A Marketer's Guide to Evaluating Personalization Technology

Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.

6 Ways to Optimize Your Signup Page and Preference Center for Maximum Engagement

Steve Giordano

Most popular

From Email Metrics to Site Personalization: A Complete Guide to Sailthru’s Upcoming Webinars Why In-App Notifications Are the New Email 4 Key Strategies for Out-Personalizing Amazon

A Marketer’s Guide to Evaluating Personalization Technology

Jason Grunberg

The Zeigarnik Effect and What Neuroscience Means to Email Marketers

Mike O'Brien

4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience

Mike O'Brien

Sailthru Welcomes Vuture to the CM Group Family of Brands

Jason Grunberg

Coming Soon: The 2019 Retail Personalization Index

The retail/ecommerce industry's most comprehensive customer experience and personalization research is coming back this fall. Find out what made last year's leaders stand out from the pack, and get inspiration for how to evolve your personalization efforts.

  • 1. Sephora
  • 2. The Body Shop
  • 3. Urban Outfitters
  • 3. Walmart
  • 5. eBay
  • 6. American Eagle
  • 6. Net-a-Porter
  • 8. JustFab
  • 8. Nordstrom
  • 10. Adidas
  • 10. ShoeDazzle
  • 12. Frank And Oak
  • 12. Nike

Increasing Revenue from Email:

The Definitive Strategy Guide for Fashion, Apparel and Specialty Retail Brands

Download Now