90% of Americans live within 10 miles of a Walmart store and the brand’s digital properties do a great job mirroring that experience with personalization present everywhere from a custom homepage all the way through a pickup experience.
- 2021 Rank 20
- Founded 1962
- Model Public
Why we love Walmart
Homepage Product Recommendations Based on Recently/Frequently Viewed Categories
When a customer frequently browses a particular category, Walmart is apt to take notice, tailoring its homepage recommendation based on those items as well as those that were viewed recently.
Email Messaging and Subject Lines Tailored to Products of Interest
Walmart makes a strong first impression in the inbox, tailoring both subject lines and email messages to the products in which customers have previously demonstrated interest.
Social Media Recommendations Based on Shopper Preferences
Walmart doesn’t stop at email and mobile messages. The retail juggernaut takes its product recommendation strategy a step further, making suggestions on social media platforms based on customer preferences.
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