Retail

Sailthru by Marigold leads the way in cross-channel retail marketing.

Powering cross-channel marketing and personalization for the world’s most innovative and fastest-growing retail and ecommerce brands.

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Who Is Sailthru by Marigold?

The new enterprise leader in retail campaign management.

In 2020, ecommerce experienced 10 years of growth in a 3 month period. While many retail organizations were slowly transforming, Sailthru by Marigold’s customers were already operating with automation and personalization at scale. We provide more than technology and services; we provide a competitive advantage.

Marketing Across Every Channel Best-in-Class Customer Success Always Improving and Innovating

Experts in Email, Pioneers in Personalization

Sailthru by Marigold is where innovation meets scale. Many of our customers send more than 20 billion personalized emails per year and Sailthru by Marigold was the first email service provider to collect onsite and mobile app data to personalize email. Imagine how far we’ve come — and how far we are ahead of other technologies. We’ll help you reach your full audience with a truly personal 1:1 touch — not masked segmentation like the other guys.

Marketing Across Every Channel

Marketing Across Every Channel

Easy to Use and Marketer-Friendly

Automation and Personalization for Days

Best-in-Class Customer Success

Best-in-Class Customer Success

Always Improving and Innovating

Always Improving and Innovating

Leading retail companies stick with Sailthru by Marigold

5 years with Sailthru by Marigold and counting

7 years with Sailthru by Marigold and counting

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5 years with Sailthru by Marigold and counting

7 years with Sailthru by Marigold and counting

Read Case Study
10 years with Sailthru by Marigold and counting

13 years with Sailthru by Marigold and counting

4 years with Sailthru by Marigold and counting

7 years with Sailthru by Marigold and counting

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8 years with Sailthru by Marigold and counting

11 years with Sailthru by Marigold and counting

5 years with Sailthru by Marigold and counting

5 years with Sailthru by Marigold and counting

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We Drive Value

What does Sailthru by Marigold help your retail brand achieve?

Cut Costs

Efficiently acquire valuable customers.

We reduce legwork for marketers while helping them drive engagement and revenue. Our robust customer profiles and out-of-the-box lifecycle “recipes” help marketers boost the lifetime value of customers, while shrinking the average cost of acquiring them by making it easy to connect retention data to acquisition efforts.

Cut Costs

Activation

Activate new browsers into buyers.

Sailthru by Marigold is a performance marketing product for retention-focused organizations. We make it possible to apply a growth marketing mindset to all funnel stages so that newly acquired customers convert into buyers. Don’t think it’s possible to personalize from day 1? Think again. After testing and tailoring flows based on acquisition source, a Sailthru by Marigold client was able to prove that awareness-building content correlates with a 40% increase in leads from users acquired through sweepstakes.

Activation

Increase Basket Size

Boost average order value.

We help you automate actions like email drip series and 1:1 personalized recommendations that boost average order value. Already on top of that? Talk to us about using predictive analytics to personalize offers based on predicted AOV.
“Partnering with Sailthru by Marigold allows us to work smarter. Together, we as a team have been able to find opportunities to increase program sophistication while also tailoring our strategy to ultimately impact our bottom line.”

Andrew Lim, Director of Retention Marketing at Revzilla

Boost Long Term Revenue

Increase customer lifetime value.

Haunted by one-and-done shoppers with high acquisition costs? Our tech is designed to help increase CLV and build your brand loyalty. Our success team is built to translate cohort data into new strategies to provide short-term wins and long-term gains.

Decrease Churn

Reduce risk of customer attrition and churn.

Loyalty and retention are different. To grow and maintain growth, retail and commerce organizations need to focus on both. Sailthru by Marigold’s AI tools provide marketers with the ability to predict and prevent churn.

Decrease Churn

Boost Repeat Purchases

Turn first time buyers into loyalists.

Every brand and buyer is unique. Sailthru by Marigold gives marketers the tools to personalize messaging, content, and channel delivery for every one of your buyers to spark that next purchase. Better yet, our AI-based predictions will tell you exactly who in your customer file will purchase, when she will transact, and what she will buy so that your marketing can move her to that end.

Boost Repeat Purchases

See which leading retail brands are beating the competition when it comes to retail marketing personalization.

Retail Personalization Index

The Sailthru by Marigold Difference

What sets us apart from the rest?

Power of AI

AI-powered technology to work smarter, not harder.

We work in realities, not visions. Our AI is built on practicality. Automation, personalization, and predictions at the customer-level reduce manual efforts and help drive material lifts for your email and cross-channel marketing programs.

Single Customer View, Single Platform

No more stitching together customer data points and platforms.

With Sailthru by Marigold, your customer data and messaging delivery all seamlessly live within a single platform. Consolidate your tech stack, cut costs, and save on resources while advancing your marketing strategies. No need to compromise on functionality with us.

Lifecycle Marketing

Start a journey with customers, don’t just blast them.

Create personalized customer journeys for every customer. Maintain full control over cross-channel lifecycle messaging, and meet any use case you can dream up with Sailthru by Marigold.

Lifecycle Marketing

Easy to Implement.
Easy to Use.

Unlike with other, migrating to Sailthru by Marigold isn't a nightmare.

We never outsource implementation. Our in-house, full-time team will guide you through configuration and setup, data import, static email send, transactional email send, and personalized email send milestones. Once you’re up and running, marketers of all levels will love the flexibility, usability, and power of the platform.

Learn About Customers

Find out how your company can benefit from Sailthru by Marigold.

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