With more personalization technology vendors to choose from than ever before, marketers may be tempted to simply “add on” personalization tech to their ESP or marketing hub of choice.
But personalization is not something you simply bolt on to your existing messaging strategy. The various technologies in a marketer’s tech stack often aren’t designed to work together, resulting in siloed data and half-baked personalization.
Sailthru developed A Marketer’s Guide to Evaluating Personalization Technology to help marketers from falling into these common traps.
LEARN MOREThe partnership we have with the Sailthru team enables us to continuously improve managing the expectations and reality of our personalization promise to our customers, while also making it easier to manage the internal connections needed with ecommerce, operations and customer service.Monica Deretich Vice President of Marketing & CRM