Media
Helping the world’s largest media companies deliver engaging, highly personalized content to their audiences across every owned media channel. Reach your audience members at the right time, in the right place, with the perfect content for them — media marketing solutions powered by data.
Who Is Sailthru by Marigold?
Media and publishing has had no shortage of challenges, but few organizations have offered solutions to the industry. Sailthru by Marigold is the partner of choice for Condé Nast, NewsUK, Morning Brew, and hundreds of multinational enterprises and fast-scaling media start-ups. Our approach to collecting and leveraging zero- and first-party data across email, web, mobile, and other channels is needed now more than ever.
We’re built to support your marketing initiatives across email, mobile, web, and everywhere else. Our platform lets you personalize and curate content across channels to ensure you’re reaching your audience wherever they want to engage.
We Drive Value
Grow Your Subscribers
A 2020 Folio survey of media executives revealed that email is the channel that will be the focus for audience growth for the foreseeable future. Our site, mobile, and (of course) email products make growth possible.
Boost Email Revenue
With Sailthru by Marigold, you have access to deeper insights into readers’ explicit and implicit interests and behaviors. Send highly personalized emails to your audience members with tailored ads that drive revenue for both your business and your advertising partners.
Decrease Churn
Read more about how National Review reduced churn and increased open rates by 96% with Sailthru by Marigold.
Read Story
“Sailthru has blown us away with its powerful email products and dedication to customer success.”
JENNY ROTHENBERGER,
DIRECTOR OF GROWTH
The Sailthru by Marigold Difference
Power of AI
We work in realities, not visions. Our AI is built on practicality. Automation, personalization, and predictions at the customer level reduce manual efforts and help drive material lifts for your email and cross-channel marketing programs.
“Sailthru’s personalization and dynamic content capabilities have been a catalyst for advancing our email programs. We’ve been able to increase engagement by providing unmatched personalization to our readers while simultaneously making better use of our content libraries and significantly decreasing the manual efforts required to build and deploy email.”
Byron Alday, Senior Director of Marketing Operations
Blend AI + Editorial
The foray into personalization isn’t all or nothing. Maintain full editorial control over content recommendations, and combine the power of your editorial experts with our technology to best make use of your content library.
Single Customer View, Single Platform
With Sailthru by Marigold, your audience data and messaging delivery all seamlessly lives within a single platform. Consolidate your tech stack, cut costs, and save on resources while advancing your marketing strategies. No need to compromise on functionality with us.
Easy to Implement. Easy to Use.
We never outsource implementation. Our in-house, full-time team will guide you through configuration and setup, data import, static email send, transactional email send, and personalized email send milestones. Once you’re up and running, marketers of all levels will love the flexibility, usability, and power of the platform.
Learn About Customers
"When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits all the different points that we needed for our use cases, which was key in our decision."
SABRINA DAYANANI,
HEAD OF CRM COMMUNICATIONS
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