Top 100 Winners
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Why we love Adidas
Mobile and in-store connection
Adidas makes it easy for shoppers to see specific product availability. Its mobile app lets customers check real-time inventory at their preferred store and any other nearby locations—as well as choose click-and-collect options—to make the digital customer experience as positive as possible. Customers can also access in-store events to sign up for socially distanced appointments with Adidas team members.
Engaging rewards program
The brand’s free membership community, Creators Club, allows shoppers to earn rewards and discounts from engaging with the brand in different ways. Adidas tracks member points and reminds customers of their status level through email communications so it’s always easy to see how close they are to their next rewards tier. Or to navigate on to its site to take one last look at that promotion.
Personalizing with preferences
Adidas brings smart recommendations across every digital channel to engage customers wherever they shop. The brand uses a product-specific preference manager to learn about shopper interests and personalizes both product recommendations and marketing designs to fit that person’s unique buyer personality.
Download the Retail Personalization Index
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