Thriving in the next era of commerce
The fourth annual Retail Personalization Index returns to give you an inside look at the modern marketing capabilities of top retailers. This year's report highlights retailers that are thriving or finding new paths forward in the next era of commerce.
The fourth annual Retail Personalization Index returns to give you an inside look at the modern marketing capabilities of top retailers. This year's report highlights retailers that are thriving or finding new paths forward in the next era of commerce.
Retailers have been catapulted into a vital period of transformation. But this year’s Top 100 are the ones you can’t miss.
- Brands Evaluated 260
- Customers Surveyed 5,000
- Attributes Analyzed 96
- Hours of Research 2,500+
Digital Marketing, 2022 Style.
Align your 2022 digital marketing strategy to our integrated, privacy-first world. On December 15th & 16th, join experts across digital marketing, including technology partners, social platforms, and fulfillment and marketplace, for two jam-packed days of panels. We’ll cover all the learnings from this past year, and what you need to do to get ahead in 2022.
Get the consumer research behind this year's Index
Each year, we update our methodology taking into account consumer sentiment changes to make sure we rank brands based on what matters most to their shoppers. Take a peek behind the curtain to discover the pandemic-era consumer insights we uncovered.
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Meet the home brands with made-to-measure experiences
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8Home Depot
Total Score66
- Email24
- Web22
- Mobile12
- Offline7
- Other4
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12Bed Bath & Beyond
Total Score66
- Email18
- Web28
- Mobile10
- Offline7
- Other5
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30Wayfair
Total Score66
- Email17
- Web16
- Mobile17
- Offline1
- Other7
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31Lowe’s
Total Score66
- Email11
- Web24
- Mobile10
- Offline7
- Other5
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43World Market
Total Score66
- Email24
- Web13
- Mobile2
- Offline6
- Other6
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48Houzz
Total Score66
- Email14
- Web13
- Mobile17
- Offline1
- Other5
"Sailthru has proven to be a true partner in that they understand our business goals, opportunities and challenges and enable us to personalize our cross-channel marketing communications seamlessly and efficiently."
Sr. Director CRM and Lifecycle
“Sailthru has great capabilities. Their platform is flexible - great for both the non-technical marketer and for the larger email teams.”
Associate Director, Brand Marketing
"Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy!"
Email Marketing Manager
Health + beauty brands show that personalization pays off.
87% of beauty buyers are impacted by personalized content when making purchase decisions.
Through personalized emails, promotions, and rewards offers, loyalty program shoppers can generate 12%-18% more revenue than the average customer.
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Turn inbox fatigue into email intrigue
Try these six practices to advance personalization and turn leads into loyalists.
Beyond the Top 100
