Personalization is a must for modern retailers, helping increase sales by 6 to 10%, two to three times higher than their non-personalizing competitors. But what constitutes a personalization pro? For the third time, Sailthru set out to answer that question, evaluating 250 retailers on their website, mobile, email and in-store personalization, and how they all work together to deliver a seamless customer experience.
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Mike O'Brien
Art Quanstrom
Elizabeth Trombino
The retail industry’s most consumer-driven, comprehensive customer experience research is here. Find out what sets this year’s leaders apart from the pack.