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Business
- DTC and Brick and Mortar Brands Use Value-Driven Personalization to Score Big in Sailthru’s 5th Annual Retail Personalization Index
- How Publishers Can Appeal to Gen Z
- How ProPublica Increased Event Engagement During the Pandemic: A Q&A with Celeste LeCompte, VP of Strategy and Operations
- 4 Ways to Build a Better Post-Return Experience (and More Customer Loyalty)
- Six Ecommerce Conversion Hacks Your Brand Needs in 2022
- Why Your Culture of Digital Experimentation Isn’t Delivering
- Omnichannel Marketing: An (Early) 2021 Year in Review
- 3 Data-Driven Holiday Email Strategies to Inspire Success This Season
- The NFL, The Honey Baked Ham Company, Herschel Supply Co., CoinDesk, and Other Top Brands Select Sailthru Marketing Automation
- SMS Personalization: The Key to Unlocking Your Business Potential
- Boost Your Brand (and Your Sales) in Q4
- How Media Marketers Are Approaching Affiliate Commerce
- Why Wait? 4 Ways to Make an Instant Impact in Your New Marketing Role
- Mail Privacy Protection Explained: Everything You Need to Know About Apple’s Next Update
- What Is Shoppertainment? And Why Does It Matter?
- Why Black People Are Top Consumers But Lack Wealth
- What You Need to Know About Google’s Latest Announcement
- The 4-1-1 on 4 Real-Time Personalization Myths
- Leading a Diverse and Inclusive Marketing Team
- The Real-Time Personalization Power of Liveclicker — Now in Sailthru
- How Employers Abuse Minorities in White Spaces
- Getting Back to The Office
- Why Decision Velocity is Essential to Digital Media Personalization
- Why Diversity, Inclusion, and Equity is a Key Differentiator for Your Marketing Strategy
- Modern is the New Money: e.l.f. Cosmetics, Refinery29 and Thrive Garner Significant Investment Through Disruption
- 5 Trends Influencing the Future of Ecommerce, According to Bill Gurley
- How Delta, Halfords and Sephora Put Customer Experience First, Online and Off
- 33 Companies that are Revolutionizing Retail
- The Downstream Benefits of Predictive Analytics
- This Week In Retention: 3 Lessons From Starbucks’ Loyalty Program Changes
- This Week In Retention: Embrace Customer Experience, or Become Irrelevant. Fast.
- You Don’t Win the Super Bowl (Or High-Value Customers) Without Defense
- Brian Vellmure Defines the Two Things Your Customers Really Want
- The (Somewhat) Perfect Harmony: Digital Commerce and Brick and Mortar Stores
- How To Be An Intrapreneur: You Can Still Be Nimble & Creative In A Big Company
- How Everlane Became an Ecommerce Wunderkind in Fashion and Tech
- 3 Technology Trends that are Transforming the Customer Experience
- Customer Experience: Who’s In Charge Here?
- 3 Steps To Engaging Your Employees Through Your Brand
- The Future of Selling Fashion
- Balancing Authenticity with Marketing Goals to Drive Customer Service
- For the Love Of Wallet; How Consumer Activation Drives Real Shareholder KPIs
- 4 Brands That Have Cracked The Social Commerce Code
- 4 eCommerce SEO Best Practices You Can’t Forget
- Native Advertising Comes to eCommerce
- Don’t Let Resumes Prevent You From Hiring Great Leaders
- The 5 Things That Keep Your Marketing Executive Up At Night
- Millennials Aren’t Afraid of the Phone, or Human Connection
- Customer Journeys Are Your Brand’s Biggest Revenue Opportunity
- How Your eCommerce Store Can Outpace Amazon
- Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp
- The Difference Between Traffic and Audience
- Leveraging Leadership to Ride the Scale-up Bull
- Wall Street Journal Creating Digital Magazine for its Video
- This Is What Apple Will Build When It Finally Collects 1 Billion Credit Card Numbers (AAPL)
- 5 Reasons Shopping In Stores Will Never Go Away
Content
Content
Culture
data
Data & AI
Ecommerce
Email
- The Sailthru Marketing Team’s Email of the Month: Hatch
- Sailthru Enhances Personalization Algorithm To Ensure Maximum Performance After Apple MPP Changes
- 3 Mistakes That Scare Away Your Email Subscribers (and How to Avoid Them)
- The Sailthru Marketing Team’s Email of the Month: Bon Appétit
- 3 Loyalty Program Perks Customers Can’t Resist
- The Sailthru Marketing Team’s Email of the Month: Petco
- Why Value-Based Personalization is the Future of Marketing
- The Sailthru Marketing Team’s Email of the Month: Mejuri
- 5 Easy Ways to Make Your Emails Unforgettable
- 4 Emails We Love (Almost) as Much as Mom
- The Sailthru Marketing Team’s Email of the Month: EC Scott
- Deliverability Best Practices for the Holiday Season
- 6 Ways to Optimize Your Signup Page and Preference Center for Maximum Engagement
- The Sailthru Marketing Team’s Email of the Month: rue21
- 6 Tips for Tailoring Your Triggers This Holiday Season
- The Sailthru Marketing Team’s Email of the Month: REVOLVE
- 6 Proactive Triggered Messages and Why We Love Them
- The Sailthru Marketing Team’s Email of the Month: Tiffany & Co.
