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Data & AI

Where Do I Start With Generative AI?

Over the last six to eight months, generative AI has evolved from a sci-fi movie plotline into a technology that is disrupting entire industries....


A Step-by-Step Guide to the RFP Process

Putting together a request for proposal (RFP) for a new email marketing platform can be arduous. It’s a time-consuming process and usually involves many...


5 Baby Boomer Stats Marketers Need to Know

Contrary to the well-worn stereotype, Baby Boomers are ultra tech-savvy. This generation spends two additional hours online per day when compared to their Gen...


5 Gen X Stats Marketers Need to Know

Gen X does not like to be ignored. Described as both self-reliant and slackers, Gen X is the smallest generation when compared to Baby...


5 Rules for A/B Testing

The ease of A/B testing makes it one of the most time-tested tools for digital marketers. Marigold Engage by Sailthru by Marigold has always...


Accessible Email Design Is For Everyone

Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and...


5 Millennial Stats Marketers Need to Know

Millennials have come of age in a time of unprecedented technological growth and economic unrest. Their lifestyle is vastly different than their parents. Now...


5 Gen Z Stats Marketers Need to Know

The influence of Generation Z is on the rise. Estimated to account for as much as 26% of the world’s population, Gen Zers care...

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