Customer Lifecycle Optimization

Build a conversation, not an email.

The customer journey is the new campaign. Marigold Engage by Sailthru allows you to fully orchestrate customer touch points across channels, using the added superpowers of our customer journey personalization and predictions.

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Do More With Customer Lifecycle Optimization

Personalize Better Than Your Competition

It all comes back to the customer profile. It’s at the heart of our lifecycle builder so you can deliver unique marketing experiences to all your customers, on any channel. Our approach to lifecycle optimization allows you to always stay a step ahead of your customers by automating key actions that align with their preferences and predicted future behaviors.

Give Your Email ROI a Lift

Build, Test, and Automate Unlimited Journeys

Save Time and Resources

“We worked with Marigold Engage by Sailthru to create a sophisticated automated program that would deliver personalized messaging triggered by key behaviors in the process. Marigold Engage by Sailthru has helped us drive more sales through email and increased our site traffic with great support and an easy to use platform.”

Andrew Lim, Director of Retention Marketing

Increase in triggered message revenue year-over-year

987%

Increase in average order value

50%

Why Marigold Engage by Sailthru’s Lifecycle Optimization?

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Customizable and easy to use.

Our Lifecycle Optimizer serves as an open canvas with limitless potential for more sophisticated marketers who are seasoned journey builders. If you’re not an expert lifecycle marketer yet, you can build upon our suggested recipe templates where you can easily put mission critical flows into effect. We let you tweak message creative at any time, directly within the flow, so you don’t have to halt journeys in order to keep your messaging fresh (and worry-free if you find a typo or 404).

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Automation and personalization.

Lifecycle marketing without the automation, time-saving, and insights-finding of AI can be painful, or worse, ineffective. Target your customers with key actions that will help make the most of your relationship with them, whether that’s post-purchase messaging with dynamic product recommendations, a discount for VIPs, or even suppressing a disengaged customer from email to prevent them from opting out. The best part? Marigold Engage by Sailthru’s world-class personalization algorithms help make each message richer.

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One platform and infrastructure to scale big.

The Marigold Engage by Sailthru platform allows you to build a solid foundation for your customer lifecycle strategies, that natively make the most of your owned channels, as well as play nice with third parties. Build robust customer flows that can be further refined as your offerings and strategies change. We can handle any idea.

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Find out how your company can benefit from Marigold Engage by Sailthru.

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