- You’ve Got Mail, Libra: Why Astrology in Email Marketing Is on the Ascendant
- Permission Practices for Email Marketing: The Good, The Bad and The Gray Area
- The Model Minority Myth: Harmful for Society, Harmful for the Workplace
- (Email) Marketing Is Color Blind: A Call for Change
- 6 Cart Abandonment Tactics to Test for a Happy Holiday Season
- 5 Things to Consider When Evaluating a New Email Services Provider
- Are Your Stores Reopening? Your Emails Should Communicate These 6 Things
- 3 Email Marketing Tactics to Test While Business Is Not As Usual
- 8 Ways to Monetize Email Newsletters for Publishers
- 5 Gifts to Help Boost Your Birthday Emails
- Mother’s Day Emails We Love: Tory Burch, Zales, The Sill
- What Sender Reputation Means for Your Email Deliverability
- 5 Tips for Taking Your Email Preview Text to the Next Level
- Deliverability and Revenue: How Inbox Placement Impacts the Bottom Line
- 8 Inspiring Coronavirus Emails from Burton, Chubbies and Food52
- 5 Things Retailers Should Consider When Sending Coronavirus Emails
- How CNN, Morning Brew and Vanity Fair Use Triggered Messages
- 6 St. Patrick’s Day Emails We Love from Target, Bouqs and Chubbies
- Email Deliverability: Why It’s Essential and How It Drives Business Results
- Measuring Email Campaign Effectiveness with Click-to-Open Rate and Other Marketing Metrics
- 7 Valentine’s Day Emails We Love from Savage X Fenty, Saks Fifth Avenue and Zales
- Loyalty Programs and the Customer Lifecycle: How Sephora Succeeds By Incorporating Beauty Insider Into Every Email
- Enhance Your Email Personalization Like Ulta, DSW and Bodybuilding.com
- How MZ Wallace and Food52 Use the Holidays to Boost Year-Round Loyalty
- In 2019, We Sent 83B Emails. Here’s What the Top Subject Lines Had In Common
- Personalization: How Email Marketers Will Win the Inbox in 2020
- 5 Strategies for Creating Repeat Customers with Post-Purchase Emails
- How Under Armour, Ulta and Target Master Holiday Triggered Messages
- Holiday Email Subject Lines: 5 Tips That Work (Based on Data from 243M Black Friday and Thanksgiving Emails)
- Your Сontent Is Great! Now What? 10 Content Distribution Ideas for Email Marketers
- How Tory Burch, Food52 and Fabletics Won the Holidays
- 4 Advanced Personalization Tactics to Take Your Email to the Next Level
- 5 Ways You Can Nurture Your Loyalty Program with Email Marketing
- Email Open Rates: Leveraging Personalization to Be Ever in Your Favor
- How to Use Welcome Emails to Turn Your Welcome Mat Into a Red Carpet
- 4 Browse Abandonment Strategies from Wayfair, Adidas and Tiffany & Co.
