5 Tips for Taking Your Email Preview Text to the Next Level
- Deliverability and Revenue: How Inbox Placement Impacts the Bottom Line
- 8 Inspiring Coronavirus Emails from Burton, Chubbies and Food52
- 5 Things Retailers Should Consider When Sending Coronavirus Emails
- How CNN, Morning Brew and Vanity Fair Use Triggered Messages
- 6 St. Patrick’s Day Emails We Love from Target, Bouqs and Chubbies
- Email Deliverability: Why It’s Essential and How It Drives Business Results
- Measuring Email Campaign Effectiveness with Click-to-Open Rate and Other Marketing Metrics
- 7 Valentine’s Day Emails We Love from Savage X Fenty, Saks Fifth Avenue and Zales
- Loyalty Programs and the Customer Lifecycle: How Sephora Succeeds By Incorporating Beauty Insider Into Every Email
- Enhance Your Email Personalization Like Ulta, DSW and Bodybuilding.com
- How MZ Wallace and Food52 Use the Holidays to Boost Year-Round Loyalty
- In 2019, We Sent 83B Emails. Here’s What the Top Subject Lines Had In Common
- Personalization: How Email Marketers Will Win the Inbox in 2020
- 5 Strategies for Creating Repeat Customers with Post-Purchase Emails
- How Under Armour, Ulta and Target Master Holiday Triggered Messages
- Holiday Email Subject Lines: 5 Tips That Work (Based on Data from 243M Black Friday and Thanksgiving Emails)
- Your Сontent Is Great! Now What? 10 Content Distribution Ideas for Email Marketers
- How Tory Burch, Food52 and Fabletics Won the Holidays
- 4 Advanced Personalization Tactics to Take Your Email to the Next Level
- 5 Ways You Can Nurture Your Loyalty Program with Email Marketing
- Email Open Rates: Leveraging Personalization to Be Ever in Your Favor
- How to Use Welcome Emails to Turn Your Welcome Mat Into a Red Carpet
- 4 Browse Abandonment Strategies from Wayfair, Adidas and Tiffany & Co.
- Deliverability 101: Sailthru’s Glossary of Terms, Acronyms and Regulations
- Email Marketing Formulas and Key Indicators
Events
- How Sailthru Used Virtual Events to Stay Close to its Customers
- The 5 Sessions You Need to See at Drapers Digital Festival 2017
- Join Dr. Martens, ESI Media, Forbes, MATCHESFASHION and Sailthru at Retentionomics London
- The Economics of Retention: Insights from Forbes, Business Insider, Steinway & Sons and The Natori Company
- The Talk Around the Shop: Top 5 Themes from Shoptalk 2016
- Join Business Insider, Forbes, Natori, and Steinway & Sons for the Retentionomics Exec Forum in NYC
- Shoptalk 2016: Our Most Anticipated Sessions
- Publishing Legends Explore the Future of Media: What Every Top Publisher Needs to Know [EVENT]
- Growth Speaker Series: Join Laura Holliday, CMO of Zola, at Sailthru HQ
- A Look at the Upcoming Lift 2015 Keynote Presentations
- Join Sailthru and JustFab at Intersect Retail New York 2015
- Join Bill Gurley + Sailthru for a Fireside Chat on the Future of Ecommerce
- Join Sailthru Founder, Neil Capel, at CRM Evolution 2015 to Learn Why Relevancy is the New Currency
- Join Sailthru & eTail to Discover Why Relevancy is the New Currency [Webinar]
- The Future of Customer Acquisition: 3 Trends Fashion Retailers Must Embrace
- The 5 Top Photographed Slides from Sailthru Sessions LA
- Meet Us in San Francisco at the MarTech Conference
- Don’t Miss Sailthru & Alex and Ani’s Omnichannel Email Experts at #SherpaEmail
- Join Sailthru CTO Ian White At NYC Media Lab’s Personalizationpalooza
- Perspectives On The 2 Biggest Challenges Ecommerce Leaders Are Facing
- Brian Solis, #CES2015 & the Next Chapter in Brand Engagement
- Catch Sailthru CEO Neil Capel at WIRED Retail
- Lift: Why It Matters for Media & Publishing Marketers
- Lift: Why It Matters for Ecommerce Marketers
- Fashion Digital NYC: Top Questions About Retention Marketing
- Lift: Reducing the Barriers to Omnichannel Marketing
- Meet Sailthru at FASHION DIGITAL NEW YORK
- Sailthru Lift 2014 – Introducing The First Sailthru Customer Conference
- Meet Sailthru at eTail East – Booth #39
- Sailthru & Acumen Brands Presenting at VentureBeat’s GrowthBeat 2014
- Join Sailthru & eCommerce Leaders at GrowFashion
- Join Sailthru CTO Ian White at MongoDB World 2014
- Meet Sailthru & Alex and Ani at eTail Europe
- The Media & eCommerce Overlap: When Publishers Adopt Product
- List Growth: The Quantity vs. Quality Conundrum
- Content & The Inbox – Notes from About.com’s George DiGuido
- A One-Button Solve to the Mobile Conversion Gap?
- LUMA Partners’ Digital Media Summit: What You Need to Know on The Marketing Cloud and Omnichannel
- Meet Sailthru at Chicago’s IRCE 2014 – Booth #219
- 3 Questions on the Minds of Marketers – IWNY14 Post-Presentation Q&A
- Bringing True Omnichannel to #ArgyleEComm Dallas
- Meet Sailthru @ Digital Summit Atlanta
- Join Sailthru & Our VP of Analytics at #IWNY
- Meet Sailthru & Gigya at SF’s INMA
- Corporate Growth and Professional Growth: It’s All About Relevant Connections
- Join Us at eTail Canada & Sailthru’s Marketology Event
- Meet Sailthru & Alex and Ani at eTail West 2014
- Acumen Brands Partners with Sailthru at Marketing Sherpa Email Summit
- Sailthru Advanced Analytics Webinar
- Join Sailthru CTO, Ian White, at Tonight’s Data Driven NYC
- Looking for a More Effective, Data-Driven Marketing Strategy?
