Having publicly prioritized personalization for years, Adidas recently went on a hiring spree, looking for 500 people to fill roles in IT digital, data, and analytics. Naturally the sportswear giant is a mainstay on the Index’s upper rankings as it delights sporty shoppers on every channel.
- 2021 Rank 6
- Founded 1949
- Model Public
Why we love Adidas
Robust Customer Preferences Manager
How often people want to hear from brands is a personal choice, one Adidas accommodates with a robust preference manager that gives customers a say in when and where they hear from the brand.
Triggering Messages for MVPs
Going beyond welcome series and cart abandonment campaigns, Adidas leverages loyalty in its email communications to message MVP shoppers based on their Creators Club program points and which rewards they’ve unlocked.
Not Stopping at Sneakers
When someone buys a new pair of sneakers, they may need a new outfit to go with them. Adidas goes for the gold with “Shop the Look” recommendations and user-generated content, a hallmark of the brand’s personalized marketing.
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