The pandemic prompted a surge in picking up online purchases curbside or in-store and Target’s expertise in this area improved its overall personalized shopping experiences, along with a well-designed mobile app.
- 2021 Rank 26
- Founded 1902
- Model Public
Why we love Target
Personalized In-Store Pickup Experiences
Whether you’re picking up an online purchase in a store or a parking lot, Target facilitates a seamless experience with lots of communication and crystal clear directions.
Attribute-Based Website Filtering and Product Recommendations
Say you’re looking for beach chairs, a simple item with 137 options on Target.com. The retailer’s attribute-based website filtering and product recommendations simplify your search, sorting items by type, price, reviews, and more.
Mobile App Flexibility and Functionality
Target hits the bullseye with its app, earning a near-perfect score in the mobile personalization category. New downloaders are treated to an onboarding tutorial that educates them on how to use the flexible, functional app.
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