Thriving in the next era of commerce

The fourth annual Retail Personalization Index returns to give you an inside look at the modern marketing capabilities of top retailers. This year's report highlights retailers that are thriving or finding new paths forward in the next era of commerce.

The fourth annual Retail Personalization Index returns to give you an inside look at the modern marketing capabilities of top retailers. This year's report highlights retailers that are thriving or finding new paths forward in the next era of commerce.

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Retailers have been catapulted into a vital period of transformation. But this year’s Top 100 are the ones you can’t miss.

  • Brands Evaluated 260
  • Customers Surveyed 5,000
  • Attributes Analyzed 96
  • Hours of Research 2,500+

*Coming Soon* Back to The Office: An evening with Dunder Mifflin’s finest

Join The Office’s Brian Baumgartner (Kevin) and Oscar Nunez (Oscar) on Thursday, May 13 for a reminder of all your favorite things about office culture with a live, exclusive, behind-the-scenes conversation about The Office.

Registration is limited and does not guarantee a spot.

Get the consumer research behind this year's Index

Each year, we update our methodology taking into account consumer sentiment changes to make sure we rank brands based on what matters most to their shoppers. Take a peek behind the curtain to discover the pandemic-era consumer insights we uncovered.

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home improvement female model
couple in kitchen with labrador
Total Score69
  • Email24
  • Web22
  • Mobile12
  • Offline7
  • Other4
Total Score68
  • Email18
  • Web28
  • Mobile10
  • Offline7
  • Other5
Total Score58
  • Email17
  • Web16
  • Mobile17
  • Offline1
  • Other7
Total Score57
  • Email11
  • Web24
  • Mobile10
  • Offline7
  • Other5
Total Score51
  • Email24
  • Web13
  • Mobile2
  • Offline6
  • Other6
Total Score50
  • Email14
  • Web13
  • Mobile17
  • Offline1
  • Other5

Meet the home brands with made-to-measure experiences

Sales for home + garden brands more than doubled during the pandemic. Here are the ones with the most personalized experiences.
Learn More
Home
  • 8Home Depot
    home improvement female model
    Total Score66
    • Email24
    • Web22
    • Mobile12
    • Offline7
    • Other4
  • 12Bed Bath & Beyond
    couple in kitchen with labrador
    Total Score66
    • Email18
    • Web28
    • Mobile10
    • Offline7
    • Other5
  • 30Wayfair
    Total Score66
    • Email17
    • Web16
    • Mobile17
    • Offline1
    • Other7
  • 31Lowe’s
    Total Score66
    • Email11
    • Web24
    • Mobile10
    • Offline7
    • Other5
  • 43World Market
    Total Score66
    • Email24
    • Web13
    • Mobile2
    • Offline6
    • Other6
  • 48Houzz
    Total Score66
    • Email14
    • Web13
    • Mobile17
    • Offline1
    • Other5

"Sailthru has proven to be a true partner in that they understand our business goals, opportunities and challenges and enable us to personalize our cross-channel marketing communications seamlessly and efficiently."

Lindsay McGovern
Sr. Director CRM and Lifecycle

“Sailthru has great capabilities. Their platform is flexible - great for both the non-technical marketer and for the larger email teams.”

Kate Gagon
Associate Director, Brand Marketing

"Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy!"

Kajal Patel
Email Marketing Manager
Data snacks

Health + beauty brands show that personalization pays off.

87% of beauty buyers are impacted by personalized content when making purchase decisions.

Through personalized emails, promotions, and rewards offers, loyalty program shoppers can generate 12%-18% more revenue than the average customer.

Better email starts here

Turn inbox fatigue into email intrigue

Try these six practices to advance personalization and turn leads into loyalists.

Beyond the Top 100