Sephora
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The Body Shop
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Urban Outfitters
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Walmart
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eBay
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American Eagle
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Net-a-Porter
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JustFab
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Nordstrom
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Adidas
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ShoeDazzle
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Frank And Oak
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Nike
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DSW
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Fabletics
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The RealReal
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Bed Bath & Beyond
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Shopbop
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PacSun
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Petco
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Best Buy
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Office Depot
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REI
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PetSmart
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Vans
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Craftsy
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Neiman Marcus
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Rent the Runway
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Retail Top 100
| Industry: | Department + Marketplace |
| 2017 Score: | 69 |
| Company Filing: | Public |
| Founded: | 1962 |
While Walmart has stayed in the headlines for a consistent string of acquisitions and new brand launches, the mothership has been quietly improving its digital experience. For example, the brand now offers pick-up services to customers who prefer to shop and pick-up their online purchases in one of Walmart’s 5,000 brick-and-mortar shops. This year, Walmart invested in a website overhaul, focusing on a regional ‘trending’ section for popular items and region-specific checkout services offered at a user’s preferred location, in addition to improving email to include localized and personalized recommendations.
Walmart posted a 40% increase in ecommerce sales and its stock increased more than 10% after reporting its second quarter earnings. The brand is experiencing its best comparable sales growth in a decade, proving that digital innovation couples with traditional in-store shopping for an overall effective personalization and business strategy.
2018 score: 81
Tied with:
Why we love Walmart
Why we love Walmart
Modernized channels
Walmart boasts a suite of modern digital properties, with significant in-store features. You can shop an immense list of attribute-based product suggestions online and pick up your purchases the same day in-store.
Recommendations
We love Walmart’s extensive approach to recommendation usage, featuring product suggestions like “Popular near you,” “Buy together and save” bundles, and many more that enable this global retailer to get local and help shoppers save (while spending more).
Mobile app
Walmart’s app allows you to seamlessly switch from your laptop to your mobile phone and continue shopping. The app uses biometric data for fast checkout with Walmart Pay in more than 4,500 locations, a level of personalization that only brands at this scale can offer.
How do you compare?
Sephora
SCORE:
The Body Shop
SCORE:
Urban Outfitters
SCORE:
Walmart
SCORE:
eBay
SCORE:
American Eagle
SCORE:
Net-a-Porter
SCORE:
JustFab
SCORE:
Nordstrom
SCORE:
Adidas
SCORE:
ShoeDazzle
SCORE:
Frank And Oak
SCORE:
Nike
SCORE:
DSW
SCORE:
Fabletics
SCORE:
The RealReal
SCORE:
Bed Bath & Beyond
SCORE:
Shopbop
SCORE:
PacSun
SCORE:
Petco
SCORE:
Best Buy
SCORE:
Office Depot
SCORE:
REI
SCORE:
PetSmart
SCORE:
Vans
SCORE:
Craftsy
SCORE:
Neiman Marcus
SCORE:
Rent the Runway
SCORE:
Retail Top 100