Department Store/Marketplace
#14
Overstock.com
Overview
A new addition to the Index, Overstock.com offers an eclectic mix of furniture, home decor, jewelry, pet supplies, and personalization. Since 2014, the brand has been one of the first to embrace digital commerce in all forms.
- 2021 Rank N/A
- Founded 1999
- Model Public
Department Store/Marketplace
#14
Overstock.com
Total Score
51⁄80
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email
13⁄30
-
web
19⁄25
-
mobile
12⁄13
-
offline
4⁄7
-
privacy
3⁄5
Overstock.com
Why we love Overstock.com
Product Tagging Highlights Best Sellers, Top-Rated Products, and Most-Liked Brands
Product badging and tagging makes a website easier to navigate, but Overstock.com takes it a step further by using its tags to highlight its most popular products and brands.
“Tips and Tricks” Article Personalized to Each Product Promotion
Overstock.com’s Tips and Tricks blog is “your everything guide to living in style” and the content is tied with commerce with different articles personalized to each product promotion.
Push Notifications Segmented by Product Category of Interest
Push notifications have high engagement but can very easily cross a line into over-communicating. Overstock.com keeps it relevant by segmenting its push notifications into product categories of interest.
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