- Catch Sailthru at the Advertising Week Experience
- Come Join Sailthru at the Social Shake-Up
- Trending at eTail East: Key Takeaways for Commerce Businesses
- #Rethink Value with Neil Capel
- Come Join Sailthru at eTail East 2013
- Sailthru Goes to Canada
- Integrated Marketing Week Recap
- Takeaways From IRCE 2013: Why We Loved It
evergreen
- The Importance Of Employee Advocacy In The Social Media Era
- Are You Making The Catastrophic Content Marketing Mistake?
- Must Love Marketing: Lessons from the Year’s Biggest Acquisitions (So Far)
- What Does Social Data Mean for Your Business?
- Revenue Optimization of Big Data: You Don’t Need a Shrink to Optimize Your Revenue
Marketing
- CM Group and Cheetah Digital Merge to Define Next Era of Customer-Centric Marketing
- Mobile Marketing Means a Greater Connection With Your Customers
- How Rent the Runway is Reducing Facebook Acquisition Costs While Increasing Growth and New Customer LTV
- For JustFab, Personalization Isn’t a Strategy — It’s a Business Model
- 6 Ways to Build Loyalty Through the Entire Customer Journey
- 6 Major Digital Marketing Fails and How to Avoid Them [SlideShare]
- Effective Email Marketing Strategies: RFM Segmentation
- What Makes Nordstrom’s Marketing Strategy Different?
- Selling Time at Bloomberg and Financial Times; Publishing on Amazon Echo at CNN and NPR; New Loyalty for Zappos
- The Independent, Washington Post, and Bed Bath & Beyond Find New Digital Strategies
- A Look at How Amazon, Netflix and The Independent Keep Their Customers Close—and Their Advertisers Closer
- TaskRabbit’s VP of Marketing On Customer Retention, the On-Demand Economy, and the Future of Marketing
- Increasing Repeat Visits: How to Capitalize on Publishing’s Secret Weapon for Sustainable Growth
- How Facebook and Twitter Continue to Evolve and Succeed at Engaging Millennials
- Lessons from Kohl’s and Brit + Co in Connecting Mobile and Instore, and Content-driven Commerce in Action
- What Makes Customers Loyal to Brands?
- How Agile Marketing Can Help You Disrupt Your Business Before Someone Else Does
- Linking Customer Retention With Earnings: Strategies From Chipotle, Netflix, Nordstrom
- How Online Retailer Everlane Uses Email and Mobile to Bridge the Online and Offline Worlds
- Optimizing Facebook Acquisition: How Rent the Runway, Betabrand and SheKnows Media Decreased Acquisition Costs and Increased Long-term Value of New Customers
- The Cambridge Satchel Company has Customer Retention in the Bag
- Discounting in the Digital Age [Infographic]
- How the San Francisco Chronicle Uses Personalization to Create Fierce Customer Loyalty
- How UK-based Health & Beauty Brand ChemistDirect Increased Revenue by 17%
- The Characteristics of Champions: How Marketers Can Better Attract and Retain Customers
- 5 of the Most Important Online Trends for Marketing Managers Today
- You’re Doing it Wrong: CAC, LTV, Google and ClassPass
- Why Retention is Key to Controlling Your Brand Destiny: A Q+A with Sailthru CMO Eric Porres [Part 2]
- This Week in Retention: Personalization’s Cool vs. Creepy Matrix
- Discount Vouchers Focuses on Retention to Increase Revenue by 28%
- This Week In Retention: Two Strategies to Keep Customers Engaged; A Playbook for Chipotle
- Why Retention is Key to Controlling Your Brand Destiny: A Q+A with Sailthru CMO Eric Porres [Part 1]
- When Fashion and Crowdsourcing Collide: How Betabrand Increased Repeat Purchases by 42%
- This Week in Retention: Using Partnerships and Customer Passions to Lift Retention Rates
- This Week in Retention: How Customer Retention Speeds Companies to Profitability
- This Week In Retention: Better Ways to Use Email, Loyalty Programs and Social Media
- The 3 Keys to Digital Marketing Relevance: Content, Cadence and Channel
- 9 Proven Ways to Boost Customer Loyalty
- 3 Creative Referral Programs to Learn From
- Customer Acquisition Vs. Retention [Infographic]
- Want to Thrive in the Future of Ecommerce? Start Creating Unique Experiences
- Ecommerce History: How Product Visualization Changed Over Time
- Selecting the Right Technology Can Help Retailers Get the Most out of Email Marketing — And the RFP is Key
- Mobile Marketing Tips for 2016
- Top 4 Emerging Trends Shaping Ecommerce in 2016
- 4 Email Types To Convert Subscribers To Customers
- Planning Successful Mobile Apps: From Acquisition to Retention
- 7 Simple Steps to Reduce Shopping Cart Abandonment
- Digital First Marketers: Q&A with Suneet Bhatt, CMO of LiveIntent
- HSN is Crushing Retail with 3 Big Innovations
- The Future of Mobile Shopping [Infographic]
- The 3 Keys to Superior Customer Experiences According to Leaders at Bonobos, Jet, and Zola
- The 4 Drivers of Customer Retention
- 5 Tips to Better Identify Consumer Intent
- 4 Holiday Shopping Trends That Will Affect Your Business This Year
- Top 10 Viral Campaign Ideas for Ecommerce Retailers [Infographic]
- Customer Experience Trends for 2016
- 6 Holiday Marketing Tactics to Convert Cyber Weekend Browsers Into Buyers
- What is Customer Loyalty? Part 2: A Customer Loyalty Measurement Framework
- What is Customer Loyalty? [Part 1]
- How Customer-Centric Decisions Create the Optimal Holiday Shopping Experiences
- 5 Interesting Facts About Customer Loyalty Marketing
- Think “All Digital” Is The Future Of Retail? Here’s What You Probably Don’t Know
- 8 Steps to Knock the Socks Off Your Consumers This Holiday Season
- How Sephora Integrates Retail and Online Marketing
- Digital First Marketers: Q&A with Nathan Kangpan, Vice President at Kepler Group
- 7 Things We Can Learn From the Ecommerce Giants
- 3 Mobile Strategies for Handling the Holiday Rush
- 4 Steps to Winning Customers on Trust and Convenience This Holiday Season
