Fashion/Apparel

#18

Lilly Pulitzer

Overview

Lilly Pulitzer combines preppy fashion and personalization every step of the way. Shared logins create a connected experience that simplifies browsing in one channel and shopping in another.

  • 2021 Rank 43
  • Founded 1959
  • Model Private

Fashion/Apparel

#18

Lilly Pulitzer

Total Score

49⁄80

  • email

    16⁄30

  • web

    17⁄25

  • mobile

    10⁄13

  • offline

    1⁄7

  • privacy

    5⁄5

Lilly Pulitzer

Why we love Lilly Pulitzer

Personalized SMS Text Order Updates

Most people check their text messages more frequently than their emails, which makes SMS the perfect channel for communicating order updates to customers — as Lilly Pulitzer does.

Connected Email, Mobile, and On-Site Customer Experiences

Nothing signals personalization more than consistency. With shared shopping carts and logins, Lilly Pulitzer provides that with a connected website, email, and mobile phone experience.

Thoughtful Product Recommendations

Every shopper has their own unique style and Lilly Pulitzer knows who’s who, recommending the most relevant items and product categories to every customer.

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