Nordstrom increased revenue and sales by 5% -- valuing the apparel retailer at a whopping $14 billion. Unlike other department stores, Nordstrom cares more about getting the right products in front of the right customer whereas others are still stuck on the traditional show-everything-to-everyone mentality. The brand prompts its first-time digital shoppers with a personalized quiz and then applies this data to the customer’s shopping experience on every channel. Brick-and-mortar locations access the data through mobile beacons, which signal when a nearby store stocks an item in a customer’s digital shopping cart. Staff can access customers’ online browsing data to enhance their highly personalized in-store shopping service. On the Nordstrom app, customers can check rewards and book reservations, as well as view the wish lists of friends and family. While Nordstrom doesn’t have a digital personal shopper, the ‘frequently bought together’ section feels like a personal shopping experience with thoughtfully curated selections and references to extensive and specific fit and size reviews.