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Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers

Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers

Gen Z is rewriting the rules of consumer engagement when it comes to technology, shopping, media, brand loyalty, and more.

While research has shown how Gen Z is different from any other generation, why these differences matter and what that means for retailers everywhere has remained hidden. Until now.

Download the research to learn more about:

  • Gen Z’s motivations, behaviors, and preferences
  • Why the supply chain is an essential part of marketing to Gen Z
  • Gen Z’s customer experience and in-store shopping expectations

Topics covered:

  • Augmented reality (AR), virtual reality (VR), and other emerging martech
  • “Post-technology” omnichannel experiences
  • Value-oriented messaging and marketing tactics

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