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Department Store/Marketplace



Website Whiz

Grocery store, home improvement warehouse, entertainment center...the list goes on. Walmart does it all and makes that known as #20 on this year’s Index.


Everyday low prices aren’t the only thing Walmart gives its shoppers.The superstore retailer rivals major competitors like Amazon with its intuitive, easy-to-navigate website design that showcases personalized product recommendations on top of the page for every customer to see.

Shoppers get a truly connected experience with the brand because Walmart connects with them on-site, in-store, and through mobile experiences so users engage however and wherever they please. Shoppers can learn about a sale from one of the brand’s tailored emails, browse products on its site, and complete their purchase in the Walmart app before picking up the purchase through a contactless transaction at a local store.


Previous Rank






Walmart logo

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Why we love Walmart

Customer-conscious website design

Walmart makes shopping for the right product easy for every customer. Its intuitive website design narrows down customer preferences into multiple subcategories, showing shoppers a selection of products that may interest them without overwhelming them with too many options from the start. Robust filter settings allow shoppers to narrow down selections even further by price, product attributes, and local in-store availability. And then come the collaboratively filtered product recommendations to display complementary items that other shoppers like you are purchasing.

walmart website home page

COVID-19 response

Even with more than 11,500 active store locations, this $400B company was able to quickly add safety precautions and needed innovations to assist customers during the COVID-19 pandemic. Not only is the brand offering the products customers need, like PPE and even at-home test kits, but Walmart does so by ensuring customers can easily buy online and safely pick up their products in store with contactless curbside pickup and touch-free payment methods.

walmart covid-19 response web page

Preferences center

Walmart lets shoppers choose the way the brand communicates with them. Once signed up for its email list, customers can adjust communication preferences to filter out certain emails, and turn on or off personalization settings to recommend specific products they may be interested in hearing about.

walmart preference center example

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  • Mobile 17
  • Offline 9
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