We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
The pioneer in email innovation.
As the largest sender of personalized email in the world, we can handle every email need you can throw at us. Send all your email with confidence on one trusted, email marketing platform.
Thousands of leading marketers choose Sailthru.
Start a conversation, not a campaign.
Drag, Drop, and Deploy
Create, preview and test emails with our Email Composer. Sailthru helps marketers create dynamically personalized, captivating emails through a drag-and-drop interface without code, or easily port over content straight from your in-house creative teams with HTML editing views. Beautiful branded emails and personalization are just one click away.
Personalize + Curate
Personalization doesn’t need to be an all-or-nothing decision for editorial and creative teams. Blend Sailthru’s wide set of recommendations with your brand’s curated stories or products. You can personalize email send times, subject lines, content, and product recommendations while also hand-selecting your most important editorial content to pin to the top of the message. (Your merchandisers and editors will thank you later.)
Lead Customers Through All Channels
With our robust lifecycle builder, you can lead customers through all channels, adapt to their behaviors and predict their actions. Easily develop welcome series, post-purchase communications or winback campaigns across channels as well. We’re modernizing how you manage your customer journeys and helping you drive vital revenue for your business.
Make Every Segment Count
Even complex, multi-nested segmentation is a breeze with our audience builder — no SQL or code required. Dynamic, always-updating smart lists keep your segments fresh as data points and customer behavior evolve by the minute. From drip series funnels to targeted mass-mail campaigns, you’ll quickly orchestrate experiences that combine your own custom data with our behavioral interest tracking.
Simple, Intuitive Testing
A strong email program needs constant iteration and testing. Our A/B and multivariate testing capabilities help you quickly set-up tests, in mass campaigns and in triggered flows, to cover all your bases.
Analytics That Matter
Easily track the impact of your email program with Sailthru. Whether in table view or graph form, you can drill down to the campaign or even link performance level, or zoom out to view long-term trend performance for all your KPIs broken down by audience or campaign type. Create and share your preferred unique filter settings with a colleague or leadership to aid collaborative analysis.
“Sailthru’s personalization algorithms and lifecycle optimization capabilities have really set them apart from other ESPs we have used. Because Sailthru has email, mobile, and onsite solutions, we have been able to implement more personalized messaging across every channel."
Kelly Hickey, Senior Manager, Email and CRM
increase in total revenue
increase in open rate
Why Sailthru Email?
Personalization is essential.
More than ever, email is the most important channel for communicating with your customers. We make it possible for teams of all sizes to personalize email, resulting in increased engagement, revenue and lifetime value. And rather than masking dynamic segmentation as personalization, we can send 5 million different emails to 5 million consumers, all from a single template, personalized at the individual level for interests, behaviors and purchasing histories.
Lifecycle email marketing is critical.
Triggered email can generate as much as 77% of your email marketing program’s revenue, according to the Data & Marketing Association. With Sailthru, there is unlimited potential for your lifecycle email marketing. Our drag-and-drop journey builder helps small, agile teams go big with email, while offering the flexibility and power for any enterprise use case. Need help getting started? No problem. We offer pre-built lifecycle “recipes” so you have all the ingredients you need for engaging customers from signup to loyalty membership.
We’re more than a platform.
Email and cross-channel marketing are constantly evolving, so we go above and beyond to be with you every step of the way. Your dedicated Customer Success Manager will serve as your guide for turning your strategy into action. Our Strategy & Optimization team will uncover your opportunities and keep you sharp on your program’s performance. Last but certainly not least, our Deliverability team helps you mitigate risk, ensuring that you’re following best practices in regards to inbox placement, government regulations, ISP policies and more.
You can count on us.
We’ve made it our mission to consistently deliver your messaging reliably and fast, which is why we own our email infrastructure from the moment you hit send until the ISP receives it. As a top global email sender, our full-time Deliverability team maintains close relationships with ISPs and helps you — and us —have one of the most prestigious sender reputations in the business.
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