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adida storefront




Email Excellence

There is no doubt Adidas has a loyal and adoring customer base—the iconic brand has one of the highest Net Promoter Scores of any brand surveyed in our consumer research. This brand is also on the rise after climbing up to #6 from its #9 ranking in the last Index.


Adidas is a whiz when it comes to fostering loyalty through its Creators Club rewards program and other cross-channel personalization efforts. Since 2015, the brand has been executing on a brand strategy called “Creating the New,” to grow ecommerce by upping its digital approach. Adidas has been a leader with its approach to mobile and digitally integrated store experiences. And it’s not showing any signs of slowing down.


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Why we love Adidas

Mobile and in-store connection

Adidas makes it easy for shoppers to see specific product availability. Its mobile app lets customers check real-time inventory at their preferred store and any other nearby locations—as well as choose click-and-collect options—to make the digital customer experience as positive as possible. Customers can also access in-store events to sign up for socially distanced appointments with Adidas team members.

adida mobile example

Engaging rewards program

The brand’s free membership community, Creators Club, allows shoppers to earn rewards and discounts from engaging with the brand in different ways. Adidas tracks member points and reminds customers of their status level through email communications so it’s always easy to see how close they are to their next rewards tier. Or to navigate on to its site to take one last look at that promotion.

adidas join the club email

Personalizing with preferences

Adidas brings smart recommendations across every digital channel to engage customers wherever they shop. The brand uses a product-specific preference manager to learn about shopper interests and personalizes both product recommendations and marketing designs to fit that person’s unique buyer personality.

omnichannel personalization example

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Total Score 79
  • Email 21
  • Web 20
  • Mobile 17
  • Offline 9
  • Web 12
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