- Deliverability 101: Sailthru’s Glossary of Terms, Acronyms and Regulations
- Email Marketing Formulas and Key Indicators
Events
- How Sailthru Used Virtual Events to Stay Close to its Customers
- The 5 Sessions You Need to See at Drapers Digital Festival 2017
- Join Dr. Martens, ESI Media, Forbes, MATCHESFASHION and Sailthru at Retentionomics London
- The Economics of Retention: Insights from Forbes, Business Insider, Steinway & Sons and The Natori Company
- The Talk Around the Shop: Top 5 Themes from Shoptalk 2016
- Join Business Insider, Forbes, Natori, and Steinway & Sons for the Retentionomics Exec Forum in NYC
- Shoptalk 2016: Our Most Anticipated Sessions
- Publishing Legends Explore the Future of Media: What Every Top Publisher Needs to Know [EVENT]
- Growth Speaker Series: Join Laura Holliday, CMO of Zola, at Sailthru HQ
- A Look at the Upcoming Lift 2015 Keynote Presentations
- Join Sailthru and JustFab at Intersect Retail New York 2015
- Join Bill Gurley + Sailthru for a Fireside Chat on the Future of Ecommerce
- Join Sailthru Founder, Neil Capel, at CRM Evolution 2015 to Learn Why Relevancy is the New Currency
- Join Sailthru & eTail to Discover Why Relevancy is the New Currency [Webinar]
- The Future of Customer Acquisition: 3 Trends Fashion Retailers Must Embrace
- The 5 Top Photographed Slides from Sailthru Sessions LA
- Meet Us in San Francisco at the MarTech Conference
- Don’t Miss Sailthru & Alex and Ani’s Omnichannel Email Experts at #SherpaEmail
- Join Sailthru CTO Ian White At NYC Media Lab’s Personalizationpalooza
- Perspectives On The 2 Biggest Challenges Ecommerce Leaders Are Facing
- Brian Solis, #CES2015 & the Next Chapter in Brand Engagement
- Catch Sailthru CEO Neil Capel at WIRED Retail
- Lift: Why It Matters for Media & Publishing Marketers
- Lift: Why It Matters for Ecommerce Marketers
- Fashion Digital NYC: Top Questions About Retention Marketing
- Lift: Reducing the Barriers to Omnichannel Marketing
- Meet Sailthru at FASHION DIGITAL NEW YORK
- Sailthru Lift 2014 – Introducing The First Sailthru Customer Conference
- Meet Sailthru at eTail East – Booth #39
- Sailthru & Acumen Brands Presenting at VentureBeat’s GrowthBeat 2014
- Join Sailthru & eCommerce Leaders at GrowFashion
- Join Sailthru CTO Ian White at MongoDB World 2014
- Meet Sailthru & Alex and Ani at eTail Europe
- The Media & eCommerce Overlap: When Publishers Adopt Product
- List Growth: The Quantity vs. Quality Conundrum
- Content & The Inbox – Notes from About.com’s George DiGuido
- A One-Button Solve to the Mobile Conversion Gap?
- LUMA Partners’ Digital Media Summit: What You Need to Know on The Marketing Cloud and Omnichannel
- Meet Sailthru at Chicago’s IRCE 2014 – Booth #219
- 3 Questions on the Minds of Marketers – IWNY14 Post-Presentation Q&A
- Bringing True Omnichannel to #ArgyleEComm Dallas
- Meet Sailthru @ Digital Summit Atlanta
- Join Sailthru & Our VP of Analytics at #IWNY
- Meet Sailthru & Gigya at SF’s INMA
- Corporate Growth and Professional Growth: It’s All About Relevant Connections
- Join Us at eTail Canada & Sailthru’s Marketology Event
- Meet Sailthru & Alex and Ani at eTail West 2014
- Acumen Brands Partners with Sailthru at Marketing Sherpa Email Summit
- Sailthru Advanced Analytics Webinar
- Join Sailthru CTO, Ian White, at Tonight’s Data Driven NYC
- Looking for a More Effective, Data-Driven Marketing Strategy?
- Catch Sailthru at the Advertising Week Experience
- Come Join Sailthru at the Social Shake-Up
- Trending at eTail East: Key Takeaways for Commerce Businesses
- #Rethink Value with Neil Capel
- Come Join Sailthru at eTail East 2013
- Sailthru Goes to Canada
- Integrated Marketing Week Recap
- Takeaways From IRCE 2013: Why We Loved It
evergreen
Marketing
- CM Group and Cheetah Digital Merge to Define Next Era of Customer-Centric Marketing
- Mobile Marketing Means a Greater Connection With Your Customers
- How Rent the Runway is Reducing Facebook Acquisition Costs While Increasing Growth and New Customer LTV
- For JustFab, Personalization Isn’t a Strategy — It’s a Business Model
- 6 Ways to Build Loyalty Through the Entire Customer Journey
- 6 Major Digital Marketing Fails and How to Avoid Them [SlideShare]
- Effective Email Marketing Strategies: RFM Segmentation
- What Makes Nordstrom’s Marketing Strategy Different?
