We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more
here.
Increase in triggered message revenue year-over-year
987%
Increase in average order value
50%
Increase in RPM
30%
Increase in pageviews
71%
RevZilla's road to personalization was paved by a strong lifecycle marketing foundation.
Automation Plus Personalization
Automating — and Personalizing — Individual Triggered Messages
Sailthru’s Lifecycle Optimizer, combined with data-rich customer profiles and a focus on testing, helps RevZilla tailor triggered email streams that drive high conversion rates and customer lifetime value.
Learn more about LO
Betting On Browse Abandon
Turning Browsers Into Buyers with Lifecycle Optimizer
RevZilla has nearly two dozen unique browse abandon journeys in Lifecycle Optimizer, sending relevant and personalized follow-up messaging and increasing average order value by 50%.
Get the Case Study
Welcome Series Evolution
Rolling Out the Red Carpet for New Customers
RevZilla started with a generic three-part welcome series. Today, the brand has more than 12 welcome series iterations with a heavier emphasis on personalizing based on customers’ riding styles. Year over year, the new welcome series has generated a 39% increase in revenue.
Watch more on RevZilla
Interest-Based Triggers
Turning Interests Into Triggers
Looking to individual customers’ interests, RevZilla turned manual, one-off campaigns into automated series of triggered messages. So far, these drip series have generated 100% more in revenue compared to their manual sends. Total purchase volume is also up 30%.
Out of Stock Messages
Streamlining Out of Stock Messaging
RevZilla has streamlined its tracking notifications and out of stock messaging, while featuring other recommendations for in-stock products the customer may like.
“Partnering with Marigold Engage by Sailthru allowed us to work smarter. Together, we as a team have been able to find opportunities to increase program sophistication while also tailoring our strategy to ultimately impact our bottom line.”
Andrew Lim Director of Retention Marketing
