Home
#14
Wayfair
Overview
Find your way to Wayfair’s website or mobile app, and you’ll be greeted with the contents of your online shopping cart as well as recommendations and sales for you, highlighting the home retailer’s personalization prowess.
- 2021 Rank 30
- Founded 2002
- Model Public
Home
#14
Wayfair
Total Score
51⁄80
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email
20⁄30
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web
14⁄25
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mobile
10⁄13
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offline
4⁄7
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privacy
3⁄5
Wayfair
Why we love Wayfair
App Notifications Aligned with Mobile Browse/Cart Abandonment Messaging
Cart abandonment is one of Wayfair’s top strengths as evidenced by the way the brand takes its cart and browse abandonment messaging beyond email, aligning with its app notifications.
User-Generated Content in Product Reviews
Wayfair doesn’t leave anything to the imagination with product reviews, which include user-generated content that give other customers design inspiration as well as confidence.
Similar and Complementary Product Recommendations Offered On-Site
Wayfair’s recommendation engines show both similar and complementary products onsite, appealing to customers who may be looking for a lamp, but not quite this one. (Maybe that one, though.)
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