- Selling Time at Bloomberg and Financial Times; Publishing on Amazon Echo at CNN and NPR; New Loyalty for Zappos
- The Independent, Washington Post, and Bed Bath & Beyond Find New Digital Strategies
- A Look at How Amazon, Netflix and The Independent Keep Their Customers Close—and Their Advertisers Closer
- TaskRabbit’s VP of Marketing On Customer Retention, the On-Demand Economy, and the Future of Marketing
- Increasing Repeat Visits: How to Capitalize on Publishing’s Secret Weapon for Sustainable Growth
- How Facebook and Twitter Continue to Evolve and Succeed at Engaging Millennials
- Lessons from Kohl’s and Brit + Co in Connecting Mobile and Instore, and Content-driven Commerce in Action
- What Makes Customers Loyal to Brands?
- How Agile Marketing Can Help You Disrupt Your Business Before Someone Else Does
- Linking Customer Retention With Earnings: Strategies From Chipotle, Netflix, Nordstrom
- How Online Retailer Everlane Uses Email and Mobile to Bridge the Online and Offline Worlds
- Optimizing Facebook Acquisition: How Rent the Runway, Betabrand and SheKnows Media Decreased Acquisition Costs and Increased Long-term Value of New Customers
- The Cambridge Satchel Company has Customer Retention in the Bag
- Discounting in the Digital Age [Infographic]
- How the San Francisco Chronicle Uses Personalization to Create Fierce Customer Loyalty
- How UK-based Health & Beauty Brand ChemistDirect Increased Revenue by 17%
- The Characteristics of Champions: How Marketers Can Better Attract and Retain Customers
- 5 of the Most Important Online Trends for Marketing Managers Today
- You’re Doing it Wrong: CAC, LTV, Google and ClassPass
- Why Retention is Key to Controlling Your Brand Destiny: A Q+A with Sailthru CMO Eric Porres [Part 2]
- This Week in Retention: Personalization’s Cool vs. Creepy Matrix
- Discount Vouchers Focuses on Retention to Increase Revenue by 28%
- This Week In Retention: Two Strategies to Keep Customers Engaged; A Playbook for Chipotle
- Why Retention is Key to Controlling Your Brand Destiny: A Q+A with Sailthru CMO Eric Porres [Part 1]
- When Fashion and Crowdsourcing Collide: How Betabrand Increased Repeat Purchases by 42%
- This Week in Retention: Using Partnerships and Customer Passions to Lift Retention Rates
- This Week in Retention: How Customer Retention Speeds Companies to Profitability
- This Week In Retention: Better Ways to Use Email, Loyalty Programs and Social Media
- The 3 Keys to Digital Marketing Relevance: Content, Cadence and Channel
- 9 Proven Ways to Boost Customer Loyalty
- 3 Creative Referral Programs to Learn From
- Customer Acquisition Vs. Retention [Infographic]
- Want to Thrive in the Future of Ecommerce? Start Creating Unique Experiences
- Ecommerce History: How Product Visualization Changed Over Time
- Selecting the Right Technology Can Help Retailers Get the Most out of Email Marketing — And the RFP is Key
- Mobile Marketing Tips for 2016
- Top 4 Emerging Trends Shaping Ecommerce in 2016
- 4 Email Types To Convert Subscribers To Customers
- Planning Successful Mobile Apps: From Acquisition to Retention
- 7 Simple Steps to Reduce Shopping Cart Abandonment
- Digital First Marketers: Q&A with Suneet Bhatt, CMO of LiveIntent
- HSN is Crushing Retail with 3 Big Innovations
- The Future of Mobile Shopping [Infographic]
- The 3 Keys to Superior Customer Experiences According to Leaders at Bonobos, Jet, and Zola
- The 4 Drivers of Customer Retention
- 5 Tips to Better Identify Consumer Intent
- 4 Holiday Shopping Trends That Will Affect Your Business This Year
- Top 10 Viral Campaign Ideas for Ecommerce Retailers [Infographic]
- Customer Experience Trends for 2016
- 6 Holiday Marketing Tactics to Convert Cyber Weekend Browsers Into Buyers
