Retailer & Consumer Study: Where do retailers and consumers disagree on personalization?

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Index
Highlights




Study trends from our top performers and take away strategies for company growth — no matter where you are in your journey.

This year’s best retail brands

Learn all about the 2022 Retail Personalization Index’s Top 100 brands and their winning personalization approaches.

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Guide

How Retailers Can Better Serve Customers Through Personalization

Where do retailers and consumers disagree when it comes to cross-channel personalization?

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Guide

Marketing to Gen Z

A new generation of consumers is here. So, how can your brand connect with Gen Z to rewrite the rules of retail?

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Thrive Market personalizes shopping by diet, brand, and budget for every buyer — and more than one million members.

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Guide

Looking Fashion Forward: 6 Best Email Marketing Practices for Footwear Retailers for 2022

How are brands like Reebok, Famous Footwear, and Adidas using personalization to stay ahead of competitors and win new customers?

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Guide

How MZ Wallace Relaunched Its Loyalty Program to Drive Repeat Purchases

With record loyalty program growth and a need to incorporate new martech, prioritizing personalization became this brand’s best move.

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"Sailthru has proven to be a true partner in that they understand our business goals, opportunities, and challenges, and enable us to personalize our cross-channel marketing communications seamlessly and efficiently."

LINDSAY MCGOVERN
SENIOR DIRECTOR OF CRM AND LIFECYCLE MARKETING

“Since partnering with Sailthru, we’ve seen significant gains across key performance indicators like a nearly 56% increase in email driven-conversions year-over-year. Sailthru’s advanced technology and helpful staff makes the process seamless.”

Eliza Sniatkowksi
Digital Marketing Manager
Blog

Enhance Your One-to-One Personalization with Minimal Effort

The move to cross-channel experiences doesn’t mean customers no longer want brand relationships — in fact, it’s quite the opposite!

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Blog

3 Ways to Build a Winning Email Strategy in 2022

Email and retail marketing are both on the verge of a fundamental transformation.

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Blog

6 Data-Driven Tips to Improve Your Email Engagement Rate

Here are six data-driven retail marketing strategies proven to boost the impact of every email message you send.

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Customer Testimonials

Why retail’s top brands and fastest-growing companies trust us.

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