Sporting/Outdoors

#18

Dick’s Sporting Goods

Overview

Dick’s Sporting Goods scores a touchdown for cross-channel personalization with relevant recommendations and information about inventory for those shoppers who like to pick up their purchases in-store. And the extra point? The brand’s personalized mobile experience!

  • 2021 Rank N/A
  • Founded 1948
  • Model Public

Sporting/Outdoors

#18

Dick’s Sporting Goods

  • Accolades:
  • New to the 100

Total Score

49⁄80

  • email

    13⁄30

  • web

    17⁄25

  • mobile

    9⁄13

  • offline

    7⁄7

  • privacy

    3⁄5

Dick’s Sporting Goods

Why we love Dick's Sporting Goods

In-App Promotions and Rewards to Enhance Mobile Shopper Experiences

Mobile personalization helped Dick’s Sporting Goods get into this year’s Index, something the retailer draws attention to with in-app promotions and rewards to enhance their mobile shopping experiences.

Integration with Nike to Enhance Joint User Loyalty Program Experience

Nike is the ultimate teammate for a brand like Dick’s Sporting Goods, which integrated its loyalty program with Nike’s, offering exclusive perks just for members.

Shipping and Pickup Details in Website Product Icons

It’s not just about making a purchase; shoppers also think about how they’ll receive it. With shipping and pickup details on product icons, Dick’s Sporting Goods makes customers’ options clear.

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