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Total Score /80

      Visit Brand Page VIEW ALL WINNERS

      Reshaping the Retail Experience

      The Retail Personalization Index is the industry’s most comprehensive study on the personalization capabilities of today’s top retailers. Our fifth-annual report is larger than ever, with 500 brands evaluated. Dive in for some fresh inspiration on how to reshape your own personalization journey.

      MEET THE LEADERS

      500 brands.
      5,000 consumers.
      1 conclusion:
      Retail personalization has never been more important.

      • Brands Evaluated 500
      • Customers Surveyed 5,000
      • Attributes Analyzed 80
      • Hours of Research 2,500+

      Featuring Notable Brands Like

      The Index: LIVE

      There are a number of great events planned, live and virtual, to celebrate the launch of the 2022 Retail Personalization Index. Check out our calendar for opportunities to learn more about the retail industry’s most comprehensive 2022 consumer research.

      EXPLORE CALENDAR

      Take a deep dive into the research behind the 2022 Retail Personalization Index

      In 2022, successful retailers are personalizing every touchpoint of the shopper experience: in-store and online, across all platforms and devices. We surveyed consumers and retail marketers to understand customer expectations today — and to learn how brands believe they’re delivering on those expectations.

      Download Now
      Total Score 65

      ⁄80

      • email

        22⁄30

      • web

        24⁄25

      • mobile

        11⁄13

      • offline

        7⁄7

      • privacy

        1⁄5

      Total Score 46

      ⁄80

      • email

        14⁄30

      • web

        16⁄25

      • mobile

        9⁄13

      • offline

        4⁄7

      • privacy

        3⁄5

      Total Score 43

      ⁄80

      • email

        18⁄30

      • web

        10⁄25

      • mobile

        9⁄13

      • offline

        4⁄7

      • privacy

        2⁄5

      The health & beauty brands getting glowing reviews

      When it comes to personal wellness and skincare, every consumer is different. These are the health & beauty brands scoring big by delivering personalized experiences that recognize their customers for the unique individuals they are.
      Health & Beauty
      • 1Sephora
        Total Score 65

        ⁄80

        • email

          22⁄30

        • web

          24⁄25

        • mobile

          11⁄13

        • offline

          7⁄7

        • privacy

          1⁄5

      • 25e.l.f. Cosmetics
        Total Score 46

        ⁄80

        • email

          14⁄30

        • web

          16⁄25

        • mobile

          9⁄13

        • offline

          4⁄7

        • privacy

          3⁄5

      • 40Sigma Beauty
        Total Score 43

        ⁄80

        • email

          18⁄30

        • web

          10⁄25

        • mobile

          9⁄13

        • offline

          4⁄7

        • privacy

          2⁄5

      VIEW FULL LIST

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      Lindsay McGovern
      Sr. Director CRM and Lifecycle

      “Sailthru has great capabilities. Their platform is flexible - great for both the non-technical marketer and for the larger email teams.”

      Kate Gagon
      Associate Director, Brand Marketing

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      Kajal Patel
      Email Marketing Manager

      Insights

      The Personalization Gap

      71% of retailers think they excel in personalization in marketing.

      Only 34% of consumers agree.

      Data Snacks
      • 53%Consumers that belong to at least one brand loyalty program
      • 71%Consumers that think personalization matters
      • 80%Consumers that will share data in exchange for deals & offers
      Better email starts here

      The top 100 brands shaping the future of retail

      It’s here: the complete guide to this year’s top 100 retailers and ecommerce brands paving the way forward in personalization and CX. Discover how these leaders made the list, with proven tips to improve your personalization strategies.

      Get the guide

      Beyond the Top 100

      Explore all brands