It’s 2018. Nobody needs to go to a physical store anymore to purchase staples like eggs and toilet paper. There’s even less of an incentive to go out and buy, say, a Coach bag, which Srinivasan Rajamanickam, the brand’s Senior Director of Technology, Strategy & Architecture, is the first to admit nobody needs in the […]

Over the past few weeks, we’ve done a deep dive on mobile messaging, covering both beginner and more advanced strategies, why mobile sits at the crossroads of commerce, and the similarities between in-app notifications and email. A good mobile messaging strategy certainly inspires everything from tap-throughs to purchases. However, lots of activity doesn’t necessarily mean your […]

The key to monetizing an audience is retaining an audience. Or, to put another way, a loyal audience is a profitable audience. Bottom line: Once you get a subscriber, whether for an email newsletter or publication access, you don’t want her to churn away. But according to Email Monks, the average lists decays by 25% […]

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. The location is the height of urbanity, sandwiched in between the interstate and Amazon’s sprawling headquarters, with the Seattle skyline’s most famous landmark visible from the corner. And yet, REI still manages to get customers in an outdoor state […]

Digital media readers that come back again and again bring with them a big financial boon. Because frequent visitors are more likely to register or subscribe and be more loyal, that leads to more pageviews and more revenue. One of the most powerful strategies for driving repeat visits is personalization, which shouldn’t be confused with […]

First impressions are everything and every digital publisher should be making a great one. With carefully planned onboarding, the right welcome can engage readers and keep them coming back for more. Even for mobile app downloaders, a more engaged group by definition, onboard messaging is critical. Onboarding: What’s It All About? Onboarding originated as a […]

It’s an all-too-common narrative: Malls are dead. Retail is dead. Long live ecommerce. But Rebecca Minkoff points out the inherent flaw in that logic, noting that it’s the malls that didn’t adapt are dying. We may do more things online, but we still live — and shop — in the physical world. According to U.S. […]

For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays […]

Any marketing leader planning to re-evaluate their multichannel campaign technologies in the next year should be referring to Gartner’s 2018 Magic Quadrant for Multichannel Marketing Hubs. Out of the thousands of technologies that enable data collection, management, and message delivery across email, web, mobile, display, and other channels, few are positioned in the Magic Quadrant. […]

To thrive in the age of Amazon, sporting goods and outdoor brands must recognize that they have an edge. But they must also recognize that they’ve been using the dull side of the knife. The U.S. outdoor and sporting goods market is a big one, worth $120 billion. Amazon accounts for less than 5% of […]