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Sailthru helps the world’s most innovative retailers and digital publishers build deeper and longer lasting relationships with their customers. Sailthru-powered email, web, and mobile experiences drive higher revenue, improve customer lifetime value and eliminate churn. If you’re a marketer who believes in the promise of 1:1 marketing, cares deeply about unified and synchronized customer experiences, and wants to build better customer relationships, you’ve come to the right place. Learn more about what Sailthru can do for you.
Connect. Engage. Retain.
Sailthru makes it possible to connect with consumers as individuals. The results are increased engagement, repeat conversion and long-term revenue gains. Achieve your goals with our email marketing, cross-channel automation and personalization capabilities. This is the Experience Center.
There are over 7 billion people on the planet. Each one is unique. Your marketing can be too. With Sailthru, take control of the entire customer lifecycle—in email, on your website and in mobile apps, all from one source. Proactively engage based on individual customer behaviors, rather than spending your time building journeys that few customers take.
What’s the feeling you get when you walk into a local coffee shop and the barista remembers you by name? Or you shop at your favorite local store and the owner offers recommendations tailored to your interest? Personalization matters, and consumers presented with personalized marketing are more engaged and spend more money. At Sailthru, we make it easy to personalize and automate marketing. Whether you call it 1:1, microsegmentation or something else, this is true, modern personalization at scale.
Data science has redefined marketing. Today we can reliably predict the next actions of each consumer—when, where and how they will engage (in email, on the web, or via his or her mobile phone), purchase or even disconnect. Retailers and publishers trust Sailthru’s predictions to forecast lifetime value, identify untapped revenue opportunities, consume more content, purchase more products, and increase segmentation sophistication.
Sailthru is the largest sender of personalized email in the world and in 2016 was recognized as the winner of the Facebook Innovation Spotlight for personalized marketing at scale.
High performance email is at the core of Experience Center, and Sailthru has delivered significant increases in both short-term conversions and long-term revenue for both digital retailers and publishers.
increase in email revenue
increase in active buyers
increase in email revenue
decrease in subscriber churn
“Sailthru has given us the ability to achieve our goals with personalized marketing and to more effectively retain customers and increase customer lifetime value.”
VP of CRM,
“I definitely recommend Sailthru. Our email and onsite personalization is so accurate that my mom thinks that I select the stories for her personally.”
Director of Business and Audience Development,
Sailthru is the only single platform that allows marketers to connect email, website and mobile app experiences from a unified customer profile.
Site Personalization Manager enables marketers to extend personalization beyond email to deliver rich, personalized experiences across key buyer channels, resulting in greater customer lifetime value. Marketers can leverage cross-channel customer profile data and easily deliver a consistent, tailored experience from one, unified solution.
“What’s exciting about Sailthru is that we have email and onsite all in one ecosystem, so we don’t have to think about plugging in different datasets or managing multiple tools. We have one partner and it makes things a lot simpler.”
“Sailthru is heavily integrated on our site. We’re able to suggest content to our readers based on their behaviors and interests. Sailthru truly understands what our readers respond to and we’re able to use Sailthru to set-it-and-forget it across email and web.”
Director of Business and Audience Development,
Mobile Manager powered by Carnival.io, a Sailthru company, helps brands with mobile apps deliver higher engagement, loyalty and revenue from mobile through push notifications, in-app notifications and in-app message centers.
Mobile Manager powers the full app journey of mobile customers from onboarding to retention in a beautiful, easy-to-use interface.
Fortune 500 brands from retail, media, finance, travel and consumer packaged goods rely on Sailthru’s Mobile Manager by Carnival.io to engage mobile audiences.
With Prediction Manager, marketers can act on the future behaviors of their individual customers to advance segmentation, optimize new customer acquisition, decrease customer churn and increase email response rates.
Prediction Manager makes data science and machine learning easy for marketers to apply to their businesses. Our 13 out-of-the-box predictions require nothing more than the data that Sailthru collects from email, web, mobile and other channels. Predictions are made every day for every individual customer or reader.
It’s easy, accurate and actionable and will get you ahead of your customers — and competitors.
“It can take months, if not years, to identify the most effective way to segment existing customers in order to deliver long-term value. With Sailthru, we can automate insights development using vast troves of customer data and the results have exceeded our top performing customers segment.”
Director of Acquisition Marketing,
Rent the Runway
Measure. Analyze. Adapt.
Sustainable marketing balances short-term needs and long-term goals. Sailthru makes it easy to measure success in the moment and over time. With this intelligence, marketers connect their retention and acquisition programs to acquire higher-value customers, increase retention and realize incremental revenue. Welcome to the Insights Center.
Historically, measuring your retention efforts required expensive software and months of set-up to understand lifetime value. That’s why many marketers choose to spend more on acquisition: it’s easy to measure dollars out vs. dollars in. Lifetime value has more variables to consider but is ultimately more profitable. With Sailthru, you can increase efficiencies with real-time updates, campaign data and customizable reporting. Stop drowning in spreadsheets—easily access the intelligence you need, when you need it. CLV can be as simple as ABC.
