Technology

Scalable, flexible, and continuously innovating.

The technology powering Sailthru is built on the principles of scalability, innovation, and ease of implementation. Our reliable platform allows leading brands to concentrate on business growth instead of worrying about technical infrastructure.

  • We manage

    4,235,176,212

    unique user profiles — and counting.

  • We’ve sent

    532,229,524,166

    emails — that’s ~8.7 billion per month in 2020 so far.

  • We’ve tracked

    8,400,000,000

    pageviews for interest tracking and personalization in one month.

Accessibility, scalability, and stability.

Sailthru's platform technology allows marketers to manage their business rather than manage infrastructure.

  • Powerful email infrastructure.

    Powerful email infrastructure.

    Sailthru owns and maintains our email sending infrastructure with our in-house Deliverability and Operations teams, allowing us to monitor your messages until the moment we hand them off to receiving ISPs.

  • Industry best practices for channels.

    Industry best practices for channels.

    Sailthru’s onsite capabilities leverage a first-party cookie established during your implementation, while our email onboarding promises best-in-class sending through our rigorous standards with DMARC, SPF, and DKIM.

  • Independent client instance.

    Independent client instance.

    Multiple layers of security separate your customer and business data from all other Sailthru customer environments, both logically and virtually.

  • Sailthru scripting language.

    Sailthru scripting language.

    Our flexible, proprietary scripting language extends the power of personalization to help you meet complex use cases, while making it easier to take advantage of the marketing automations that help your team work smarter.

  • Mobile SDK.

    Mobile SDK.

    Our Android and iOS SDKs make email and push message attribution easy, with endpoints to continue populating user interests from the native app experience.

Why Sailthru

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Everyone says they have best-in-class customer service. What makes you so special?

Partnership is core to our business model. When onboarding to Sailthru, every customer is assigned a dedicated Customer Success Manager to help kickstart short-term and long-term success with the platform. These people are not extensions of the Sales team tasked with upselling you. Instead, they’re more extensions of your team, trained on industry business models and trends in order to provide customers with the best strategic guidance. We have an in-house Deliverability team to not only help Sailthru maintain one of the top sender reputations in the business, but also ensure your company hits the inbox. For your strategy, we conduct Strategic Business Reviews, benchmarking analysis, insights workshops and anything else you need. That’s just the short list.

Why is Sailthru a better choice for my company vs. legacy marketing clouds like Salesforce?

Sailthru enables advanced personalization within its core email platform, with out-of-the-box features designed to create real connections with your customers and subscribers. Legacy marketing clouds are not built with personalization as an integral part of their platform, and approximate personalization through acquisitions which need to be bolted on and often come with additional services fees. With many roadblocks requiring customer service requests and developmental resources for small changes and updates, legacy marketing clouds are often difficult to use as well. The Sailthru platform was designed for ease of use. You can personalize email campaigns with a single click or build automations yourself on day one, whether or not you know how to code. However, simplicity should not be mistaken for a lack of sophistication. Continuous innovation is at the heart of Sailthru, with new native tools and feature enhancements being released throughout the year, following deep dives into what our customers want in the core platform. In comparison, legacy marketing clouds often resort to flashy acquisition-based additions to their clouds, which tend to require additional services and license fees. Sailthru's obsession with customer success yields thoughtful and efficient implementations, high-touch strategic guidance and impactful program analysis to identify opportunities to push your business forward.

Why do I need personalization?

For one thing, your customers have come to expect personalization, whatever that means to them. Personalization isn’t a one-size-fits-all approach and as modern consumers are inundated with marketing messages and relevant, personalized communications are far more likely to catch their attention. Luckily, personalization is just as beneficial for you. The Boston Consulting Group predicted that companies fully invested in personalization will outsell their competitors by 30%. Every year, Sailthru audits, analyzes and quantifies the personalized marketing capabilities of 250 retailers, alongside a consumer sentiment survey. Year after year, we find that people prefer shopping with the brands — and engaging with the publishers —that offer the strongest personalized experiences.