- Fighting the Battle for Omnichannel Excellence with Crocs and Hudson’s Bay Company
- How Business Insider Nails Two Crucial Media Opportunities
- The Importance of Customer Retention (and 3 Ways to Improve Yours)
- The Amazing Mobile Strategies of Sephora, Walgreens and BMW
- Rethink 5 KPIs of Your Email Marketing Campaign
- Multi-Channel B2C Campaigns Realize a 24% Greater Return on Investment
- 4 Ways to Jumpstart Your Marketing Strategy
- These 3 Brands Will Inspire Your Real-Time Marketing Strategy
- Storytelling: A Brave New World Of Commerce
- 11 Tips for Creating the Perfect Call to Action
- 9 Steps to the Perfect Ecommerce Product Page
- Discounting 101: 3 Ways to Protect Your Brand’s Bottom Line
- Digital First Marketers: Q&A with Kathryn Wright, Director of Online Strategy at Discount Vouchers
- 5 Ways Retailers Can Convert Online Traffic To Brick And Mortar Retail Sales
- Why You Should Focus On Trust, Not Traffic
- Jet.com Takes Off Offering Lowest Prices On The Internet
- Influencer Marketing Done Well Converts Paid Media to Earned Media
- The 3 Biggest Barriers to Adopting Omnichannel
- Why Recommendations Are Not Predictions (And Why Marketers Need to Care)
- The Online Buyer’s Journey [Infographic]
- 17 Stats on the Current State of Customer Experience
- Why Instagram Is Important For Businesses
- Digital First Marketers: Q&A with Ben Jorgensen, Co-Founder – Strategy and Partnerships of Klick Push
- The Essential SEO Checklist For Your Ecommerce Site
- Discounting 101: Refining Your Discount Strategies Through Personalization
- 3 Answers About Personalization Every Retention-focused Marketer Needs
- How to Design Emails for Small Screens and Short Attention Spans
- Is Your Customer Experience Still a Bit Shaky? Use These 3 Essential Building Blocks
- The Power in GameStop’s Authentic Connection With Millennials
- The Biggest Blocker to Delivering Superior Customer Experiences
- Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
- Pinterest SEO: How I Outranked Established Brands On Pinterest
- Discounting 101: Acquiring New Customers
- Discounting 101: Consumer-Driven vs. Market-Driven Discounts
- 10 Marketing Essentials When Planning a New Site
- 3 Trends & 1 Massive Challenge Brands like TOMS, PacSun & BCBGMAXAZRIA are Tackling
- Discounting 101: Designing Tests to Uncover Hidden Patterns
- The 3 eMarketer Omnichannel Statistics EVERY Marketer Needs to Know
- Digital First Marketers: Q&A with Stewart Masters, CEO & Co-Founder of ClubKviar
- Discounting 101: Making it Work for You
- eMarketer Presents: Omnichannel Retail Webinar – The 7 Trends You Need to Know
- Beating the Beast: 4 Ways Innovative Retailers are Blazing a New Trail Around Amazon
- How Brands Can Make User-Generated Content Work For Them
- How to Really Convert the High-End Online Shopper
- The Reality Behind 5 of Marketing’s Biggest Buzzwords
- 6 Ways You Should Be Preparing For The Holiday Season Now
- Ready to Innovate Email? Time to Find the Perfect Technology Partner
- Why Google’s Mobilegeddon Isn’t the End of the World for Most Websites
- Retailers are Clamoring for a New Kind of Ideal Customer
- Real-Life Confessionals: 5 User Experience Mistakes We’ve All Made
- Your Invisible Audience: A Q&A with Social Media Expert Alexandra Samuel
- The Hidden Value Of Transactional Emails
- Innovative Approaches That Will Take Your Email Marketing to the Next Level
- How To Revamp Your Email Receipts To Boost Conversions
- Why You Need to Innovate Your Email Marketing Now
- Don’t Mourn the Desktop’s Demise Just Yet: Look at Conversion Rates
- Must Read: Debunking the 5 Myths of Personalization Parts 1 & 2
- Content Marketing ROI Starts With a Strong Business Case
- The Email Marketing Testing Paradox
- Finding the Sweet Spot for Content vs. Sales in Social Commerce
- Taking a Proactive Approach To Customer Retention
- The Future of Content-Driven Ecommerce
- Ecommerce in the Mobile Age: How Shoppers Want to Browse and Buy in 2015
- The Ever-Intersecting World of Mobile and Social (And 5 Ways to Leverage It)
- The Key Pillars of Social Media’s Value in Ecommerce
- 20 Ways to Optimize Your Unique Value Proposition and Lift Website Sales Today
- Social Media Influence on Purchasing Decisions
- How Brands Got In On Chinese New Year’s Digital Gifting Craze
- Watch Our EVP of Customer Success Talk “Closing the Conversion Gap”
- 2015 Predictions: Marketers Will Realize Cost Savings Through Holistic, Natively Built Platforms
- Two Major Roadblocks Inhibiting a Single Customer View
- 2015 Predictions: Industry Analysts Will Continue to Converge the Categorizations of CRM, Marketing Automation and Big Data Technologies
- 2015 Predictions: Marketers Will Realize “Journey Building” Is Just Rebranded Segmentation
- 2015 Predictions: The Path to Omnichannel Will Become Clear
- CMOs Pressed to Lead Customer Experience Efforts, But Their Progress Is Lacking
- Why the 360-Degree Customer View is Key to Purchase Conversion
- 3 Conversion Killers Stifling the Growth of Your Business
- 2015 Predictions: Recommendations and Predictions Will Be Seen as Different Opportunities
- Driving Conversion Begins with the Mobile Experience
- 2015 Predictions: More Dashboards Will Cease To Be the Answer to Marketers’ Challenges
- 2015 Predictions: Value to Marketers Will Come Via Consolidated Solutions
- The Data Divide: Moving Beyond Disconnected Ecommerce Marketing
- 2015 Predictions: The Promise Versus the Reality of Legacy Vendor Integrations Will Be Exposed
- Closing the Mobile Conversion Gap: What Every Marketer Needs to Know
- 2015 Predictions: Consumers Will Expect a Better Experience the Longer They Interact With Your Brand
