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Data & AI

How Interactive Experiences Can Upgrade Your Data Collection Strategy

With the sun setting on third party cookies, businesses are recognizing the need to revamp their data acquisition strategies. Customer relationships need to be...


new cross-channel capabilities

Sailthru Releases New Cross-Channel Capabilities

Marketers Can Increase Revenue from Long-Term Customer Relationships Through New Cross-Channel Capabilities Like Expanded Orchestration, Enhanced Automation and Time-Saving Workflows Sailthru, a CM Group...

Data & AI

five years of personalization

Five Years of Personalization and Consumers Still Want More

This byline was originally posted on MarTechSeries.com When the first Retail Personalization Index was published in 2017, personalization was still a somewhat nascent strategy....

Product & Customers

Sailthru's upcoming events

From Analytics to Platform Enhancements: A Complete Guide to Sailthru’s Upcoming Events

TrustRadius named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our...


customer value exchange

Creating a Customer Value Exchange to Drive Better Personalization

This byline was originally posted on Forbes.com Some of the polish on retailers’ personalization strategies is starting to fade. While many retailers were focused...


Sailthru SMS

Sailthru Launches SMS as Part of Major Investment in Cross-Channel Innovation

Sailthru announced today the launch of its proprietary Short Message Service (SMS) product to help marketers drive increased engagement and conversions. Why Add SMS? ...

Data & AI

Coresight research report

Sailthru + Coresight Research Report Finds 80% of Consumers are Willing to Share Data in Exchange for More Value, Better Experience

New Sailthru + Coresight research report reveals retailers and consumers agree that personalization matters, but few retail marketers actually excel. Sailthru, a CM Group...

Data & AI

The Atlantic

Future-Proof Your Media Brand: A Conversation with The Atlantic

Recently, Sailthru’s Allison Mezzafonte hosted a webinar with Stephanie Liu, a leading analyst at Forrester Research, and Rebecca Quarls, Associate Director of Engagement at...

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