Walmart

Walmart’s fiscal 2019 third quarter ecommerce sales grew 43% as its digital personalization strategy continues to remain among the top 25 brands on the Index. While it hasn’t surpassed eBay, the retail giant has demonstrated a steadfast commitment to digital transformation — even at its brick-and-mortar locations where, earlier this year, it tested high-tech lactation pods for breastfeeding mothers. Walmart stores are known for their low prices, which online shoppers can take advantage of as well. The world’s largest retailer allows customers to sign up for price alerts on browsed and favorited items. Ultimately, Walmart provides a unified customer profile across each of its channels with behavior-based product recommendations that leverage its brick-and-mortar locations as a one-stop shop for many loyal consumers.

Previous Rank:
2018: #3 , 2017: #69
Company Filing:
Public
Founded:
1962

2019 score: 55

Web:
21/26
Email:
13/25
Mobile:
12/20
Offline:
6/10
Other:
3/18

Why we love Walmart

In-store connected mobile app

Walmart stores are huge, that’s why the retailer outfits the mobile app with a store item finder, and the ability to easily reorder the essentials on their shopping list for same-day pickup in-store (with Walmart Pay if you prefer a biometric, fast checkout).
In-store connected mobile app

Advanced browsing recommendations

Walmart makes it simple to browse hundreds of categories with trending items in a customer’s respective area. At the product level, collaborative-based recommendations like ‘customers also viewed’ complement attribute-based recommendations and Walmart’s 'we’re betting you'll love' section
Advanced browsing recommendations

Communication preferences

Walmart prompts shoppers who make a profile if they’d like to enable personalization — in doing so the retailer respects the privacy policy of its shoppers while offering an unparalleled opportunity to leverage their data to save them time in exchange for product recommendations on items they might need.
Communication preferences

How do you compare?

Get your email score