- 2015 Predictions: Mass Customization Will Come to Marketing Tech
- 5 Steps for Comparing Your App Funnels: Organic vs. Marketing
- 2015 Predictions: The Future of Marketing Technology
- How Mobile Changes Your Holiday Email Marketing
- 5 Ways to Optimize the International Holiday Shopping Experience (Like a Local)
- How to Utilize Facebook to Win Ecommerce Marketing this Christmas
- 3 Ways to Make Your Newsletter Subscribers Feel Special
- 5 Ways To Convert Users After the Black Friday / Cyber Monday Rush
- Digital Media Consumption – Statistics and Trends
- Appealing to the Gift Giver and Receiver in Holiday Marketing Messages
- The Rise of Cyber Saturday – 2014 Holiday Season Predictions
- Holiday Benchmark Metrics that Matter: Average Order Value
- Holiday Benchmark Metrics that Matter: Click-to-Open Rate
- A Holiday Marketing Primer for Every Ecommerce Retailer
Media
- 5 Personalization Tricks to Keep Your Subscribers Engaged
- As Virtual Events Bring Viable Revenue, Keep Your Subscribers in the Loop
- Friday is Now the Best Send Day for Emails
- How Personalization Can Enhance Email for Publishers
- Turning an Idea Into a Purposeful Mission
- The Only One in the Room
- For Publishers Looking to Increase Traffic From Email: Start With a Warm Welcome
- Interested in Increasing Traffic from Email? Here’s Where to Begin
- Let’s Call it What it Is: Multicultural Marketing, Not Diversity, Equity and Inclusion
- Have a Ton of New Subscribers? Here’s How to Retain Them
- AAVE Aint For Everybody: The Dangers of Co-opting a Cultural Moment
- Cultural Appropriation, Stereotyping, and Racism in Digital Advertising
- How Mindful Moments in Marketing Can Inspire Change
- Put Some Color in “The Room Where it Happens”
- Cause and Effect: How Inclusive Marketing Starts With One Brave Decision
- The Very Real Notion of Act-GIF-ism
- How Publishers Can Pivot to a More Sustainable Future: Q+A With Allison Mezzafonte
- Personalization for Publishers: How 5 Media Brands Are Doing It Right
- 4 Marketing Lessons from the Girls Gotta Eat Podcast
- From Equinox to Dollar Shave Club: 8 Brands with Winning Content+Commerce Strategies
- 6 Publishers with Excellent Email Newsletters
- The Importance of Behavioral Email to Publishers [Webinar]
- Innovation in Digital Media: NPR Fact-Checks Debates in Real-Time, Bloomberg Pushes Back Against Facebook
- Are Chat Apps the Untapped Platforms for Millennial Media Engagement? Here’s One Millennial’s Opinion
- Snapchat and Instagram Stories: Engaging Content for the Young Millennial
- 3 Media Trends to Engage Millennials
- How The Economist’s Personalization Strategy Delivered a 160% Increase in Pageviews
- How New York Media Adopts Agile Digital Publishing Solutions
- How Facebook Will Pay Digital Publishers For Engagement – Sort Of
- The Yahoo Conundrum — Can Media Companies Produce, Distribute and Survive?
- 3 Key Takeaways on the Future of Media from Peter Horan, Jeff Jarvis and Larry Kramer
- 4 Opportunities That Are Transforming Digital Media As We Know It
Mobile
- Grow Your Holiday Sales With SMS Marketing: Four Tips To Build Your List Now
- Sailthru Launches SMS as Part of Major Investment in Cross-Channel Innovation
- How Email and SMS Can — and Should — Work Together
- 6 Ways Brands Can Turn Their Mobile Messages Into Triggered Messages
- Mobile Messaging Tactics: Advanced Strategies
- Mobile Messaging 101: Building a Mobile Messaging Strategy
- Mobile App CX Lags Behind Site and Email. Why?
- Inside the Perfect Personalization of the Ulta App
- How Personalization Elevates the Nike App (All Six of Them)
- Mastering Mobile Personalization: Learn From Nike, Nordstrom, Thrive Market
- Mobile Marketing and Geolocation: Up Your Effectiveness With Location Targeting
- 5 Mobile Messaging Metrics to Measure Success
- Why Every Real Estate App Needs Rich Messaging and Personalization
- Why Pokémon Go’s Strategy Won’t Work for You
- Mobile Marketing: Moving From M-Commerce to In-Store Engagement
news
- Sailthru Quarterly Product Updates (and a Sneak Peek at What’s Next)
- A Forbes Insights Study: Linking Customer Retention With Profitable Growth
- Sailthru Wins Facebook’s Innovation Spotlight Award for Personalization at Scale
- Facebook + Sailthru: How Rent The Runway and Betabrand Predict Long-term Customers [Women’s Wear Daily]
- Welcoming Tom Janofsky as Sailthru’s New EVP of Engineering
- Sailthru Acquires Carnival.io to Expand Services Through Mobile Marketing Automation
- Sailthru Announces Record-Setting Growth As Retail and Media Brands Embrace Retention as the Critical Driver of Profitability
- Sailthru Ranked the #88 Fastest Growing Company on Deloitte’s 2015 Technology Fast 500™
- Sailthru + The Clymb Reach New Heights in Customer Experience & Personalization
- Facebook Is Trying to Make it Even More Tempting for You to Buy Products from the News Feed
- Back to School Shopping in Full Swing, With 56% of Parents Planning to Spend More Than Last Year
- Forget Link Building: Time to Embrace the Google Knowledge Vault
- The Modern Marketing Tech Stack – Navigating the Many to Find the Few that Matter
- Introducing Sailthru Lift 2015: The Art & Science of Modern Marketing
- Our 3 Favorite Perspectives on Mary Meeker’s 2015 Report
- The Marketing Mega-Trend Behind Mary Meeker’s 2015 Report
- Snapchat is Getting Serious About Advertising
- How a Dutch Startup Offers Rare Colored Diamonds, for 35 Times Less
- How Great People, Great Ideas & Great Technology Crushed the 2015 IR Top 500 Guide
- Facebook Just Filed a Fascinating Patent that Could Seriously Hurt Google’s Ad Revenue
- Big Brands’ Dash for Amazon Cash Is No Joke
- Welcoming Neil Lustig to the Helm
- Another Google Algorithm Change — What Should You Do?
