Consumer study: Pandemic-era insights and trends from Sailthru’s survey of 5,000 shoppers

Index
Highlights

Study trends from our top performers and take away strategies for company growth — no matter where you are in your journey

An inside look behind the research

Find out more about the Top 100 brands and how winning approaches to personalization go beyond product promotion.

Guide

Enhance Your Email Personalization: 6 Best Practices for Standing Out in the Inbox

With so many emails, uniqueness can seem impossible. This guide provides six tips to help your emails stand out.

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Guide

Looking Fashion Forward: 6 Best Practices for Fashion and Apparel Retailers in 2021

Learn how your fashion brand can personalize customer experiences at every step.

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How Best Buy climbed the rankings with a top-tier curbside pickup experience, expert recommendations, and more.

Guide

Experiences that Make a Statement: 5 Best Practices for Beauty Brands

Sephora is a longtime Index winner, but that doesn’t mean your beauty brand can’t get wins. Read the guide to find out more.

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Guide

The 4 Curbside Customers to Know in 2021

Curbside pickup and buy online, pick up in store have both taken off in the last year. Learn how to use personalization to create the best possible experiences for these customers.

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"The strategic partnership Sailthru provides has been invaluable to our team. The team stands out in two key ways: expertise and proactive approach. It’s what’s kept Shoedazzle and all of TechStyle Fashion Group’s brands working with Sailthru for 6 years strong."

Bryan McNally
Sr. Manager CRM

"Sailthru has proven to be a true partner in that they understand our business goals, opportunities, and challenges, and enable us to personalize our cross-channel marketing communications seamlessly and efficiently."

LINDSAY MCGOVERN
SENIOR DIRECTOR OF CRM AND LIFECYCLE MARKETING
Blog

What Makes Sephora Such an Outstanding Omnichannel Retailer?

We’ve distilled the secrets behind Sephora’s success. Learn what they are.

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Blog

Personalization vs. Segmentation: The Real Difference and Why it Matters

Dig into the differences between two incredibly powerful marketing strategies: personalization and segmentation.

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Blog

6 Ways to Optimize Your Signup Page and Preference Center for Maximum Engagement

Learn how to design a preference center and signup page that puts CX at the forefront.

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Email Insights

Tried-and-true strategies for increasing revenue from email.

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Four Retail Personalization Trends Your Customers Crave

Here’s your blueprint for building a better omnichannel experience.

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3 Reasons Why We Read Every Fabletics Email

Follow Fabletics lead when using email personalization. Their real-time emails and targeted subject lines entice subscribers to click again and again.

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How Best Buy Beats Amazon with a Superior Site Experience

Best Buy offers a 360-degree customer view so many retailers seek. Find out what that means for their website experience.

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