Customer Lifecycle Optimization

Build a conversation, not an email.

The customer journey is the new campaign. Sailthru allows you to fully orchestrate customer touch points across channels, using the added superpowers of our customer journey personalization and predictions.

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Do More With Customer Lifecycle Optimization

Personalize Better Than Your Competition

It all comes back to the customer profile. It’s at the heart of our lifecycle builder so you can deliver unique marketing experiences to all your customers, on any channel. Our approach to lifecycle optimization allows you to always stay a step ahead of your customers by automating key actions that align with their preferences and predicted future behaviors.

Give Your Email ROI a Lift

Triggered email streams, on average, account for 77% of a retailer’s email revenue. Small wins in your customer journey strategy can have big revenue results. Increase the performance of your most valuable channel, email, while engaging customers across other channels smartly. Even upgrades to your basics, such as welcome series, cart abandonment and browse abandon, can produce marked gains for your program.

Build, Test and Automate Unlimited Journeys

Our Lifecycle Optimizer tool is marketer-friendly, and doesn’t require a full service tech team to get started. Our customers have built thousands and thousands of unique flows, meeting every use case imaginable. It helps small teams do big email with little resources, and meets the demand of the most challenging enterprise-level team.

Save Time and Resources

We’ve equipped our platform with tools that will make marketers’ lives easier and their efforts more effective. Our approach to journey building allows you to determine which actions need to be customized and which can be automated. All of this results in better customer experiences, and more time for the marketer to focus on long term-strategies that drive success.

“We worked with Sailthru to create a sophisticated automated program that would deliver personalized messaging triggered by key behaviors in the process. Sailthru has helped us drive more sales through email and increased our site traffic with great support and an easy to use platform.”

Andrew Lim Director of Retention Marketing

Increase in triggered message revenue year-over-year

987%

Increase in average order value

50%

Why Sailthru’s Lifecycle Optimization?

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Customizable and easy to use.

Our Lifecycle Optimizer serves as an open canvas with limitless potential for more sophisticated marketers who are seasoned journey builders. If you’re not an expert lifecycle marketer yet, you can build upon our suggested recipe templates where you can easily put mission critical flows into effect. We let you tweak message creative at any time, directly within the flow, so you don’t have to halt journeys in order to keep your messaging fresh (and worry-free if you find a typo or 404.)

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Automation and personalization.

Lifecycle marketing without the automation, time-saving and insights-finding of AI can be painful, or worse, ineffective. Target your customers with key actions that will help make the most of your relationship with them, whether that’s post-purchase messaging with dynamic product recommendations, a discount for VIPs, or even suppressing a disengaged customer from email to prevent them from opting out. The best part? Sailthru’s world-class personalization algorithms help make each message richer.

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One platform and infrastructure to scale big.

The Sailthru platform allows you to build a solid foundation for your customer lifecycle strategies, that natively make the most of your owned channels, as well as play nice with third parties. Build robust customer flows that can be further refined as your offerings and strategies change. We can handle any idea.

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