Beauty products are designed to look different on every face and four-time Index champion Sephora understands how to make its shopping experiences just as personalized as its products. Through its industry-leading loyalty program, the brand collects customer data and builds long-term shopper relationships with ease.
- 2021 Rank 1
- Founded 1970
- Model Private
Why we love Sephora
Progressive Profiling for Better Personalization
Navigating a virtual cosmetics counter can be daunting, but Sephora’s robust recommendation engine combines collected customer data with predictive analytics and personalized quizzes to help customers find the right reds and the best beiges every time.
Seamless In-Store and Online Customer Experiences
Having embraced omnichannel retail early, Sephora has perfected providing a consistent and frictionless shopping experience for every customer — whether they’re shopping in a store, on its website, within its mobile app, or navigating between all three.
The Brand’s Beauty Insider Program
Rather than sending the same shade of email promotions to every subscriber, Sephora helps shoppers feel special by tailoring messages to each recipient’s loyalty tier and allowing them to use program points for donations to favorite charities that align with Sephora’s ethos.
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