If you’re an indecisive shopper then you might fear a catalogue of 1.2 billion (yes, billion) items, but eBay makes it shockingly simple and natural to shop, compare and save. The digital-first brand leads the pack in AI technology and effortlessly applies new features to its app, website and email campaigns to nurture customers and point them toward the perfect items — with millions of customer reviews and digital touchpoints to transform a shopper’s indecision into certainty (no matter which platform they use). This year the online marketplace launched many new initiatives to further simplify its enormous catalogue offering. Shoppers can leverage smart technology, such as image search, to use photos to shop eBay’s inventory and click on the popular ‘looks like this’ feature to find similar items that may pique their interest more than the original search result. AI also enabled eBay to launch new product recommendations based on ‘regional shopping variations’ and our favorite new unreleased feature, ‘trending in your interests’.