Fashion/Apparel
#12
Forever 21
Overview
Delivering personalized styles to people’s inboxes weekly and frequently updating its well-categorized website, it’s no wonder Forever 21 is forever climbing the ranks of the Index, improving upon its score every year.
- 2021 Rank 15
- Founded 1984
- Model Private
Fashion/Apparel
#12
Forever 21
Total Score
52⁄80
-
email
20⁄30
-
web
13⁄25
-
mobile
10⁄13
-
offline
5⁄7
-
privacy
4⁄5
Forever 21
Why we love Forever 21
On-Site Product Badging and Tagging
Forever 21 has something for everyone, and makes that something easy to find with robust product badging and tagging. The retailer’s website has 20 different categories for jeans alone!
Frequently Updated Site Content, Product Recommendations, and Style Guides
The brand keeps things fresh by frequently updating its site content, product recommendations, and style guides, encouraging shoppers to make frequent site visits to see what’s new.
“Weekly Lookbook” Email Series Featuring Personalized Styles and Products
Forever21 features a “Weekly Lookbook” email series meant to feel like a fashion magazine — but it’s more varied than Vogue as the brand features styles and products personalized to each shopper.
Download the Retail Personalization Index
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