- What is Customer Loyalty? Part 2: A Customer Loyalty Measurement Framework
- What is Customer Loyalty? [Part 1]
- How Customer-Centric Decisions Create the Optimal Holiday Shopping Experiences
- 5 Interesting Facts About Customer Loyalty Marketing
- Think “All Digital” Is The Future Of Retail? Here’s What You Probably Don’t Know
- 8 Steps to Knock the Socks Off Your Consumers This Holiday Season
- How Sephora Integrates Retail and Online Marketing
- Digital First Marketers: Q&A with Nathan Kangpan, Vice President at Kepler Group
- 7 Things We Can Learn From the Ecommerce Giants
- 3 Mobile Strategies for Handling the Holiday Rush
- 4 Steps to Winning Customers on Trust and Convenience This Holiday Season
- Fighting the Battle for Omnichannel Excellence with Crocs and Hudson’s Bay Company
- How Business Insider Nails Two Crucial Media Opportunities
- The Importance of Customer Retention (and 3 Ways to Improve Yours)
- The Amazing Mobile Strategies of Sephora, Walgreens and BMW
- Rethink 5 KPIs of Your Email Marketing Campaign
- Multi-Channel B2C Campaigns Realize a 24% Greater Return on Investment
- 4 Ways to Jumpstart Your Marketing Strategy
- These 3 Brands Will Inspire Your Real-Time Marketing Strategy
- Storytelling: A Brave New World Of Commerce
- 11 Tips for Creating the Perfect Call to Action
- 9 Steps to the Perfect Ecommerce Product Page
- Discounting 101: 3 Ways to Protect Your Brand’s Bottom Line
- Digital First Marketers: Q&A with Kathryn Wright, Director of Online Strategy at Discount Vouchers
- 5 Ways Retailers Can Convert Online Traffic To Brick And Mortar Retail Sales
- Why You Should Focus On Trust, Not Traffic
- Jet.com Takes Off Offering Lowest Prices On The Internet
- Influencer Marketing Done Well Converts Paid Media to Earned Media
- The 3 Biggest Barriers to Adopting Omnichannel
- Why Recommendations Are Not Predictions (And Why Marketers Need to Care)
- The Online Buyer’s Journey [Infographic]
- 17 Stats on the Current State of Customer Experience
- Why Instagram Is Important For Businesses
- Digital First Marketers: Q&A with Ben Jorgensen, Co-Founder – Strategy and Partnerships of Klick Push
- The Essential SEO Checklist For Your Ecommerce Site
- Discounting 101: Refining Your Discount Strategies Through Personalization
- 3 Answers About Personalization Every Retention-focused Marketer Needs
- How to Design Emails for Small Screens and Short Attention Spans
- Is Your Customer Experience Still a Bit Shaky? Use These 3 Essential Building Blocks
- The Power in GameStop’s Authentic Connection With Millennials
- The Biggest Blocker to Delivering Superior Customer Experiences
- Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
- Pinterest SEO: How I Outranked Established Brands On Pinterest
- Discounting 101: Acquiring New Customers
- Discounting 101: Consumer-Driven vs. Market-Driven Discounts
- 10 Marketing Essentials When Planning a New Site
- 3 Trends & 1 Massive Challenge Brands like TOMS, PacSun & BCBGMAXAZRIA are Tackling
- Discounting 101: Designing Tests to Uncover Hidden Patterns
- The 3 eMarketer Omnichannel Statistics EVERY Marketer Needs to Know
- Digital First Marketers: Q&A with Stewart Masters, CEO & Co-Founder of ClubKviar
- Discounting 101: Making it Work for You
- eMarketer Presents: Omnichannel Retail Webinar – The 7 Trends You Need to Know
- Beating the Beast: 4 Ways Innovative Retailers are Blazing a New Trail Around Amazon
- How Brands Can Make User-Generated Content Work For Them
- How to Really Convert the High-End Online Shopper
- The Reality Behind 5 of Marketing’s Biggest Buzzwords
- 6 Ways You Should Be Preparing For The Holiday Season Now
- Ready to Innovate Email? Time to Find the Perfect Technology Partner
- Why Google’s Mobilegeddon Isn’t the End of the World for Most Websites
