Department Store/Marketplace
#17
Target
Overview
The pandemic prompted a surge in picking up online purchases curbside or in-store and Target’s expertise in this area improved its overall personalized shopping experiences, along with a well-designed mobile app.
- 2021 Rank 26
- Founded 1902
- Model Public
Department Store/Marketplace
#17
Target
Total Score
50⁄80
-
email
15⁄30
-
web
16⁄25
-
mobile
11⁄13
-
offline
6⁄7
-
privacy
2⁄5
Target
Why we love Target
Personalized In-Store Pickup Experiences
Whether you’re picking up an online purchase in a store or a parking lot, Target facilitates a seamless experience with lots of communication and crystal clear directions.
Attribute-Based Website Filtering and Product Recommendations
Say you’re looking for beach chairs, a simple item with 137 options on Target.com. The retailer’s attribute-based website filtering and product recommendations simplify your search, sorting items by type, price, reviews, and more.
Mobile App Flexibility and Functionality
Target hits the bullseye with its app, earning a near-perfect score in the mobile personalization category. New downloaders are treated to an onboarding tutorial that educates them on how to use the flexible, functional app.
Download the Retail Personalization Index
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