- Beyond Viewability: New Metrics Shift Dollars to Digital
- About.com CEO Explains How He Plans to Make the Site 1% Better Each Week
- Sailthru Joins the Facebook Marketing Partner Program
- A Startup That You Can’t Even Use Yet Just Raised $140 Million to Take on Amazon
- #EverlaneNow: Bridging the Gap Between In-store & Online Shopping
- Reaffirming Trust in the Age of Email, Sailthru Joins Network of Secure Providers
- Rising Tide Lifts All Boats: Sailthru Clients Garner Over $1B in New Financing
- Ecommerce Sales Up Nearly 20% from 2013
- 5 Stats Every Ecommerce Business Should Know
- Packaged-Goods Marketers Wade Warily Into Ecommerce
- Here’s How Americans Spend Every Minute Of Their Days
- Twitter Slowly Wades Into E-Commerce With ‘Buy Now’ Button
- New UK E-commerce Research Proves Consumers are Aware of and Desire Personalisation
- Heartbleed: Your Data is Safe with Sailthru
- AOL To Offer One-Stop Shopping for Ad-Tech With Single Platform
- What You Need to Know About Canadian Anti-Spam Legislation (CASL)
- 36% Of All Web Traffic Is Fake
- The Plot Thickens: Give Gmail’s Omnipresent Unsubscribe Button a Chance
- FORTUNE: 10 Questions with Sailthru CEO & Founder Neil Capel
- NYC’s Hottest Online Retail and Media Brands Choose Sailthru
- Sailthru CEO Neil Capel Appears on CNBC Fast Money
- Google’s Proxy Image Serving Hurts Email Rendering & DoubleClick
- Sailthru Advanced Analytics Launches
- Sailthru’s Black Friday & Cyber Monday Report: Quality Trumps Quantity
- Sailthru Raises $20 Million in Series C Funding
- Gmail Image Caching: Not All Bad News for Marketers
- New Solution: Sailthru Mobile Is Live
- Alex and Ani: Digital Marketing Meets Data Smarts
- How Sailthru Smart Data Propels Commerce Brands to Internet Retailer’s Hot 100
- Sailthru Mobile SDK for iOS7 & 64-Bit ABI Released
- Vote “Metrics That Matter” for SXSW Interactive ‘14
- NYSE BIG STAGE: Big Data With David Blanke
- Neil Capel Talks Smart Data On Bloomberg TV
- Sailthru Ranks #30 On Inc. 500
- Sailthru Named eTail Rising Star in Service Technology
- DATAINFORMED: E-Receipts & Building Relationships
- FORBES: Sailthru Ranked Top Marketing Software
- NetworkWorld: Big Data Jumps to the Cloud
- New Product Training Videos Live in Support Docs
- The New Pricing Model: Users Under Management (UUM)
Personalization
- Personalization vs. Segmentation: The Real Difference and Why it Matters
- What Is Deep Personalization?
- Why Personalization Is Exceptionally Important for Pet Retailers
- Why Personalization Is Especially Important in the Beauty & Cosmetics Industry
- Liveclicker: How Advanced Personalization Elevates Email
- How to Sell Your CFO on the ROI of Personalization (Or Anything Else, Really)
- How PlayStation, GameStop and Nintendo Perfect Personalized Gaming
- Personalized Products: How Nike, L’Oreal and Levi’s Are Taking Personalization to the Next Level
- Looking for Seamless Omnichannel Personalization? In-Store Tech Might Be Your Solution
- How Brands Can Boost Their Personalization Strategies This Holiday Season
- How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress
- A Look at the Link Between Brand Loyalty and Personalization
- WWD Byline: How Nordstrom Brings Personalized Customer Service Online, at Scale
- How Investopedia Used Personalization to Boost Engagement by 114%
- Why Personalization is Your Best Strategy for Increasing Repeat Visits
- Sorry Deloitte: Retailers Really Can Build ‘Meaningful Personalization’ [CMSWire]
- Study: A Little Personalization Goes a Long Way. Just How Little? You Might Be Surprised.
- Yet Again, Personalization – and Simplicity – Save the Day
- How Well Does Personalization Work? Ask Those Who Are Doing It
- How Personalization Helps BustedTees and TeePublic Bring Its Customers Products They Love
- Marketers are Bad at Personalization — Here’s How to Be More Effective
- The Personalization Gap – When Data and Definitions Collide and Confuse
- 3 Tips for Personalizing Content at Any Library Size
- Cross Channel Personalization is the Key to Successful Retention Marketing
- Why Every Brand Should Replicate the Luxury Approach
- Personalization Is a Business Mindset and a Long-Term Game
- Fighting the Force that is One-Size-Fits-All Marketing – The Call to Action for Creating a 1:1 Marketing Culture
- Media and the Data Minefield: 4 Solutions to Modern Media’s Greatest Challenges
- Holiday Personalization 101: What Every Marketer Needs to Know
- This Holiday Season – Mine Your Data to Maximize Your Revenue
- Data Is THE Single Most Important Asset
- Personalization Insights from the UK
Product & Customers
- From Analytics to Platform Enhancements: A Complete Guide to Sailthru’s Upcoming Events
- Email Newsletters, Changes in Reader Behavior and How the Two Work Together for BuzzFeed and Insider
- Sailthru’s Top Performing Retail Emails: Tory Burch, Burton, MATCHESFASHION
- Real Results From a Warm Welcome: Q&A with PetFlow’s Tess Mellinger and Rachel Endicott
- Sailthru’s Top Performing Media Emails: Vogue, Morning Brew and Refinery29
- Selligent Joins CM Group Family of Brands
- 9 Cybersecurity Tips for the Safety of Your Sailthru Account
- MediaPost’s EIS Awards Recognize Raise and RevZilla for Email Marketing Excellence
- MarTech Breakthrough Award Names Sailthru “Best Overall Email Platform”
- What an Authentic Voice Means for Morning Brew’s Success
- How Brilliant Earth Sees Brilliant Results With Sailthru
- Take the Guesswork out of Customer Acquisition With A/B Testing for Overlays
- 3 Sailthru Product Updates From Q2 (and a Sneak Peek at What’s Next)
- How Email and CRM Come Together: Q&A with Conde Nast’s Sabrina Daryanani
- Personalized Direct Mail: 4 Ways to Boost Marketing While Reducing Costs
- Rethinking Personalization: Q&A with Thrive Market’s Lindsay McGovern
- How Our New Email Summary Enhances Analytics for Email Marketers
- How Windsor Fashions and RevZilla Power Their Personalization
