We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
Power site conversion and customer acquisition.
Sailthru helps you create cohesive brand experiences across multiple channels, including web. Our award-winning approach to email personalization can also be applied to your website so that you can connect with your audience, no matter where they’re browsing.
We partner with the best.
Our personalized site Overlays help drive the acquisition and conversion that your brand needs. They leverage the single-view customer profile, giving you the power to build consistent lists and target who you want, when you want. Setup and deployment is simple and fast, requiring no development or design assistance with our design editor. Increase list growth, reduce bounce rate, and showcase coordinated promotions, product launches, subscription offers, and more. No need for an add-on solution with little control over your messaging — you’ll have full rein over how modals are styled, where they’re located, and who sees them.
Simple to Build and Deploy
Create and launch your Overlays quickly and without the need of development or design support. You can build customizable overlays designed to acquire new users, cross-promote to existing customers or even to promote announcements or special offers. These Overlays can be formatted as modals or bars and can be easily previewed before launching.
Target Your Audience
Control everything about your Overlays from where they’re posted, who receives them, to when they see them. We put the power of targeting at your fingertips so you can personalize your message to specific audience segments and prompt desired actions.
Connects to Your Key Data Asset
Because we offer single-view customer profiles, our Overlays integrate with your other marketing channels, enabling consistent communications across all of them. This helps you message customers or readers depending on their cross-channel behaviors, which is especially handy when acquiring new subscribers to your email lists.
Preview Overlays + Track Efficacy
With Sailthru, you can preview all of your Overlays before posting to your site so that you can make sure everything looks great. We also provide key reporting metrics so you can measure the views, click rates, and conversion rates.
Cohesive and Personalized Recommendations
Recommendations are critical for retail and media businesses alike. Sailthru’s web personalization harnesses the power of our algorithms and unified customer profiles to deliver recommendations based on all cross-channel customer data — including interests, behavioral and historical variables. We can also help you make item predictions at the SKU-level for individuals, personalize discounts and offers, and recommend relevant content to your audience.
Curate Page Experiences
Use our Site Personalization Manager to curate your homepage for visitors based on content that is relevant to them. We’ll help you make content predictions so that you can connect with visitors when they’re most likely to convert. You’ll always remain in full editorial control while making recommendations.
Checking out is the final phase of converting consumers. Personalize the website experience so that you make the most of a customer’s visit, whether that be by offering a discount that will entice them to complete their purchase, or by recommending additional items for them to add to their cart that match the customer’s interests. We also collect cart abandonment data for retargeting those shoppers with Overlays, email, or mobile messaging within Sailthru.
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AI and Machine Learning
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Data and Reporting
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