Build a conversation, not an email.

It all comes back to the customer profile. It’s at the heart of our lifecycle builder so you can deliver unique marketing experiences to all your customers, on any channel. Our approach to lifecycle optimization allows you to always stay a step ahead of your customers by automating key actions that align with their preferences and predicted future behaviors.

Triggered email streams, on average, account for 77% of a retailer’s email revenue. Small wins in your customer journey strategy can have big revenue results. Increase the performance of your most valuable channel, email, while engaging customers across other channels smartly. Even upgrades to your basics, such as welcome series, cart abandonment and browse abandon, can produce marked gains for your program.

Our Lifecycle Optimizer tool is marketer-friendly, and doesn’t require a full service tech team to get started. Our customers have built thousands and thousands of unique flows, meeting every use case imaginable. It helps small teams do big email with little resources, and meets the demand of the most challenging enterprise-level team.

We’ve equipped our platform with tools that will make marketers’ lives easier and their efforts more effective. Our approach to journey building allows you to determine which actions need to be customized and which can be automated. All of this results in better customer experiences, and more time for the marketer to focus on long term-strategies that drive success.