Additional discounts, free products and gift cards for other stores customers frequent, and rewards for e.l.f. Cosmetics purchases that don’t happen on the brand’s site give Beauty Squad loyalty program members the consistent engagement and personalized interactions they love.

e.l.f. Cosmetics understands that makeup is used to create unique personal statements. That’s why the brand uses advanced personalization to recommend highly relevant products, styles, and how-to guides to its customers to help them create their own individual look.

Shoppers can “try on” products without visiting a store. Personalized product recommendations, shipping/delivery information, and e.l.f.’s latest deals are easy to engage with from anywhere. Plus, the brand’s mobile app even integrates with in-store shopping experiences via receipt scanning capabilities — giving Beauty Squad members another way to earn loyalty program points.