Why we love Sephora

Navigating a virtual cosmetics counter can be daunting, but Sephora’s robust recommendation engine combines collected customer data with predictive analytics and personalized quizzes to help customers find the right reds and the best beiges every time.

Having embraced omnichannel retail early, Sephora has perfected providing a consistent and frictionless shopping experience for every customer — whether they’re shopping in a store, on its website, within its mobile app, or navigating between all three.

Rather than sending the same shade of email promotions to every subscriber, Sephora helps shoppers feel special by tailoring messages to each recipient’s loyalty tier and allowing them to use program points for donations to favorite charities that align with Sephora’s ethos.