Fashion/Apparel

#12

Fashion Nova

Overview

As America’s fast fashion brand and social media favorite, Fashion Nova saw its Index ranking jump more than almost any other participant last year. The brand’s SMS messaging and predictive analytics embody next-in-class personalization.

  • 2021 Rank 69
  • Founded 2006
  • Model Private

Fashion/Apparel

#12

Fashion Nova

  • Accolades:
  • Liveclicker Client
  • Sailthru Client

Total Score

52⁄80

  • email

    22⁄30

  • web

    19⁄25

  • mobile

    9⁄13

  • offline

    0⁄7

  • privacy

    2⁄5

Fashion Nova

Why we love Fashion Nova

Advanced Use of Predictive Analytics in Post-Purchase Emails

Post-purchase emails are a great way to turn a new shopper into a loyal customer and Fashion Nova enhances its post-purchase messaging with recommendations picked by predictive analytics.

Rich Mobile Experiences Featuring Personalized SMS Messaging

Fashion Nova capitalizes on SMS messages’ high open rate with messaging so personalized that customers may just add the brand to the group chat.

Time-Triggered Messaging and Dynamic Email Content

The best email marketing programs feature a mix of reactive and proactive triggers, such as Fashion Nova’s time-triggered messages and dynamic email content letting shoppers know what’s selling fast. 

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14 Overstock.com

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