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How MZ Wallace Relaunched Its Loyalty Program to Drive Repeat Purchases

How MZ Wallace Relaunched Its Loyalty Program to Drive Repeat Purchases

MZ Wallace is no stranger to loyalty programs. Since 2014, the brand has engaged loyal online and in-store shoppers with a rewards program to deliver updates, points, exclusive perks, and more.

But with record loyalty program growth and a need to incorporate new martech, prioritizing personalization gave this brand the engagement and revenue boosts it needed.

Download this case study to learn more about:

  • Lifecycle Optimizer and the role this tool played in relaunching MZ Wallace’s customer-centric loyalty program
  • Audience Builder helps MZ Wallace’s marketing team work smarter and more efficiently than ever
  • Why dynamic content and data feeds are essential elements of a rewarding digital customer experience

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