- “We’re Trying to Stand Out By Being as Relevant as Possible”: Q&A with Raise’s Kelly Hickey
- RevZilla Wins an eTail Best-In-Class Award for Email Marketing
- From Google Product Feed Sync to Email Templates: 5 Sailthru Product Updates From Q4
- How Raise Sees Success with Lifecycle Marketing on Every Channel
- How Raise Lifts Loyalty Down the Line With a Strong Welcome Email Series
- How Onsite Overlays Helped Raise Increase Repeat Purchases By 44%
- Sailthru Named One of the ‘Top ESPs’ in Several Areas
- Sailthru Named a Strong Performer on the Forrester Wave™ for Cross-Channel Campaign Management
- How RevZilla Evolved Its Email Marketing Beyond Batch-and-Blast
- How Refinery29 Increased Its Engaged Email Audience By 86%
Retail
- How Retail Holds Up in the Fourth Annual Retail Personalization Index
- The 4 BOPIS and Curbside Pickup Personas You Need to Know
- Deep Dive Into Target’s Curbside Pickup Experience
- 3 Ways Personalization Can Boost BOPIS and Curbside Pickup Communications
- How Nordstrom, Target and Walmart Are Changing Up Their In-Store Experience This Holiday Season
- Get Ready for Green Monday with These 4 Best Practices
- From Valentine’s Day to Halloween: Year-Round Holiday Marketing
- Prime Day Is a Prime Day for Retailers — And Not Just Amazon
- Why Translating Your Market Segmentation to Personas Make Both More Useful
- How ANINE BING and rue21 Are Preparing for a Holiday Season Unlike Any Other
- 4 Retail Pivots: How Brands Are Marketing With Limited Resources
- 7 Promotional Strategies to Supercharge Your Holiday Sales
- 4 Ways to Assist Customer Acquisition During the Holiday Season
- 5 Holiday Marketing Must Haves to Help Retailers Crush Q4
- Before, During, After: 6 BOPIS and Curbside Pickup Best Practices
- 3 Types of Collaborative Filtering Recommendations Every Retailer Needs to Know
- How Retailers Can Care for Their Customers and Community During the Coronavirus Pandemic
- 8 Recommendation Algorithms (and How You Can Use Them)
- 3 Things Marketers Can Learn From Super Bowl Advertising
- Marketing Dive Byline: Watch Toys R Us Closely in 2020
- No Toy Left Behind: 3 Tactics for Selling Less Popular Items Post-Holiday
- Recapping 2019’s Record-Breaking Cyber Weekend
- 5 Product Recommendation Recommendations From Sephora, Wayfair and Tory Burch
- Holiday Sales Are Here — Are You Prepared for Them?
- Customer Lifecycle Optimization Is an Opportunity for Almost Every Brand — Here’s How to Get Started
- How Luxury Brands Are Increasingly Embracing Ecommerce
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Adidas
- Bringing the Outdoors In-Store: A Look Inside REI’s Flagship Store
- Toys ‘R’ Us Proves Retailers Are Running Out of Time for Digital Makeovers
- Retail Customer Journeys Have Absolutely Changed
solutions
- Recommendation Manager: The Simple Tool that Combines Curation with Personalization
- Tacit Knowledge Launches ncommerce: A Pre-Integrated Retail Ecosystem to Power Modern Commerce
- Conversion Optimization: 4 Do’s For a Frictionless Checkout Process
- How AHAVA Increased Opens, Clicks & Conversion with Personalized Send Time
- How Auto-Tagging Helps Retailers and Publishers Get More Value From Sailthru, Faster
- Personalization Engine: Helping Marketers Win the Modern Digital Battleground with Cross-Channel Connections
- Sailthru Integrates with Facebook Lead Ads to Further Streamline Customer Acquisition Capabilities
- Sailthru and Demandware: Bringing Smarter Marketing to Ecommerce Leaders
- Sailthru Prediction Manager Delivers 175% Lift in Revenue Per Send for IR 500 Company, The Clymb
- Sailthru and hybris: Bringing Smarter Marketing to Ecommerce Champions
- The Anatomy of a Perfect Checkout Page [Infographic]
- Sailthru Gets Ecommerce: Growing With Sailthru Just Got Easier
- What is Sailthru?
- Recap: Mastering Predictive Marketing with Sailthru Sightlines
- Mastering the Science of Predictive Marketing: Join the Sightlines Webinar
- 9 Tried-And-Tested SEO Strategies For 2015
- Top 5 Display Advertising Challenges With Tips on How to Improve Results
- Sailthru Sightlines – Predicting the Future for Every Individual Customer
- Holiday Mobile Sales Grew 3x in 2013 – Are You Ready For This Year?
- Screen Agnosticism: Meet Your Customers Where They Play
- Make the Most of the Holiday Data Windfall – Try a “Win Your Cart” Sweepstakes
- Alex and Ani Increased Email Revenue By 36% With The Right Cart Recovery Strategy
- Personalization: Engagement, Revenue and Where the Market is Headed
- Holiday Discounting – Don’t Give Away The Store!
- Scale and Automate the Luxury Approach this Holiday Season
- How The ‘Attention Web’ Is Changing Content Marketing Metrics
- What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages
- The Psychology Behind Optimizing Your Website for Goal-oriented and Unintentional Visitors
- How to Drive Sales With Effective Product Photography
- Convert More Visitors By Improving Your Internal Site Search
- Avoid Opt-Outs with Omnichannel Personalization
- Sailthru Delivers 123% ROI for eCommerce Brands
- 10 Things Every Editor and Media Marketer Needs to Know About Sailthru
- Internet Retailer’s Fastest Growing E-commerce Brands Have One Thing in Common: Sailthru
- The Perfect Welcome Email is Like the Perfect First Date
- Why You Need A Brand Ambassador Program (And 4 Companies That Are Doing It Right)
- Sailthru Realtime Dashboard Offers Immediate & Dynamic Insights
- New Feature: Query Builder Date Criteria
- 3 Secrets to Building Billion-Dollar Apps
- Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing
- New Settings Menu Allows For Simplified Changes
- Navigating the Logged In User Revolution
- A/B Auto Send to Winner Gets (Even More) Wicked Smart
- New Feature: A/B Auto Send to Winner
- New Recommendation Performance Reporting Available
- Cost Per Lead vs. Cost Per Customer: Are Your Numbers Right?
