Learning, insights and inspiration

Product & Customers

morning brew graphic

What an Authentic Voice Means for Morning Brew’s Success

Morning Brew was born at the University of Michigan, the two cofounders’ passion project to make business news more engaging. Originally called Market Corner,...

By Elizabeth Trombino

Retail

ANINE BING and rue21 holiday sales

How ANINE BING and rue21 Are Preparing for a Holiday Season Unlike Any Other

The events of this year have all but guaranteed we’ll see a holiday season unlike any other. Consumer behaviors are changing rapidly. Due to...

By Julie Miller

Product & Customers

brilliant-earth-email-conversions

How Brilliant Earth Sees Brilliant Results With Sailthru

When evaluating a new email services provider, there are many things to consider: send speed, analytics and the level of customer support, just to...

By Elizabeth Trombino

Email

6 Proactive Triggered Messages and Why We Love Them

Behavior-based triggered messages are (or should be) a cornerstone of every email marketer’s strategy. Personalized marketing has been statistically proven to outperform generic batch-and-blast...

By Mike O'Brien

Product & Customers

Take the Guesswork out of Customer Acquisition With A/B Testing for Overlays

Marketers understand the value of A/B testing. We’ve spent our entire careers testing subject lines, messaging, design elements, calls-to-action and more in emails. Determining what...

By Miles Price

Retail

Retail pivots

4 Retail Pivots: How Brands Are Marketing With Limited Resources

In just a few short months, the coronavirus pandemic and stay-at-home orders have, perhaps forever, changed the definition of “business as usual.” As the...

By Morgan Moschetta

Personalization

Liveclicker - Advanced personalization

Liveclicker: How Advanced Personalization Elevates Email

Every day, we send and receive more than 293 billion emails. Most of them are generic batch-and-blast messages we delete without even opening. Nothing...

By Mike O'Brien

Email

Tiffany & Co

The Sailthru Marketing Team’s Email of the Month: Tiffany & Co.

What makes a great email a great email? It should be crisp and beautiful, user-friendly and relevant. As a bonus, such as the case...

By Mike O'Brien

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