People consider their pets part of the family, which makes personalization especially important for a brand like Petco, which exceeds expectations with strong email marketing and relevant recommendations.
- 2021 Rank 31
- Founded 1965
- Model Public
Why we love Petco
Pet-Focused Email Subject Line Personalization
Petco stands out in the inbox by upping its subject line personalization, focusing more on pets than purchases — “Top tips to support better digestion for your cat,” for example.
Automated Reorder and Replenishment Notifications
Pet food tends to weigh a ton, which makes it a perfect product for ecommerce. Since it tends to be consumed at a regular cadence, Petco automated reorder and replenishment notifications.
Collaborative Filtering to Promote Relevant Products and Site Offers
Not sure what your new pet needs? Petco shares the wisdom of the crowd, leveraging collaborative filtering — “those who bought this also bought that” — to recommend relevant products and site offers.
Download the Retail Personalization Index
It’s here: the complete guide to this year’s top 100 retailers and ecommerce brands paving the way forward in personalization and CX. Discover how these leaders made the list, with proven tips to improve your personalization strategies.GET YOUR COPY