From personalized communications during first interactions to an online shopping experience that mirrors its in-store alternative, DSW knocks the socks off of footwear fans everywhere.
- 2021 Rank 23
- Founded 1969
- Model Public
Why we love DSW
Eye-Catching Email Subject Lines
The most engaging email in the world won’t make a splash without a catchy subject line like DSW’s “It’s all about walking with confidence.” The brand uses eye-catching titles to bridge the gap between in-store and ecommerce experiences.
Monthly VIP Statement Emails Emphasizing Customer Loyalty and Rewards
DSW uses personalized loyalty offers and point status reminders to connect with its customers — reinforcing each buyer’s feeling of being individually appreciated and valued.
Customer Sign-Up Data Fuels Content and Product Offers
When new customers tell DSW about themselves, the brand listens. The brand uses customer sign-up data to fuel content and product offers, personalizing the customer experience from the very beginning.
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