Learning, insights and inspiration

Business

Why Decision Velocity is Essential to Digital Media Personalization

Twenty years ago, most people woke up to find a newspaper in their mailbox or on their driveway. And this daily publication was the...

4 Emails We Love (Almost) as Much as Mom

If we’ve learned anything over the course of 2020, it’s that you can’t take family for granted. Making Mother’s Day an even more important...

Business

Why Diversity, Inclusion, and Equity is a Key Differentiator for Your Marketing Strategy

This article is part of a larger series that focuses on diversity and equity in marketing. As a company, we are committed to identifying...

Media

5 Personalization Tricks to Keep Your Subscribers Engaged

The media landscape has never been more competitive. And while email is sometimes thought of as the uncool cousin in marketing compared to trendier...

Data & AI

The Power of First-Party Data and Personalization

Personalization means something different to every media group. But no matter how you slice it, success starts with one key element: first-party data. Used...

news

Sailthru Quarterly Product Updates (and a Sneak Peek at What’s Next)

2021 is already off to an exciting start for our Product and Engineering teams here at Sailthru. We’ve been busy building and launching new...

Culture

Diversity in Recruitment

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse...

Media

As Virtual Events Bring Viable Revenue, Keep Your Subscribers in the Loop

In the last year, pivoting to digital was a means for survival. As in-person events were called off, virtual events rose in popularity. Today,...

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