Top 100 Winners

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fresh produce

Grocery

#2

Thrive Market

Email Excellence

Sailthru Client

A rising star in health + wellness-focused grocery, Thrive Market lives up to its name by skyrocketing into the #2 spot in this year's Index. The brand brings a specialized care and attention to every customer touchpoint, from the moment of onboarding to post-purchase and beyond.

Overview

Thrive Market offers primarily organic and natural products through a membership program that allows users to pay a lower price for premium products offered on its site. The brand engages with users in a completely personalized approach, starting with its initial preference quiz.

Thrive Market prides itself on sustainability and corporate social responsibility (now a Certified B Corporation!) so much that one of the most important questions on its initial quiz is used to gauge member values and interest in various social efforts. Shopper experience from then on is personalized to fit their unique interests, regardless of the platform in which they engage with the brand.

Categories

Previous Rank

11

Founded

2015

Model

Private

Thrive Market logo

Total Score

88

Email

31

Web

33

Mobile

19

Offline

2

Other

3

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Thrive Market

Why we love Thrive Market

Personalized emails to user profile

Emails from Thrive Market are anything but your typical circular from the local grocery store. The brand’s messaging is personalized to each shopper, with product recommendations, current offers, and re-engagement emails filled with images and messaging about the products that customers frequently purchase or have expressed interest in. Thrive Market also makes sure to send these emails at a time when individuals frequently engage with the brand.

personalized emails example

Optimized mobile experience

Customer on-site profiles sync perfectly with the Thrive Market mobile app, creating a unified experience across both platforms. Personalized product recommendations are featured on the app, along with the same onboarding product quiz for the users’ first engagement via app. The brand is also one of only 27 companies on this year’s Index that not only sends shoppers SMS messages, but also personalizes the messaging to fit user interests and preferences.

optimized mobile experience example

Ultra-personalized website

The entire Thrive Market website is designed with the customer experience in mind. The brand makes its first touchpoint with consumers in an in-depth preference quiz to understand each shopper’s interests, shopping habits, product preferences, social interests, and more. Members need to answer this quiz before they can sign up for the service because tailoring the website to fit customer interests is a key value this brand offers.

extreme website personalization example

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Total Score 79
  • Email 21
  • Web 20
  • Mobile 17
  • Offline 9
  • Web 12
07 Food52
  • Sailthru Client
  • Most Improved

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