Consumer study: Pandemic-era insights and trends from Sailthru’s survey of 5,000 shoppers
Index
Highlights
Study trends from our top performers and take away strategies for company growth — no matter where you are in your journey
An inside look behind the research
Find out more about the Top 100 brands and how winning approaches to personalization go beyond product promotion.
Enhance Your Email Personalization: 6 Best Practices for Standing Out in the Inbox
With so many emails, uniqueness can seem impossible. This guide provides six tips to help your emails stand out.
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Looking Fashion Forward: 6 Best Practices for Fashion and Apparel Retailers in 2021
Learn how your fashion brand can personalize customer experiences at every step.
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How relevant is your marketing? Get ranked on this personalization maturity quiz.
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How Best Buy climbed the rankings with a top-tier curbside pickup experience, expert recommendations, and more.
Experiences that Make a Statement: 5 Best Practices for Beauty Brands
Sephora is a longtime Index winner, but that doesn’t mean your beauty brand can’t get wins. Read the guide to find out more.
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5 Welcome Series Email Strategies from the World’s Best Brands
Today, more than two-thirds of retail’s top performers say hello to new subscribers through an onboarding series instead of a single email. Learn how to make the most of your welcome series from some of the retailers doing it best.
Get the Guide"The strategic partnership Sailthru provides has been invaluable to our team. The team stands out in two key ways: expertise and proactive approach. It’s what’s kept Shoedazzle and all of TechStyle Fashion Group’s brands working with Sailthru for 6 years strong."
Sr. Manager CRM
"Sailthru has proven to be a true partner in that they understand our business goals, opportunities, and challenges, and enable us to personalize our cross-channel marketing communications seamlessly and efficiently."
SENIOR DIRECTOR OF CRM AND LIFECYCLE MARKETING
Grow Your Customer Loyalty Like 6 Retail Leaders
Acquiring & retaining lifetime buyers doesn’t take an overly complex loyalty program. Find out how personalized email can help your brand.
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Why CPG Needs First-Party Data to Succeed
The market and buyer behavior is changing. Going forward, CPG needs first-party data to succeed. Get started with these 5 steps.
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6 Ways to Optimize Your Signup Page and Preference Center for Maximum Engagement
Learn how to design a preference center and signup page that puts CX at the forefront.
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How Best Buy Beats Amazon with a Superior Site Experience
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