
Walmart
Walmart’s fiscal 2019 third quarter ecommerce sales grew 43% as its digital personalization strategy continues to remain among the top 25 brands on the Index. While it hasn’t surpassed eBay, the retail giant has demonstrated a steadfast commitment to digital transformation — even at its brick-and-mortar locations where, earlier this year, it tested high-tech lactation pods for breastfeeding mothers. Walmart stores are known for their low prices, which online shoppers can take advantage of as well. The world’s largest retailer allows customers to sign up for price alerts on browsed and favorited items. Ultimately, Walmart provides a unified customer profile across each of its channels with behavior-based product recommendations that leverage its brick-and-mortar locations as a one-stop shop for many loyal consumers.
2019 score: 55
Why we love Walmart
In-store connected mobile app

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