Email communications feature personalized product recommendations and deals specific to every customer’s interests. eBay’s AI tracks customer searches on the platform, purchases made, and frequently browsed items to recommend similar and related products that complement each shopper’s individual interests. Subject lines are personalized to the user both by name and username, and emails often offer personalized discount codes to users who have not recently engaged to drive repurchase.

eBay offers over a billion items on its platform, so how do shoppers not get so lost that they never make it to checkout? eBay has cracked the code of digital design for user experience so shoppers feel comfortable browsing and buying from their phones. The eBay app displays recently viewed products and highlights the same items that customers would see on the website. And if someone’s looking to sell something, a phone’s camera tool can be used to take a picture of an item or scan a barcode.