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9 Key Mobile Marketing Stats to Know Before Finalizing Your 2018 Mobile Strategy

The sea change for mobile is here. Throughout the last several years everyone was talking about the importance of mobile, but the conversion rates — or perhaps lack of attribution — tricked some marketers into undervaluing the channel. Today, it’s a much different landscape when it comes to mobile revenue. For the ‘17 holiday shopping […]

Rent the Runway and Spring Talk Key Strategies for Growth in 2018

Two heads of growth are better than one. At least that’s our thinking after Kevin Kwon, head of growth at Spring, and Will Flaherty, head of growth at Rent the Runway, joined Hilary Milnes from Glossy for a fireside chat to discuss their successes in 2017 and plans for 2018. The topics are familiar: customer […]

7 Tactics to Convert First-Time Holiday Buyers into Repeat Purchasers

Every marketer knows that the holiday season is hugely important. But while the short-term implications of holiday traffic are well-understood, sometimes the long-term potential is less appreciated.   A recent Sailthru survey found that 24 percent of marketers expect the holidays to be responsible for more than 40 percent of their annual revenue. That revenue […]

How Retailers are Using Mobile Apps: the Good, the Bad, and the Opportunity

There’s no doubt that mobile shoppers are increasingly important to retailers. Mobile commerce will grow 58 percent this holiday season compared to last year, according to a recent prediction from eMarketer. The eMarketer team also forecasts that more than 16 percent of this year’s increase in overall holiday ecommerce sales will be driven by growth […]
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