- 2021 Rank 7
- Founded 1901
- Model Public
Why we love Nordstrom
Monthly Benefits Emails for “Nordy Club” Loyalty Program Members
From bonus points to first dibs on the sale rack, Nordstrom’s Nordy Club has plenty of benefits, which the brand makes sure to share regularly in the form of monthly benefit emails.
Employee-Generated Website Content and Product Showcases
Nobody knows Nordstrom’s product better than its employees, whose expertise can be found on the website’s content and product showcases as they help customers complete their looks.
Hyper Personalized Homepage Experiences
With personalized content and reminders of past browsing, Nordstrom keeps its homepage relevant for every individual customer, whose personalized experience starts as soon as they log on.
Download the Retail Personalization Index
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