Pets

#14

Petco

Overview

People consider their pets part of the family, which makes personalization especially important for a brand like Petco, which exceeds expectations with strong email marketing and relevant recommendations.

  • 2021 Rank 31
  • Founded 1965
  • Model Public

Pets

#14

Petco

Total Score

51⁄80

  • email

    19⁄30

  • web

    14⁄25

  • mobile

    8⁄13

  • offline

    7⁄7

  • privacy

    3⁄5

Petco

Why we love Petco

Pet-Focused Email Subject Line Personalization

Petco stands out in the inbox by upping its subject line personalization, focusing more on pets than purchases — “Top tips to support better digestion for your cat,” for example.

Automated Reorder and Replenishment Notifications

Pet food tends to weigh a ton, which makes it a perfect product for ecommerce. Since it tends to be consumed at a regular cadence, Petco automated reorder and replenishment notifications.

Collaborative Filtering to Promote Relevant Products and Site Offers

Not sure what your new pet needs? Petco shares the wisdom of the crowd, leveraging collaborative filtering — “those who bought this also bought that” — to recommend relevant products and site offers.

Up Next

17 Target

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