Consumer study: Pandemic-era insights and trends from Sailthru’s survey of 5,000 shoppers
An inside look behind the research
Find out more about the Top 100 brands and how winning approaches to personalization go beyond product promotion.
Enhance Your Email Personalization: 6 Best Practices for Standing Out in the Inbox
With so many emails, uniqueness can seem impossible. This guide provides six tips to help your emails stand out.Get the Guide
Looking Fashion Forward: 6 Best Practices for Fashion and Apparel Retailers in 2021
Learn how your fashion brand can personalize customer experiences at every step.Get the Guide
How Best Buy climbed the rankings with a top-tier curbside pickup experience, expert recommendations, and more.
Experiences that Make a Statement: 5 Best Practices for Beauty Brands
Sephora is a longtime Index winner, but that doesn’t mean your beauty brand can’t get wins. Read the guide to find out more.Get the Guide
The 4 Curbside Customers to Know in 2021
Curbside pickup and buy online, pick up in store have both taken off in the last year. Learn how to use personalization to create the best possible experiences for these customers.Get the Guide
What Makes Sephora Such an Outstanding Omnichannel Retailer?
We’ve distilled the secrets behind Sephora’s success. Learn what they are.Read More
Personalization vs. Segmentation: The Real Difference and Why it Matters
Dig into the differences between two incredibly powerful marketing strategies: personalization and segmentation.Read More
6 Ways to Optimize Your Signup Page and Preference Center for Maximum Engagement
Learn how to design a preference center and signup page that puts CX at the forefront.Read More
Tried-and-true strategies for increasing revenue from email.
Explore the latest content
Four Retail Personalization Trends Your Customers Crave
Here’s your blueprint for building a better omnichannel experience.Learn More
3 Reasons Why We Read Every Fabletics Email
Follow Fabletics lead when using email personalization. Their real-time emails and targeted subject lines entice subscribers to click again and again.Learn More
How Best Buy Beats Amazon with a Superior Site Experience
Best Buy offers a 360-degree customer view so many retailers seek. Find out what that means for their website experience.Learn More