The brand’s free membership community, Creators Club, allows shoppers to earn rewards and discounts from engaging with the brand in different ways. Adidas tracks member points and reminds customers of their status level through email communications so it’s always easy to see how close they are to their next rewards tier. Or to navigate on to its site to take one last look at that promotion.

Adidas brings smart recommendations across every digital channel to engage customers wherever they shop. The brand uses a product-specific preference manager to learn about shopper interests and personalizes both product recommendations and marketing designs to fit that person’s unique buyer personality.