Director, Consumer Marketing
ST100: UI Walkthrough
Sailthru enables you to seamlessly build and automate your lists, transactional, and campaign emails while providing robust analytics and reporting options.
Sailthru uses lists to maintain segments of your user base that you can track and message across all channels.
ST102: Audience Builder
With Sailthru’s Audience Builder, you can easily harness the wealth of data across user profiles using a wide range of customizable criteria in order to build lists or reports.
Templates house all of the code and content necessary for managing your marketing strategies and can be used for both for 1:1 triggered messages and mass-mail communications.
Campaigns are your mass mail messages, used for bulk messaging a segment of your users, such as with a special offer, a daily newsletter, and more.
Sailthru provides robust reporting on your audience, user activity, and more, allowing you to better understand your audience and the performance of your Sailthru-powered marketing strategies.
ST106: Lifecycle Optimizer
Lifecycle Optimizer automates individualized messaging to users across channels using insights and predictions from the Sailthru user profile to deliver timely, user-specific communications.
ST200: Retention Analytics
Retention Analytics is Sailthru’s business intelligence tool for robust campaign and user level reporting, allowing you to analyze large, diverse datasets without time-consuming data integration.
ST201: Content & Feeds
The Sailthru Content Library is your repository of articles and products, allowing you to create customizable data feeds to power your email, onsite, and mobile content for both static and personalized recommendations.
ST202: Sailthru Onsite
Sailthru Onsite uses the power of our user profile to personalize both content recommendations and overlays for a truly unique customer experience on your site.
ST203: Prediction Manager
Prediction Manager offers a series of user-level predictions of future behavior to tailor products and content to users based on their predicted values.
ST204: Sailthru Mobile
Sailthru Mobile is a marketing automation platform for engaging your mobile app audiences through highly targeted and personalized messaging.
Zephyr is Sailthru’s sophisticated templating logic, allowing you to personalize your messaging based on custom user data as well as Sailthru interest data.
ST300: Introduction to Deliverability
Email deliverability best practices are extremely important for getting your mail into your users’ inboxes. Join this session with our Deliverability team to hear about the latest policies, regulations, and practices.
ST301: Driving Email Metrics that Matter
Approximately 66% of marketers focus on open rate as the primary metric for email performance analysis, but the most material revenue gains lie deep beneath surface metrics like opens and clicks.
ST303: Driving Mobile Metrics that Matter
Mobile marketing is an extremely powerful way to message your users, and you should always be thinking about what makes for an effective push notification and you can take your mobile strategy beyond simple batch and blast.
Director, Consumer Marketing
Vice President of Strategy & Operations
Associate Director of Audience Development
Associate Director of Engagement
VP of Performance Marketing
Director, Retention Marketing
Head Of Digital Marketing
Senior Manager, Email Marketing & CRM
Senior Manager Marketing Operations, Consumer Subscriptions
Senior Manager, Audience Development
Senior Manager of Lifecycle Marketing