You know what makes a good marketing email: It’s crisp, beautiful, user friendly, and relevant. But this can be difficult to pull off, if you’re a marketer without creative team resources. Or the time and budget to invest in constant email redesigns. That’s why we’ve launched Email Composer, our new email editor. Why Sailthru’s Email […]

On your site, to display an offer just to valuable customers, you need to know who has purchased the most. To target new prospects on Facebook or Google who resemble the loyal ones, you’ll need to sync an evolving high-value-customer list with these ad networks. Once a new user browses without buying, how do you […]

In 2018, 53% of online traffic is driven by mobile devices. That means brands’ mobile experiences have to be in tip-top shape. One popular way to do that is with an excellent mobile app. A few months ago, we researched the strategies and, where applicable, the apps themselves, of 100 retailers. eBay, which came in seventh […]

Attracting, engaging and retaining subscribers for both paid services and marketing emails is critical to media and retail business success. To that end, Spotify and The New York Times are both focused on subscription growth. Similarly, Macy’s aimed to re-engage lapsed subscribers with an email campaign. Spotify’s New Free Mobile App Features Feed Personalization Until recently, […]

mindbodygreen is a lifestyle media brand devoted to helping its site visitors live happier, healthier lives. Of course, everyone wrestles with their own unique obstacles to a better lifestyle. So mindbodygreen began personalizing its email communications to reflect each person’s interests. Rather than sending emails to a segment of customers, mindbodygreen tailors messages to be […]

Great mobile messaging strategies don’t just appear out of thin air. They’re the result of hard work, yes. But they also require some deep reflection about what differentiates your brand and your customers. A great mobile messaging strategy is a powerful thing. Without one, no app stands a chance of fulfilling its potential as a tool […]

Mobile apps fail for a huge variety of reasons. But every successful app has something in common: A great mobile messaging strategy. Most apps sit on customers’ phones unused, for the very frustrating reason that apps don’t open and launch themselves. An effective mobile messaging strategy reminds customers to open apps when they’re most likely […]

For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays […]

There is perhaps no group of companies more keenly aware of the value of repeat customers than digital media enterprises. Of course, in the case of media companies, repeat customers are often expressed as repeat visits, since visits drive pageviews and pageviews drive advertising dollars. But each page view is worth pennies. Therefore, it’s crucial […]

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics. Doing more with less is the pressure faced by marketing leaders day in and day out, but this […]