Amazon and eBay Prove There’s No One-Size-Fits-All Mobile App Strategy

In 2018, 53% of online traffic is driven by mobile devices. That means brands’ mobile experiences have to be in tip-top shape. One popular way to do that is with an excellent mobile app. A few months ago, we researched the strategies and, where applicable, the apps themselves, of 100 retailers. eBay, which came in seventh […]

Personalization Fuels Subscription Growth for Spotify and Macy’s

Attracting, engaging and retaining subscribers for both paid services and marketing emails is critical to media and retail business success. To that end, Spotify and The New York Times are both focused on subscription growth. Similarly, Macy’s aimed to re-engage lapsed subscribers with an email campaign. Spotify’s New Free Mobile App Features Feed Personalization Until recently, […]

How Personalization Won mindbodygreen a 77% Lift in Pageviews

mindbodygreen is a lifestyle media brand devoted to helping its site visitors live happier, healthier lives. Of course, everyone wrestles with their own unique obstacles to a better lifestyle. So mindbodygreen began personalizing its email communications to reflect each person’s interests. Rather than sending emails to a segment of customers, mindbodygreen tailors messages to be […]

7 Advanced Tactics To Amp Up Your Mobile Messaging

Great mobile messaging strategies don’t just appear out of thin air. They’re the result of hard work, yes. But they also require some deep reflection about what differentiates your brand and your customers. A great mobile messaging strategy is a powerful thing. Without one, no app stands a chance of fulfilling its potential as a tool […]

Mobile Messaging 101: The Building Blocks of a Great Strategy

Mobile apps fail for a huge variety of reasons. But every successful app has something in common: A great mobile messaging strategy. Most apps sit on customers’ phones unused, for the very frustrating reason that apps don’t open and launch themselves. An effective mobile messaging strategy reminds customers to open apps when they’re most likely […]

3 Reasons Media Executives Say Visitors Don’t Become Loyal Readers

There is perhaps no group of companies more keenly aware of the value of repeat customers than digital media enterprises. Of course, in the case of media companies, repeat customers are often expressed as repeat visits, since visits drive pageviews and pageviews drive advertising dollars. But each page view is worth pennies. Therefore, it’s crucial […]

Sailthru Named to the Gartner Magic Quadrant for Multichannel Marketing Hubs

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics. Doing more with less is the pressure faced by marketing leaders day in and day out, but this […]

Measuring Personalization: Moving Beyond Campaign-Centric Metrics

  In an era of Ubers and Instacarts, we are accustomed to getting what we need on demand. While this has brought great benefits to our personal lives, this mindset can be counterproductive in business management. Currently, every technology offers a dashboard purporting “invaluable insights,” but all too often these are simply visualizations of convenient, […]

3 Reasons Your Marketing Messages Could Contribute to Your Churn Rate

Any good digital marketer is careful not to send customers too many messages. But what about messages that could irritate customers? Is it possible for just one message to resonate so poorly that it contributes to your churn rate? In a survey to 1,000 customers about brand loyalty, we asked a question that we haven’t […]
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