- Retailers are Clamoring for a New Kind of Ideal Customer
- Real-Life Confessionals: 5 User Experience Mistakes We’ve All Made
- Your Invisible Audience: A Q&A with Social Media Expert Alexandra Samuel
- The Hidden Value Of Transactional Emails
- Innovative Approaches That Will Take Your Email Marketing to the Next Level
- How To Revamp Your Email Receipts To Boost Conversions
- Why You Need to Innovate Your Email Marketing Now
- Don’t Mourn the Desktop’s Demise Just Yet: Look at Conversion Rates
- Must Read: Debunking the 5 Myths of Personalization Parts 1 & 2
- Content Marketing ROI Starts With a Strong Business Case
- The Email Marketing Testing Paradox
- Finding the Sweet Spot for Content vs. Sales in Social Commerce
- Taking a Proactive Approach To Customer Retention
- The Future of Content-Driven Ecommerce
- Ecommerce in the Mobile Age: How Shoppers Want to Browse and Buy in 2015
- The Ever-Intersecting World of Mobile and Social (And 5 Ways to Leverage It)
- The Key Pillars of Social Media’s Value in Ecommerce
- 20 Ways to Optimize Your Unique Value Proposition and Lift Website Sales Today
- Social Media Influence on Purchasing Decisions
- How Brands Got In On Chinese New Year’s Digital Gifting Craze
- Watch Our EVP of Customer Success Talk “Closing the Conversion Gap”
- 2015 Predictions: Marketers Will Realize Cost Savings Through Holistic, Natively Built Platforms
- Two Major Roadblocks Inhibiting a Single Customer View
- 2015 Predictions: Industry Analysts Will Continue to Converge the Categorizations of CRM, Marketing Automation and Big Data Technologies
- 2015 Predictions: Marketers Will Realize “Journey Building” Is Just Rebranded Segmentation
- 2015 Predictions: The Path to Omnichannel Will Become Clear
- CMOs Pressed to Lead Customer Experience Efforts, But Their Progress Is Lacking
- Why the 360-Degree Customer View is Key to Purchase Conversion
- 3 Conversion Killers Stifling the Growth of Your Business
- 2015 Predictions: Recommendations and Predictions Will Be Seen as Different Opportunities
- Driving Conversion Begins with the Mobile Experience
- 2015 Predictions: More Dashboards Will Cease To Be the Answer to Marketers’ Challenges
- 2015 Predictions: Value to Marketers Will Come Via Consolidated Solutions
- The Data Divide: Moving Beyond Disconnected Ecommerce Marketing
- 2015 Predictions: The Promise Versus the Reality of Legacy Vendor Integrations Will Be Exposed
- Closing the Mobile Conversion Gap: What Every Marketer Needs to Know
- 2015 Predictions: Consumers Will Expect a Better Experience the Longer They Interact With Your Brand
- 2015 Predictions: Mass Customization Will Come to Marketing Tech
- 5 Steps for Comparing Your App Funnels: Organic vs. Marketing
- 2015 Predictions: The Future of Marketing Technology
- How Mobile Changes Your Holiday Email Marketing
- 5 Ways to Optimize the International Holiday Shopping Experience (Like a Local)
- How to Utilize Facebook to Win Ecommerce Marketing this Christmas
- 3 Ways to Make Your Newsletter Subscribers Feel Special
- 5 Ways To Convert Users After the Black Friday / Cyber Monday Rush
- Digital Media Consumption – Statistics and Trends
- Appealing to the Gift Giver and Receiver in Holiday Marketing Messages
- The Rise of Cyber Saturday – 2014 Holiday Season Predictions
- Holiday Benchmark Metrics that Matter: Average Order Value
- Holiday Benchmark Metrics that Matter: Click-to-Open Rate
- A Holiday Marketing Primer for Every Ecommerce Retailer
Media
Mobile
news
Personalization
Product & Customers
Retail
solutions
Technology
thoughts
Uncategorized
- Creating a Customer Value Exchange to Drive Better Personalization
- 3 First-Party Data Tactics to Make Your Emails Better
- What Makes Sephora Such an Outstanding Omnichannel Retailer?
