Triggered email is a retail marketer’s best friend. Nordstrom amps up triggers like cart abandonment with additional product recommendations the previously viewed product didn’t hit their mark. The brand also seeks to re-engage customers who have previously purchased or created an account, but have not engaged with the brand since. Unique discount codes and personalized sale offers are key tactics that Nordstrom uses to keep consumers interested in shopping both online and in-store.

In addition to offering almost everything under the sun when it comes to beauty products and apparel, Nordstrom offers services and external features for customers, such as free styling appointments with experts both in-person and virtually, exclusive beauty styling services, custom alterations and tailoring, and even some in-store restaurant and spa activities. All of these additional services provide shoppers with an exceptional experience beyond the traditional look, buy, and leave steps that many companies use.