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Friday is Now the Best Send Day for Emails

Since Ray Tomlinson sent the first email forty years ago, email has become a dominant communications channel. Today, it’s one of the best ways...

By Brittany King

Personalization

cross-channel marketing personalization

What Is Deep Personalization?

Gone are the days of people finding personalization intrusive and creepy. Today’s consumers appreciate — and even expect — personalization. Of more than 2,000...

By Jason Grunberg

Personalization

Why personalization is crucial for pet retailers

Why Personalization Is Exceptionally Important for Pet Retailers

While the pandemic has made it necessary for many businesses to scale back, pet retailers are actually seeing a surge of interest from those...

By Kristine Lowery

Retail

The 4 BOPIS and Curbside Pickup Personas You Need to Know

Retailers have traditionally relied on the RFM model, segmenting customers by the recency, frequency and monetary values of their purchases. Sometimes they also bucket...

By Mike O'Brien

Media

Email for publishers personalization

How Personalization Can Enhance Email for Publishers

Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...

By Mike O'Brien

Retail

Target curbside pickup

Deep Dive Into Target’s Curbside Pickup Experience

This summer, Sailthru and Liveclicker surveyed 5,000 consumers about their behaviors and preferences, and learned that 31% have bought online, picked up in-store (BOPIS)...

By Mike O'Brien

Retail

Personalization in BOPIS and curbside pickup

3 Ways Personalization Can Boost BOPIS and Curbside Pickup Communications

Perfecting the messaging for customers who take advantage of curbside pickup or buy online, pick up in-store (BOPIS) is a must for any retailer....

By Mike O'Brien

Retail

How Walmart, Target and Nordstrom stores look different this holiday season

How Nordstrom, Target and Walmart Are Changing Up Their In-Store Experience This Holiday Season

The 2020 holiday season is, of course, shaping up to be very different than any on record. Instead of mobbed department stores, mall Santas,...

By Mike O'Brien

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