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Grow Your Holiday Sales With SMS Marketing: Four Tips To Build Your List Now

Grow Your Holiday Sales With SMS Marketing: Four Tips To Build Your List Now SMS marketing has fast become a main contender when prioritizing...


Signals 2022: A Virtual Conference on Relationship Marketing

Establishing an emotional connection between your brand and your customers is the height of marketing success. But achieving it is complex. Signals 2022 is...


What Can A Martech Upgrade Do For Your Brand?

Four criteria to evaluate your marketing technology’s strengths and vulnerabilities. Growing a business can be similar to remodeling an old home. A total renovation...

Data & AI

How Interactive Experiences Can Upgrade Your Data Collection Strategy

With the sun setting on third party cookies, businesses are recognizing the need to revamp their data acquisition strategies. Customer relationships need to be...


new cross-channel capabilities

Sailthru Releases New Cross-Channel Capabilities

Marketers Can Increase Revenue from Long-Term Customer Relationships Through New Cross-Channel Capabilities Like Expanded Orchestration, Enhanced Automation and Time-Saving Workflows Sailthru, a CM Group...

Data & AI

five years of personalization

Five Years of Personalization and Consumers Still Want More

This byline was originally posted on MarTechSeries.com When the first Retail Personalization Index was published in 2017, personalization was still a somewhat nascent strategy....

Product & Customers

Sailthru's upcoming events

From Analytics to Platform Enhancements: A Complete Guide to Sailthru’s Upcoming Events

TrustRadius named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our...


customer value exchange

Creating a Customer Value Exchange to Drive Better Personalization

This byline was originally posted on Forbes.com Some of the polish on retailers’ personalization strategies is starting to fade. While many retailers were focused...

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