- How The Vitamin Shoppe and TechStyle Fashion Group Prosper with Dynamic Personalization
- Why Is Personalization Important? Customers Demand It — No Matter How They Define It
- How Personalization Gives Savvy Retailers an Edge Over Amazon
- Retail Mobile Apps: The Good, the Bad, and the Opportunity
- What Makes Stellar Site Personalization? Look to Sephora, Best Buy and Adidas
- Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing
- How Do Mobile Devices Factor Into the Future of In-Store Personalization?
- How Sephora Gets Personalization Right
- Inside the Perfect Personalization of the Sephora App
- Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers
- TechStyle Fashion Group and General Assembly Win EIS Awards
- Personalization Trends in Retail Marketing: 6 Essentials for Marketers
- What Chairish and The Home Depot Tell Us About Personalization for Home Goods Retailers
- How Shoe Brands Like DSW, Adidas and ShoeDazzle Prosper with Personalization
- Dissecting the Dark Horses: The Retail Personalization Index’s Top 5 Upsets
- 2019 Retail Personalization Index
- Sephora Succeeds Again: Inside Sailthru’s Third Annual Retail Personalization Index
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Sephora
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Nordstrom
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: The Home Depot
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Best Buy
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: DSW
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Ulta
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Urban Outfitters
- Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Wayfair
- How JustFab Profits From AI-Powered Personalization
- Customer Service Emails: Why You Send Them and How to Improve Them
- Betting on Browse Abandonment: Why RevZilla’s RPM Increased by 30%
- 10 Tips for Making the Most of Your Integrated Marketing Campaigns
- Machine Learning for Fashion: A Look at MATCHESFASHION Metamorphosis
- Sailthru and TechStyle Fashion Group Win Digiday Technology Awards
- How to Elevate Your Holiday Emails With Dynamic Content and Real-Time Personalization
- How Interest-Based Triggered Messages Create Conversions for RevZilla
- Why In-App Messages Are the New Email
- How a Warm Welcome Helped RevZilla Boost Revenue by 39%
- AI for Enterprises: How to Capitalize on its Real Value
- Sailthru Wins MarTech Breakthrough Award for Marketing Automation
- 5 Steps for Implementing Artificial Intelligence In Your Organization
- Sailthru Hosts an Interactive Field Trip for Girls Who Code
- Sailthru Updates Overlays to Better Connect Your Customer Journey
- Beyond the Hype: How Marketers Can Capitalize on AI
- 3 Ways to Create Repeat Customers During the Holidays
- Prediction Manager Wins ‘Best Personalisation Tool’ at the UK Digital Growth Awards
- 5 Ways Post-Purchase Messaging Turns Shoppers Into Loyalists
- How Warby Parker, Under Armour and Bloom & Wild Bring Personalization to Mobile Apps
- Sailthru and CCPA: Our Commitment to Privacy
- 6 Tips for Using Email to Drive Store Traffic
- Sailthru’s 2019 Holiday Marketing Playbook
- How Luxury Brands Can Stay Ahead in the Age of Amazon
- Anatomy of an Excellent Email Marketing Lifecycle: Sephora
- Amazon and eBay Prove There’s No One-Size-Fits-All Mobile App Strategy
- Holiday Shopping Keeps Starting Earlier – So Must Holiday Marketing
- The Key to Personalized Marketing: Using A Connected Solution
- The Race to $1 Billion: How Startups Glossier, Casper, Rent the Runway, and Away Became Retail Unicorns
- Why Personalization Technology Can’t Be Bolted On
- Marketing Technology Dilemma: What Makes Personalization User-Centric
- How Media Brands Can Use Triggered Messages Effectively
- A Marketer’s Guide to Evaluating Personalization Technology
- A Marketer’s Guide to Evaluating Personalization Technology
- The Zeigarnik Effect and What Neuroscience Means to Email Marketers
- 4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience
- Sailthru Welcomes Vuture to the CM Group Family of Brands
- How to Use Emojis to Increase Push Notification Tap Through By 25%
- Sailthru Enhances Email Composer and Lifecycle Optimizer
- Optimize Your Open Rates with Sailthru’s Subject Line Scoring
- 6 Ways to Increase Revenue from Email By Upselling and Cross-Selling
- How JustFab Redesigned Customer Engagement with Personalization
- How AI Improves Personalization for Condé Nast and the NBA
- What Takes Email Marketing From Everyday to Exceptional?
