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NY Times Engages Olympics Fans with Personalized Pushes; Yoox Attributes 50% of Sales to Mobile App; Retailers Prioritize Omnichannel Experiences

During this Winter Olympics, The New York Times’ app users can engage directly with sports editor Sam Manchester and get personalized updates on their favorite events. This week, we’ll also look at how Yoox’s newly-personalized app brings in 50% of its sales and more retailers exploring bringing personalization into physical stores. NY Times App Users […]

Keep.com, Need Supply and RevZilla Share 6 Strategies for Success

The holiday season is over in theory, but is it ever really over? Though Black Friday isn’t for another nine months, the most wonderful time of the year is also the most lucrative. This means that retailers must start thinking far in advance, especially since the Internet enables people to shop anytime, anyplace. Since the […]

How DC Thomson Increased Pageviews Per Session by 20%

Most legacy publishers struggle with digital transformation and DC Thomson, founded in 1905, has diversified more than most of its competitors. But with more than a dozen newspapers and magazines (and ecommerce businesses) DC Thomson wasn’t completely confident it was delivering the most relevant content to each visitor.  DC Thomson has been busy trying to build […]

Why Neiman Marcus Considers Personalization to Be the New Loyalty

How well does personalization work? Well enough to replace loyalty programs, according to Neiman Marcus’ vice president of customer insight and analytics. In addition to how personalization drives the “virtuous cycle” of loyalty, this week, we’ll also explore the diversity of channels. The proliferation of channels for customer engagement continues to transform opportunities for retailers […]

How to Combine Algorithmic Personalization with Editorial Control

As a solutions consultant and architect, I talk to marketers on a daily basis. Every marketer says they want personalization. But I have found there are often major blockers to actually implementing personalization for many of them. Retailers are beholden to their buyers, while publishers must defer to what their editors have earmarked as the […]

Clothing and Convenience: Why Consumers Increasingly Look to Amazon for Apparel

During Q3 of last year, Amazon made $43.7 billion in revenue, selling seemingly every product under the sun: consumer packaged goods (CPG) and baby products, books, an afro wig for your dog. The August Whole Foods acquisition beefs up the company’s grocery offering. It seems like clothes are just about the only thing people aren’t buying […]

Algorithm Updates and Focused Newsletters: How Digital Media Companies Are Evolving

2018 is barely underway, but a lot has already happened in the publishing world. Hearst’s president predicted that advertising will cease to be a revenue source for digital media. Quartz found success with a new kind of digital newsletter. Oh, and Facebook announced a new algorithm change and received a challenging rebuttal from Rupert Murdoch. What a way to […]
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