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Customer Lifecycle Optimization Is an Opportunity for Almost Every Brand — Here’s How to Get Started

Customer lifecycle optimization sounds fancy. It’s not. It centers on a concept every marketer is already familiar with: reaching the right customer with the right message at the right time. Our recently-released Personalization Index, which ranks the personalization efforts of 100 well-known retail brands, found that across brands, lifecycle optimization remains a huge untapped opportunity. […]

How to Use Emojis to Increase Push Notification Tap Through By 25%

Think marketers are full of crap? Well, the best mobile marketers are definitively full of 💩  — and they are reaping the rewards because push notifications with emojis get an average of 25% greater direct tap throughs than mobile messages without a thumbs up, high five, dollar sign, or any other emoji you can think […]

Rent the Runway and Spring Talk Key Strategies for Growth in 2018

Two heads of growth are better than one. At least that’s our thinking after Kevin Kwon, head of growth at Spring, and Will Flaherty, head of growth at Rent the Runway, joined Hilary Milnes from Glossy for a fireside chat to discuss their successes in 2017 and plans for 2018. The topics are familiar: customer […]

Target Leads Omnichannel Holidays in Online Growth, Digital Media Brands Open Pop-Ups, and The Wall Street Journal Personalizes Its Mobile App

The holiday season is swirling with omnichannel and online retail news. Target’s ecommerce efforts paid off over the so-called Cyber 5, which begins Thanksgiving Day and ends Cyber Monday. Digital media properties, including Clique, PopSugar and Domino, are bringing their lifestyle brands to brick-and-mortar for the month of December. This week we’ll look into these […]

8 Tips for Making the Most of Every Holiday with Mobile: Key Learnings from Cyber Week

Don’t forget to download Raizlabs + Sailthru’s Ultimate Guide to Mobile App Messaging and Engagement for comprehensive strategies and tactics to fuel engagement with your mobile messaging. Mobile conversion has officially crossed the chasm. With reports showing that mobile purchases drove 37% of sales on Black Friday and 40% of sales on Cyber Monday, mobile […]

How Birchbox Boosted In-app Sales By More Than 211%

Digital retailer Birchbox has taken on a unique challenge: to make beauty shopping easy and fun for women who aren’t passionate about beauty. To reach these underserved consumers and change their experience in the category, Birchbox relies on a marketing strategy that makes beauty relatable and approachable — putting beauty in the context of their lives, versus […]

New Data Shows the Reach, Power, and Influence of Digital Retail and Media

A spate of newly available data offers unique insights into just how readily consumers have adopted and adjusted to online shopping and digital media. Consumer behavior isn’t just shifting; it’s already shifted. Now another wave of change is building on this shift, bringing us more shopping via apps, changed buying patterns for consumables, and a […]
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