“Like no other store in the world,” Bloomingdale’s shot to the top of last year’s Index and maintained its high score thanks to a combination of a stellar mobile app, which centers on shoppers’ preferred locations.
- 2021 Rank 4
- Founded 1861
- Model Private
Why we love Bloomingdale’s
Monthly Loyalty Update and Rewards Recap Emails
Bloomingdale’s lavishes rewards on its Loyalists and sends emails with exclusive offers as well as monthly recaps with every member’s stats, reminding them how close they are to a reward.
Mobile App That Promotes Preferred Brands and “Home” Store Location
Bloomingdale’s strongest strengths are mobile and in-store personalization, which go together like sandals and sarongs. The app experience revolves around shoppers’ preferred brands and “home” store.
Ability to Adjust Communication Preferences, Clothing Sizes, and More
This brand lets customers sit in the driver’s seat, giving them the ability to personalize the shopping experience based on preferences for communication preferences, clothing sizes, and more.
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