Top 100 Winners
Thrive Market offers primarily organic and natural products through a membership program that allows users to pay a lower price for premium products offered on its site. The brand engages with users in a completely personalized approach, starting with its initial preference quiz.
Thrive Market prides itself on sustainability and corporate social responsibility (now a Certified B Corporation!) so much that one of the most important questions on its initial quiz is used to gauge member values and interest in various social efforts. Shopper experience from then on is personalized to fit their unique interests, regardless of the platform in which they engage with the brand.
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Why we love Thrive Market
Personalized emails to user profile
Emails from Thrive Market are anything but your typical circular from the local grocery store. The brand’s messaging is personalized to each shopper, with product recommendations, current offers, and re-engagement emails filled with images and messaging about the products that customers frequently purchase or have expressed interest in. Thrive Market also makes sure to send these emails at a time when individuals frequently engage with the brand.
Optimized mobile experience
Customer on-site profiles sync perfectly with the Thrive Market mobile app, creating a unified experience across both platforms. Personalized product recommendations are featured on the app, along with the same onboarding product quiz for the users’ first engagement via app. The brand is also one of only 27 companies on this year’s Index that not only sends shoppers SMS messages, but also personalizes the messaging to fit user interests and preferences.
The entire Thrive Market website is designed with the customer experience in mind. The brand makes its first touchpoint with consumers in an in-depth preference quiz to understand each shopper’s interests, shopping habits, product preferences, social interests, and more. Members need to answer this quiz before they can sign up for the service because tailoring the website to fit customer interests is a key value this brand offers.
Download the Retail Personalization Index
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