- New Feature: Push Notifications in Beta
- Smart Strategies Now Live!
- Twitter’s Lead Generation Card Integrates with Sailthru
- New Feature: Smart Strategies
- New Feature: Evergreen Data Feed
Technology
- What WWDC’s News Means For Brands
- HBR Reveals Results from Studying 168 Companies Prioritizing Machine Learning
- Martech ROI: 3 Questions CMOs Need to Answer
- Reimagining Retail: 3 Ways Digital Technology is Changing the Way We Shop
- Virtual Reality Will Soon Transform the Way You Shop
- The Internet Of Things Is About Data, Not Things
- Jeremy Stanley Talks Next-Gen Predictive Technology at The Machine Learning Conference
- The Technology That Powers Predictions Into Actions
- How Predictive Decisioning Transforms Marketing Strategy
- Why Digital Marketers Need to Care about the Data Breach Epidemic
- Top Optimization Tips for High-Performance Mobile
- Apple Pay’s Pitch: Simpler is Better, But Some Security Experts Disagree
- Business Rewritten By IT: A Mass Requirement for Automation
- A Day In the Life of the IoT – Where & How Marketers Must Connect
- The Future of the Internet of Things & the Connected Consumer
- New Kid on the Digital Block: What Does a Chief Experience Officer Actually Do?
- Today’s Predictive Algorithms Are Still Better Than Humans
- Measure Your Data to Manage Your Revenue
- Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience
- How to Run A/B Tests That Bring BIG Landing Page Results
- The Publishing Industry Isn’t Dead – But it is Evolving
- 7 Best Practices for Using GIFs and Cinemagraphs for Business
- Pulling the Trigger: Automation Alone Isn’t Enough to Drive Results
- The Privacy Foresight of our Founders
- E-commerce and Social: A Match Made in Heaven
- Our Perspective on “Views From the Front lines of the Data-analytics Revolution”
- Product Prioritization for Startups: Our Perspective
- How To Sync Your E-commerce Store With Your Offline Business
- Google+ and LinkedIn Drive Few, But More Engaged Social Referrals Compared to Twitter, Facebook, and Pinterest
- 3 Things You Need to Know About Making a Marketing Video Convert
thoughts
- The Importance of Personalized Customer Experiences: A TechnologyAdvice Q&A with Cassie Lancellotti-Young
- Digital First Marketers: Q&A with Craig Schinn, Ecommerce & Retail Marketing Expert
- Started From the Bottom: Neil Capel’s Startup Story
- Building Early Stage DNA at an Early Age
- 7 Ways to Own Your Career Destiny
- Robot Newspaper Editors and Why Social Data Isn’t Enough
- Customers Are Not Consistent, But You Still Need to Be
- Ante Up: The New Table Stakes for Customer Data
- How to Grow an Awesome Community to Fuel Your Social Startup
- Boarding the B-U-S: Defining and Measuring Personalization in a Multi-Channel World
- The Purchase Funnel Is Now A Loop: What Story Is Being Told About Your Product or Service?
- Customer Lifetime Experience is the New Marketing
- Find Prospects on Social Media and Turn Them Into Customers
- How to Execute Your App Marketing Plan Effectively
- Privacy Policies: From Compliance to Stewardship
- Plugging the Leaky Bucket: Reducing Customer Attrition
- 5 Strategic Marketing Ideas to Drive Revenue this Holiday Season
- Further Dissecting Lifetime Value: Purchase Frequency and AOV
- Holiday Digital Marketing Tips: 5 Mistakes To Avoid
- Converting Browsers into Buyers: Examples in Action
- Calling All Data Companies: Respect Users
- Need Help with Activation? Quick Tactics for Converting More Browsers into Buyers
- Ready for Black Friday & Cyber Monday? 5 Tips for Customer Optimization
- Is it Too Soon for Holiday Promotions? We Vote No.
- Smart Data Goes to Advertising Week: Lessons from NASDAQ’s Venture Series
- The New Trickle-Down Theory: Leveraging Retention to Optimize Customer Acquisition
- Court Rules Facebook “Like” Protected by First Amendment
- PayPal Beacon: Marketing Personalization Asset or New Data Silo?
- Know Your Numbers: The Dollar-Driven Guide to Holiday Emails
- The Current State of Open Analytics
- Bezos to Save Washington Post with Personalization?
- Is ‘Google Now’ Going to Phase Out Web Search?
- The New Gmail: +1 for Revenue, -1 for Opens
- Warning: Contests and Sweepstakes May Be Hazardous to Your Marketing Health
- Yahoo! is Recycling Email Addresses, So What Does This Mean for Businesses?
Uncategorized
- Sailthru’s 2022 Year in Review
- What Can A Martech Upgrade Do For Your Brand?
- Creating a Customer Value Exchange to Drive Better Personalization
- 3 First-Party Data Tactics to Make Your Emails Better
- What Makes Sephora Such an Outstanding Omnichannel Retailer?
- How The Vitamin Shoppe and TechStyle Fashion Group Prosper with Dynamic Personalization
- Why Is Personalization Important? Customers Demand It — No Matter How They Define It
- How Personalization Gives Savvy Retailers an Edge Over Amazon
- Retail Mobile Apps: The Good, the Bad, and the Opportunity
- What Makes Stellar Site Personalization? Look to Sephora, Best Buy and Adidas
- Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing
- How Do Mobile Devices Factor Into the Future of In-Store Personalization?
