Reshaping the Retail Experience

The Retail Personalization Index is the industry’s most comprehensive study on the personalization capabilities of today’s top retailers. Our fifth-annual report is larger than ever, with 500 brands evaluated. Dive in for some fresh inspiration on how to reshape your own personalization journey.

500 brands.
5,000 consumers.
1 conclusion:
Retail personalization has never been more important.

  • Brands Evaluated 500
  • Customers Surveyed 5,000
  • Attributes Analyzed 80
  • Hours of Research 2,500+

Featuring Notable Brands Like

The Index: LIVE

There are a number of great events planned, live and virtual, to celebrate the launch of the 2022 Retail Personalization Index. Check out our calendar for opportunities to learn more about the retail industry’s most comprehensive 2022 consumer research.

EXPLORE CALENDAR

Take a deep dive into the research behind the 2022 Retail Personalization Index

In 2022, successful retailers are personalizing every touchpoint of the shopper experience: in-store and online, across all platforms and devices. We surveyed consumers and retail marketers to understand customer expectations today — and to learn how brands believe they’re delivering on those expectations.

Download Now
Total Score 65

⁄80

  • email

    22⁄30

  • web

    24⁄25

  • mobile

    11⁄13

  • offline

    7⁄7

  • privacy

    1⁄5

Total Score 46

⁄80

  • email

    14⁄30

  • web

    16⁄25

  • mobile

    9⁄13

  • offline

    4⁄7

  • privacy

    3⁄5

Total Score 43

⁄80

  • email

    18⁄30

  • web

    10⁄25

  • mobile

    9⁄13

  • offline

    4⁄7

  • privacy

    2⁄5

The health & beauty brands getting glowing reviews

When it comes to personal wellness and skincare, every consumer is different. These are the health & beauty brands scoring big by delivering personalized experiences that recognize their customers for the unique individuals they are.
Health & Beauty
  • 1Sephora
    Total Score 65

    ⁄80

    • email

      22⁄30

    • web

      24⁄25

    • mobile

      11⁄13

    • offline

      7⁄7

    • privacy

      1⁄5

  • 25e.l.f. Cosmetics
    Total Score 46

    ⁄80

    • email

      14⁄30

    • web

      16⁄25

    • mobile

      9⁄13

    • offline

      4⁄7

    • privacy

      3⁄5

  • 40Sigma Beauty
    Total Score 43

    ⁄80

    • email

      18⁄30

    • web

      10⁄25

    • mobile

      9⁄13

    • offline

      4⁄7

    • privacy

      2⁄5

"Sailthru has proven to be a true partner in that they understand our business goals, opportunities and challenges and enable us to personalize our cross-channel marketing communications seamlessly and efficiently."

Lindsay McGovern
Sr. Director CRM and Lifecycle

“Sailthru has great capabilities. Their platform is flexible - great for both the non-technical marketer and for the larger email teams.”

Kate Gagon
Associate Director, Brand Marketing

"Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy!"

Kajal Patel
Email Marketing Manager

Insights

The Personalization Gap

71% of retailers think they excel in personalization in marketing.

Only 34% of consumers agree.

Data Snacks
  • 53%Consumers that belong to at least one brand loyalty program
  • 71%Consumers that think personalization matters
  • 80%Consumers that will share data in exchange for deals & offers
Better email starts here

The top 100 brands shaping the future of retail

It’s here: the complete guide to this year’s top 100 retailers and ecommerce brands paving the way forward in personalization and CX. Discover how these leaders made the list, with proven tips to improve your personalization strategies.

Beyond the Top 100