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Media

Turning an Idea Into a Purposeful Mission

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse...

By Sailthru

Product & Customers

Vogue Morning Brew Refinery29 Burton Tory Burch MATCHESFASHION -- Top Performing Emails

Sailthru’s Top Performing Retail Emails: Tory Burch, Burton, MATCHESFASHION

With brick-and-mortar stores closed earlier this year, it was naturally for retailers to rely more on email marketing. But as retailers have sent more...

By Mike O'Brien

Product & Customers

Real Results From a Warm Welcome: Q&A with PetFlow’s Tess Mellinger and Rachel Endicott

This Q&A with Tess Mellinger and Rachel Endicott from PetFlow is part of a series highlighting the amazing people behind the retail and media...

By Elizabeth Trombino

Email

preference center

6 Ways to Optimize Your Signup Page and Preference Center for Maximum Engagement

Do you want a healthy list, full of subscribers who open your emails and stay engaged? Of course you do. That’s why it’s imperative...

By Mike O'Brien

Product & Customers

Vogue Morning Brew Refinery29 Burton Tory Burch MATCHESFASHION -- Top Performing Emails

Sailthru’s Top Performing Media Emails: Vogue, Morning Brew and Refinery29

As media brands have upped their send volume throughout the pandemic, readers have engaged more. During Q1 of last year, Sailthru’s media customers experienced...

By Mike O'Brien

Email

rue21 email - Halloween

The Sailthru Marketing Team’s Email of the Month: rue21

Following a walk down memory lane with Tiffany & Co. and an election campaign from REVOLVE, the October edition of our Email of the Month...

By Brittany King

Product & Customers

Selligent joins CM Group family of brands

Selligent Joins CM Group Family of Brands

When Sailthru was acquired nearly two years ago by CM Group, we knew that our future would be bright. Since that announcement, we have...

By Sailthru

Retail

Halloween

From Valentine’s Day to Halloween: Year-Round Holiday Marketing

Halloween is now part of “the holidays,” falling in between Prime Day and Cyber Weekend. Because nothing about this year is “as usual,” celebrations...

By Mike O'Brien

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