- How Sephora Gets Personalization Right
- Inside the Perfect Personalization of the Sephora App
- Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers
- TechStyle Fashion Group and General Assembly Win EIS Awards
- Personalization Trends in Retail Marketing: 6 Essentials for Marketers
- What Chairish and The Home Depot Tell Us About Personalization for Home Goods Retailers
- How Shoe Brands Like DSW, Adidas and ShoeDazzle Prosper with Personalization
- Dissecting the Dark Horses: The Retail Personalization Index’s Top 5 Upsets
- 2019 Retail Personalization Index
- Sephora Succeeds Again: Inside Sailthru’s Third Annual Retail Personalization Index
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Sephora
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Nordstrom
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: The Home Depot
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Best Buy
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: DSW
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Ulta
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Urban Outfitters
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Wayfair
- How JustFab Profits From AI-Powered Personalization
- Customer Service Emails: Why You Send Them and How to Improve Them
- Betting on Browse Abandonment: Why RevZilla’s RPM Increased by 30%
- 10 Tips for Making the Most of Your Integrated Marketing Campaigns
- Machine Learning for Fashion: A Look at MATCHESFASHION Metamorphosis
- Sailthru and TechStyle Fashion Group Win Digiday Technology Awards
- How to Elevate Your Holiday Emails With Dynamic Content and Real-Time Personalization
- How Interest-Based Triggered Messages Create Conversions for RevZilla
- Why In-App Messages Are the New Email
- How a Warm Welcome Helped RevZilla Boost Revenue by 39%
- AI for Enterprises: How to Capitalize on its Real Value
- Sailthru Wins MarTech Breakthrough Award for Marketing Automation
- 5 Steps for Implementing Artificial Intelligence In Your Organization
- Sailthru Hosts an Interactive Field Trip for Girls Who Code
- Sailthru Updates Overlays to Better Connect Your Customer Journey
- Beyond the Hype: How Marketers Can Capitalize on AI
- 3 Ways to Create Repeat Customers During the Holidays
- Prediction Manager Wins ‘Best Personalisation Tool’ at the UK Digital Growth Awards
- 5 Ways Post-Purchase Messaging Turns Shoppers Into Loyalists
- How Warby Parker, Under Armour and Bloom & Wild Bring Personalization to Mobile Apps
- Sailthru and CCPA: Our Commitment to Privacy
- 6 Tips for Using Email to Drive Store Traffic
- Sailthru’s 2019 Holiday Marketing Playbook
- How Luxury Brands Can Stay Ahead in the Age of Amazon
- Anatomy of an Excellent Email Marketing Lifecycle: Sephora
- Amazon and eBay Prove There’s No One-Size-Fits-All Mobile App Strategy
- Holiday Shopping Keeps Starting Earlier – So Must Holiday Marketing
- The Key to Personalized Marketing: Using A Connected Solution
- The Race to $1 Billion: How Startups Glossier, Casper, Rent the Runway, and Away Became Retail Unicorns
- Why Personalization Technology Can’t Be Bolted On
- Marketing Technology Dilemma: What Makes Personalization User-Centric
- How Media Brands Can Use Triggered Messages Effectively
- A Marketer’s Guide to Evaluating Personalization Technology
- A Marketer’s Guide to Evaluating Personalization Technology
- The Zeigarnik Effect and What Neuroscience Means to Email Marketers
- 4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience
- Sailthru Welcomes Vuture to the CM Group Family of Brands
- How to Use Emojis to Increase Push Notification Tap Through By 25%
- Sailthru Enhances Email Composer and Lifecycle Optimizer
- Optimize Your Open Rates with Sailthru’s Subject Line Scoring
- 6 Ways to Increase Revenue from Email By Upselling and Cross-Selling
- How JustFab Redesigned Customer Engagement with Personalization
- How AI Improves Personalization for Condé Nast and the NBA
- What Takes Email Marketing From Everyday to Exceptional?
- Inside the Impact of Artificial Intelligence on Everlane
- Sailthru’s Top Performing Emails from Q1 — And What Makes Them Shine
- What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation
- 6 Must-See Sessions at the Email Evolution Conference
- Increasing Revenue from Email: Work Those Loyalty Program Members
- How to Combine Algorithmic Personalization with Editorial Control
- Increasing Revenue from Email: Win Your Lapsed Customers Back Again
- To Know You Is to Sell You: Increasing Revenue from Email with Personalization
- Enhance Your Marketing Efforts with Artificial Intelligence
- 3 Reasons You Should Attend the ANA Email Evolution Conference
- How General Assembly Used Lifecycle Management to Improve Leads
- Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers
- What Does Artificial Intelligence Mean for the Multichannel Retailer?
- For JustFab, Email Starts – and Evolves – with Personalization
- How Washington Post, BuzzFeed and Business Insider Set Themselves Apart with Artificial Intelligence
- How Do Triggered Messages Factor Into Your Email Marketing?
- The Ultimate Guide to Triggered Messaging
- How Retailers Like Lowe’s, L’Oréal and Disney Use Artificial Intelligence In Innovative Ways
- 3 Takeaways from Harvard Business Review’s Age of Personalization Survey
- Walmart Is Doubling Down on Personalization — Both Online and In-Store
- Personalization on Super Bowl Sunday: Tailoring Ads During the Year’s Most-Watched Event
- 4 Questions with CM Group CEO Wellford Dillard
- Litmus Hopes to Improve the Industry with Its Fourth Annual State of Email Survey
- Why Using Email Engagement Suppressions Works for Inbox Placement
- How Ulta, Nike and Nordstrom Enhance Physical Stores with Digital Technology
- Sailthru Joins the CM Group Family of Brands
- Mobile Commerce and Emoji-Filled Subject Lines: Looking Back on the 2018 Holiday Season
- How Technology Enhances the Brick-and-Mortar Buying Experience
- Don’t Let Sears Fool You: Shoppers Still Value Brick-and-Mortar Stores
- Brick-and-Mortar Blindness
- How JustFab Pumped Up Email Revenue with Personalization
- 11 Excellent Holiday Emails from Sephora, American Eagle and Adidas
- How Sailthru’s Website Overlays Help Marketers Increase Customer Acquisition
- Predictive Marketing 101: Using Sailthru’s Predictive Entries to Get Ahead of Your Customers
- 8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express
- Mobile Commerce and Personalization Reigned Supreme on Black Friday
- How Macy’s, Saks and Nordstrom Are Putting a Personalized Twist on Holiday Gift Guides
- 7 Proven Tips to Optimize Your Holiday Email Subject Lines (Plus the 14 Words to Use & Avoid)
- 6 Tactics to Convert First-Time Holiday Buyers into Repeat Purchasers
- BrightWave Recognized as Best-In-Class Email Marketing Agency
- Marketing Automation Isn’t a Silver Bullet: 5 Essentials for Optimization
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