- Inside the Impact of Artificial Intelligence on Everlane
- Sailthru’s Top Performing Emails from Q1 — And What Makes Them Shine
- What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation
- 6 Must-See Sessions at the Email Evolution Conference
- Increasing Revenue from Email: Work Those Loyalty Program Members
- How to Combine Algorithmic Personalization with Editorial Control
- Increasing Revenue from Email: Win Your Lapsed Customers Back Again
- To Know You Is to Sell You: Increasing Revenue from Email with Personalization
- Enhance Your Marketing Efforts with Artificial Intelligence
- 3 Reasons You Should Attend the ANA Email Evolution Conference
- How General Assembly Used Lifecycle Management to Improve Leads
- Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers
- What Does Artificial Intelligence Mean for the Multichannel Retailer?
- For JustFab, Email Starts – and Evolves – with Personalization
- How Washington Post, BuzzFeed and Business Insider Set Themselves Apart with Artificial Intelligence
- How Do Triggered Messages Factor Into Your Email Marketing?
- The Ultimate Guide to Triggered Messaging
- How Retailers Like Lowe’s, L’Oréal and Disney Use Artificial Intelligence In Innovative Ways
- 3 Takeaways from Harvard Business Review’s Age of Personalization Survey
- Walmart Is Doubling Down on Personalization — Both Online and In-Store
- Personalization on Super Bowl Sunday: Tailoring Ads During the Year’s Most-Watched Event
- 4 Questions with CM Group CEO Wellford Dillard
- Litmus Hopes to Improve the Industry with Its Fourth Annual State of Email Survey
- Why Using Email Engagement Suppressions Works for Inbox Placement
- How Ulta, Nike and Nordstrom Enhance Physical Stores with Digital Technology
- Sailthru Joins the CM Group Family of Brands
- Mobile Commerce and Emoji-Filled Subject Lines: Looking Back on the 2018 Holiday Season
- How Technology Enhances the Brick-and-Mortar Buying Experience
- Don’t Let Sears Fool You: Shoppers Still Value Brick-and-Mortar Stores
- Brick-and-Mortar Blindness
- How JustFab Pumped Up Email Revenue with Personalization
- 11 Excellent Holiday Emails from Sephora, American Eagle and Adidas
- How Sailthru’s Website Overlays Help Marketers Increase Customer Acquisition
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- The Price of Personalization Failures; Paywall Changes at The New York Times and Wired
- Rent the Runway and Spring Talk Key Strategies for Growth in 2018
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- How to Get the Most From Your Holiday Traffic with Personalization and Recommendations
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- Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce
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- 4 Ways Predictive Data Analytics Changes How Consumers Behave
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- 6 Email Deliverability Tips All Marketers Need to Know
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- Build Mobile Loyalty with App Onboarding Like Sephora, BP, Snap Kitchen and Boxed
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- Sailthru Shortlisted in Best Media Technology Partner Category at the AOP Digital Publishing Awards
- How to Turn Customer Satisfaction into Customer Loyalty
- The 7 Most Innovative Mobile Partners for Retailers and Publishers
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- It’s All New: Strategy from BuzzFeed; Products at Investor’s Business Daily; Behavior From Shoppers
- Out-Personalizing Amazon — How to Beat the Ecomm Giant at its Own Game
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- App Spotlight: Swish
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- How Customer Engagement Shapes Amazon’s Newest Bookstore, Pumps Up Starbucks’ Sales, and Increases Subscriptions at The Times
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- The Top 12 Mobile Agencies in Europe
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- Creating High Purr-formance Customer Loyalty with MedicAnimal: A Q&A with Alan Lawrenson
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- Are Digital Publishers Moving Away from Massive Scale in Favor of Engagement?
- Sailthru Named to Gartner 2017 Magic Quadrant for Multichannel Campaign Management
- Mobile-friendly or Mobile-first? Making Google’s New Indexing Algorithm Your Competitive Advantage
- Email Versus Social Media
- Pandora Strives to Personalize Audios Ads; McDonald’s Debuts Mobile Order and Pay
- The 7 Myths of Email Marketing
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- The Top 15 Email Marketing Myths You Need to Know
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- 9 Key 2017 Retail Trends (and How to Put Them Into Action) [Webinar]
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- Your Guide to eTail West 2017: The 7 Must See Sessions
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