Every opportunity matters. Competition for consumer attention and dollars is ever-increasing. You must have visibility into engagement and purchasing trends to succeed. With Sailthru, you’ll have the tools you need to optimize customer lifetime value. Increase revenue by playing to your strengths and identifying opportunities for growth, and stop paying for drive-by customer acquisition.
Insights Center empowers marketers with a unified view of their customers and a holistic view of their retention efforts. With Sailthru, retailers and publishers identify new marketing strategies that improve ROI and grow their businesses. Innovative marketers like JustFab, Business Insider, and The Economist choose Sailthru to power their retention efforts, and you can too.
Gain granular level insights with standard reports into customer retention efficacy including campaigns, transactions, testing efforts, and source sign up
Easily view critical aspects of customer retention efforts including campaigns, top items sold, top content, clicks and more.
Analyze business performance and deliver longitudinal testing analysis and trending insights against goals and co-horts
Profile. Transform. Act.
Machine-learning is the new foundation for modern marketing. Sailthru’s technology solves the most complex challenges faced by retailers and publishers. We enable marketers to retain more customers and generate more revenue through patented data collection and proprietary algorithms. Meet Personalization Engine.
Increasing customer retention is the most significant driver for achieving a single customer view for more than 50% of marketers. At the same time, ensuring the successful flow of information across departmental silos is a leading challenge for more than 60% of organizations. With Sailthru, you’ll find a single solution to build comprehensive customer profiles. Easily integrate email, web, mobile, commerce and offline data to ensure that every channel improves every other channel, simultaneously.
Deriving intelligence from data can be difficult. Sailthru makes it easy. Our proprietary algorithms analyze consumer behavior, predict future behaviors and identify the content and products most relevant to your individual customers and readers. With Sailthru, you’ll have the tools needed to focus on your marketing strategy rather than your marketing operations. Some of Sailthru’s best customers like Source Media have realized a 720% increase in operational efficiency. You can too. Stop manual curation and increase the effectiveness of your marketing.
Retention requires relevancy. Consumers expect contextual, personalized engagement. With Sailthru, you’ll engage with your customers and audiences on an individual basis. At Sailthru, individual profile data is in a single profile, instantly actionable and an integrated part of our core technology. All without the need for lengthy professional services projects at an additional cost. Reap the benefits of delivering the experiences your customers demand.
At the core of Sailthru’s Personalization Engine, Profiles on individual consumers are updated in real-time with information gathered from consumer interactions with the brand, including explicit data and implicit data
A powerful predictive algorithm that analyzes the behavior of millions of consumers in Profiles, intelligently automating the grouping and scoring of potential future consumer behavior for better retailer and publisher decision-making
A proprietary algorithm that leverages Profiles to automate the targeting of content relevant to a specific consumer across all touchpoints, including email, websites and mobile
Integrate. Modernize. Relax.
Top-performing brands have bridged the gap between marketing and technology. Sailthru allows you to manage your business rather than manage infrastructure. Our suite of back-end and developer tools enable innovation, while our secure environment allows you to operate with confidence. Explore the Sailthru Cloud Platform.
Consumers won’t wait for you. Marketing has changed more in the last five years than it has in the last century and the pace of change continues unabated. With Sailthru, you’ll realize new innovations without the need to plan and resource for new software versions or upgrades. Get ahead of your consumers rather than falling behind.
Growth must be managed. Increasing your customer base and expanding your marketing to new channels requires technologies designed for the future of marketing. With Sailthru, retailers and publishers grow with confidence knowing they are backed by our high availability and uptime, a secure data environment and a proven track record of simultaneously delivering hundreds of billions of email messages, website experiences and mobile messages. Minimize process complexity and improve your customer experience with confidence.
Your marketing must be seamless. To succeed, you need to create an ecosystem that works harmoniously. With Sailthru, you’ll seamlessly integrate your retention, acquisition and experience management technologies. Our open architecture is driven by robust APIs and our partner program, Compass, provides over 50 out-of-the box integrations with the most advanced commerce and publishing technologies used by modern retailers and publishers. Engage, manage and control at the speed of the modern consumer.
Provides redundant point-of-delivery systems built across nodes to securely and reliably power the cloud
Logically and virtually isolated from all other merchant environments through multiple levels of security
New features and enhancements are delivered to all clients without interruption
Core customer retention capabilities that run in the cloud and power the applications and Personalization Engine
RESTful APIs to allow outside web & enterprise software to interface with all customer retention functionality
Create customer retention experiences in native applications for mobile devices
Extend the power of development with the ability to script code that leverages Sailthru’s Personalization Engine.
Ensure security by creating, modifying or deleting users, with the appropriate level of access, rights, and permissions.