Top 100 Winners
Everyday low prices aren’t the only thing Walmart gives its shoppers.The superstore retailer rivals major competitors like Amazon with its intuitive, easy-to-navigate website design that showcases personalized product recommendations on top of the page for every customer to see.
Shoppers get a truly connected experience with the brand because Walmart connects with them on-site, in-store, and through mobile experiences so users engage however and wherever they please. Shoppers can learn about a sale from one of the brand’s tailored emails, browse products on its site, and complete their purchase in the Walmart app before picking up the purchase through a contactless transaction at a local store.
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Why we love Walmart
Customer-conscious website design
Walmart makes shopping for the right product easy for every customer. Its intuitive website design narrows down customer preferences into multiple subcategories, showing shoppers a selection of products that may interest them without overwhelming them with too many options from the start. Robust filter settings allow shoppers to narrow down selections even further by price, product attributes, and local in-store availability. And then come the collaboratively filtered product recommendations to display complementary items that other shoppers like you are purchasing.
Even with more than 11,500 active store locations, this $400B company was able to quickly add safety precautions and needed innovations to assist customers during the COVID-19 pandemic. Not only is the brand offering the products customers need, like PPE and even at-home test kits, but Walmart does so by ensuring customers can easily buy online and safely pick up their products in store with contactless curbside pickup and touch-free payment methods.
Walmart lets shoppers choose the way the brand communicates with them. Once signed up for its email list, customers can adjust communication preferences to filter out certain emails, and turn on or off personalization settings to recommend specific products they may be interested in hearing about.
Download the Retail Personalization Index
You’ve seen the highlights. Now, see the research insights as detailed by retail experts. Download this year’s Index for an in-depth look at the winners, their strategies, and how they approached a changing culture.