Learning, insights and inspiration


Sailthru SMS

Sailthru Launches SMS as Part of Major Investment in Cross-Channel Innovation

Sailthru announced today the launch of its proprietary Short Message Service (SMS) product to help marketers drive increased engagement and conversions. Why Add SMS? ...

Data & AI

Coresight research report

Sailthru + Coresight Research Report Finds 80% of Consumers are Willing to Share Data in Exchange for More Value, Better Experience

New Sailthru + Coresight research report reveals retailers and consumers agree that personalization matters, but few retail marketers actually excel. Sailthru, a CM Group...

Data & AI

The Atlantic

Future-Proof Your Media Brand: A Conversation with The Atlantic

Recently, Sailthru’s Allison Mezzafonte hosted a webinar with Stephanie Liu, a leading analyst at Forrester Research, and Rebecca Quarls, Associate Director of Engagement at...



What Retailers’ Approach to Personalization Can Teach Publishers

This byline was originally posted on DigitalContentNext.org Retail brands with a data-driven approach to commerce have captured consumers through the pandemic. They’ve done so...


2022 Retail Personalization Index

DTC and Brick and Mortar Brands Use Value-Driven Personalization to Score Big in Sailthru’s 5th Annual Retail Personalization Index

Thrive Market and Sephora Tie for Top Spot: Thrive Market Wins with an Insights-Driven Approach to Email and Mobile, While Sephora Excels with a...

Data & AI


Swaying Media Audiences with Hyper-Personalized Triggers

This byline was originally posted on MarketingDive.com Remember when hyper-personalization was a nice-to-have rarity? We don’t live in that world anymore. “Made-for-me” experiences have...

Data & AI

hyper-personalized communications

From Roadblocks to Revenue: How 3 Retailers Countered Common Conversion Pitfalls

This byline was originally posted on RetailDive.com Monica Deretich has lost count of retailer transformations she’s witnessed in the last two years. As a...

Data & AI

Gen Z shoppers

Four Ways That Gen Z is Changing Shopping Forever

This byline was originally posted on Newsweek.com Gen Z shoppers are radically changing the retail world. Notice more “buy now, pay later” services offered...

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