We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
Sailthru powers the world’s largest media enterprises.
Sailthru helps the world’s largest media companies deliver engaging, highly personalized content to their audiences across every owned media channel. Reach your audience members at the right time, in the right place, with the perfect content for them — media marketing solutions powered by first-party data.
Who Is Sailthru?
The leader in media and publishing campaign management.
Media and publishing has had no shortage of challenges, but few organizations have offered solutions to the industry. Sailthru is the partner of choice for Condé Nast, Business Insider, NewsUK, Morning Brew, and hundreds of multinational enterprises and fast-scaling media start-ups. Our approach to collecting and leveraging first-party data across email, web, mobile, and other channels is needed now more than ever.
Experts in Email, Pioneers in Personalization
Sailthru is where innovation meets scale. Many of our customers send more than 20 billion personalized emails per year and Sailthru was the first email service provider to collect onsite and mobile app data to personalize email. Imagine how far we’ve come — and how far we are ahead of other technologies. We’ll help you reach your full audience with a truly personal 1:1 touch — not masked segmentation like the other guys.
Marketing Across Every Channel
We’re built to support your marketing initiatives across email, mobile, web, and everywhere else. Our platform lets you personalize and curate content across channels to ensure you’re reaching your audience wherever they want to engage.
Easy to Use and Marketer-Friendly
What good is a powerful platform if you can’t use it without a team of developers? With Sailthru, you can get started with your work immediately — we’re talking about getting automations setup on day 1, advanced segmentation without having to write SQL, and access to advanced analytics without needing to bother your data science and BI teams.
Loved by Editors (Really)
Sailthru was built by former media and publishing CTOs who understood the importance of editorial voice and vision. Our goal from day one has been to augment editorial missions through technology; rather than to replace the power of the point of view. We make it easy for editors to curate when and where algorithms and automations are used — and the best results often come from a mix of our technology and human curation.
Best-in-Class Customer Success
Our Customer Success team isn’t here to upsell you. Our team comes from media and publishing, so we actually help customers achieve their business goals by aligning to their strategy, delivering bespoke recommendations and use cases, and helping to maximize their investment (and return on investment) in Sailthru.
Always Improving and Innovating
All of our customers have a voice at Sailthru. We not only listen to feedback, but we respond to it by incorporating your needs, wants, and desires into our product roadmap, service offerings, and more.
Leading media companies stick with Sailthru
12 years with Sailthru and countingRead Case Study
10 years with Sailthru and counting
6 years with Sailthru and counting
We Drive Value
What does Sailthru help your media company achieve?
Grow Your Subscribers
Increase list size and known audience base.
A 2020 Folio survey of media executives revealed that email is the channel that will be the focus for audience growth for the foreseeable future. Our site, mobile, and (of course) email products make growth possible.
Increase engagement and drive subscription conversions.
See how Refinery29 increased engaged readers by 86%.Read Story
Boost revenue from onsite advertising.
Advertising is the lifeblood of media. Sailthru can help increase reader engagement, leading to short- and long-term lifts in pageviews.
"If you’re looking for a powerful, easy to use ESP, look no further than Sailthru. The platform is the whole package with powerful 1:1 personalization, automation and predictive functionality, and cross-channel coordination."
Michael Frazier, Director of Ad Operations at Entrepreneur
Boost Email Revenue
Increase revenue from in-email advertising.
With Sailthru, you have access to deeper insights into readers’ explicit and implicit interests and behaviors. Send highly personalized emails to your audience members with tailored ads that drive revenue for both your business and your advertising partners.
Don’t lose your audiences.
Read more about how National Review reduced churn and increased open rates by 96% with Sailthru.Read Story
The Sailthru Difference
What sets us apart from the rest?
Power of AI
AI-powered technology to work smarter, not harder.
We work in realities, not visions. Our AI is built on practicality. Automation, personalization, and predictions at the customer level reduce manual efforts and help drive material lifts for your email and cross-channel marketing programs.
“Sailthru’s personalization and dynamic content capabilities have been a catalyst for advancing our email programs. We’ve been able to increase engagement by providing unmatched personalization to our readers while simultaneously making better use of our content libraries and significantly decreasing the manual efforts required to build and deploy email.”
Byron Alday, Senior Director of Marketing Operations
Blend AI + Editorial
Easily blend editorial-selected content with our dynamic personalization.
The foray into personalization isn’t all or nothing. Maintain full editorial control over content recommendations, and combine the power of your editorial experts with our technology to best make use of your content library.
Single Customer View, Single Platform
No more stitching together customer data points and platforms.
With Sailthru, your audience data and messaging delivery all seamlessly lives within a single platform. Consolidate your tech stack, cut costs, and save on resources while advancing your marketing strategies. No need to compromise on functionality with us.
Easy to Implement. Easy to Use.
Unlike many others, migrating to Sailthru isn’t a nightmare.
We never outsource implementation. Our in-house, full-time team will guide you through configuration and setup, data import, static email send, transactional email send, and personalized email send milestones. Once you’re up and running, marketers of all levels will love the flexibility, usability, and power of the platform.Learn About Customers
Regional User Groups
We host Regional User Groups where you can connect with the Sailthru community, learn from your peers, and so much more.User Groups
Get hands-on training sessions that will help your team advance your email program. We offer in-person and online instructor-led workshops that cater to all skill levels.Academy Days
Learn why we're the industry standard for Email marketing.
Create better connections and generate more conversions with our native SMS solution.
Learn how to future-proof your brand with zero and first-party data.
Let us help make your mobile initiatives matter.
AI and Machine Learning
Reduce your legwork and let the algorithms personalize your marketing.
See how you can apply personalized marketing experiences onsite.
Learn how you can reach your consumers at the perfect time, with the perfect content.
Data and Reporting
See how we provide actionable data through key marketing insights.
See why Sailthru leads the way in cross-channel retail marketing.
Sailthru powers the world's largest media brands. Here's how.
Take a look at how we integrate with other key players.
Find out why our customer support is unmatched.