Sporting/Outdoors

#5

Adidas

Overview

Having publicly prioritized personalization for years, Adidas recently went on a hiring spree, looking for 500 people to fill roles in IT digital, data, and analytics. Naturally the sportswear giant is a mainstay on the Index’s upper rankings as it delights sporty shoppers on every channel.

  • 2021 Rank 6
  • Founded 1949
  • Model Public

Sporting/Outdoors

#5

Adidas

  • Accolades:
  • Top Email Score
  • Top Ten
  • Top Website Score

Total Score

59⁄80

  • email

    22⁄30

  • web

    21⁄25

  • mobile

    5⁄13

  • offline

    7⁄7

  • privacy

    4⁄5

Adidas

Why we love Adidas

Robust Customer Preferences Manager

How often people want to hear from brands is a personal choice, one Adidas accommodates with a robust preference manager that gives customers a say in when and where they hear from the brand.

Triggering Messages for MVPs

Going beyond welcome series and cart abandonment campaigns, Adidas leverages loyalty in its email communications to message MVP shoppers based on their Creators Club program points and which rewards they’ve unlocked.

Not Stopping at Sneakers

When someone buys a new pair of sneakers, they may need a new outfit to go with them. Adidas goes for the gold with “Shop the Look” recommendations and user-generated content, a hallmark of the brand’s personalized marketing.

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