Introducing Sailthru’s

Retail Personalization Index

The industry’s most comprehensive guide to modern personalization and customer experience management, covering 100 innovative retail leaders.

EXPLORE THE SAILTHRU 100

See what sets them apart.

Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more.

VIEW ALL 100
Sephora Sephora JustFab JustFab Walmart Walmart Net-a-Porter Net-a-Porter eBay eBay Nordstrom Nordstrom REI REI MATCHESFASHION.COM MATCHESFASHION.COM Home Depot Home Depot Abercrombie & Fitch Abercrombie & Fitch Alex and Ani Alex and Ani Best Buy Best Buy Tesco Tesco ASOS ASOS Birchbox Birchbox Men’s Wearhouse Men’s Wearhouse Amazon Amazon Colorescience Colorescience Famous Footwear Famous Footwear Nike Nike ShoeDazzle ShoeDazzle J.C. Penney J.C. Penney Rent the Runway Rent the Runway Lowe's Lowe's Toys Toys

See what sets them apart.

Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more.

table brands SEE WHO TOPS THE LIST

What’s your ranking?

Find out how your organization would perform against the Sailthru 100 and receive recommendations on how to personalize your experience.

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Why the Retail Personalization Index?

Key Trends and Insights

Research & Scoring Methodology

Explore Insights

Decoding Personalization

In addition to ranking 100 retailers, our study of 146 organizations presents key findings on the state of personalization, how personalization is defined, and where investments are being focused.

Organizations define personalization differently.

61%

View personalization as a business strategy

80%

Feel that personalization has gotten more complex in the last three years

75%

View segmentation as the minimal effort to claim "personalization"

39%

View personalization as a marketing tactic

Organizations must redefine testing and measurement.

40%

40%

View customer lifetime value as a critical metric

65%

65%

Believe email response rate is one of the most important metrics for measurement

22%

22%

Use long-term revenue growth as a top three metric for reporting

Execution is lagging well behind vision; resources are primary blockers.

23%

23%

View challenges around data as a major challenge

15%

15%

Say they are executing against their most basic definition of personalization

42%

42%

Believe lack of resources (time/people/budget/other) is a primary barrier

Connecting at least two channels is a near-term, critical priority.

47%

Are using a personalization technology to deliver 1-to-1 personalization

55%

Say that connecting at least two channels this year is extremely or very important

60%

View customer insight /analytics / data science team involvement as critical

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