Top 100 Winners

View Full List
young carefree women dancing on beach



American Eagle Outfitters

American Eagle is taking direction from its #AExME Council full of young advocates and change-makers seeking to build a more inclusive world. And we’re all for it. As a top 25 brand in this year’s Index, so are its loyal customers.


This specialty retailer jumped from a humbly impressive #48 position on last year’s Index to a highly competitive and coveted spot in the top 25. The biggest reason for the brand’s jump comes from its email communications that take advantage of best practices such as personalized messaging and re-engagement. Market value and personalization are not the only areas of improvement and innovation for the brand, as it continues to focus on inclusivity and corporate social responsibility through a partnership with Give Back Box to make donating slightly used products easier for its customers.


Previous Rank






American Eagle Outfitters logo

Total Score












Learn to build customer relationships like AEO with our guide.

Get the Guide

American Eagle Outfitters

Why we love American Eagle Outfitters

Real Rewards program

This brand’s loyalty program makes it easy for members to get rewarded for even the smallest things. American Eagle’s Real Rewards program not only offers members exclusive deals and events, but provides them additional perks like a birthday gift, free shipping and returns, and opportunities to win points that can be redeemed for discounts. The program is tiered, meaning the more you spend, the more perks you get.

American Eagle Outfitters loyalty program

Browser notifications

Not only is the brand a member of the Index’s top 25, it’s part of the 4% group of 2021’s ranked companies that take advantage of browser notifications. American Eagle wants to be able to reach customers easily, wherever they may be engaging with the brand. The browser notifications often act as a reminder for shoppers to take advantage of a limited-time offer or current promotion before it ends.

american eagle outfitters browser notifications example

AExME initiative

Customers who shop at American Eagle are more than just shoppers; they make up a diverse community with shared values that the brand actively celebrates. Paying close attention to the needs of its customers, the brand launched the #AExME campaign: a first-of-its-kind marketing concept that places creative direction in the hands of the customer to provide the community with a platform for self-expression and empowerment. The latest iteration of the campaign, #AExME Back To School, features real people, self-shot in their own spaces, in looks they styled themselves, to further celebrate youth expression. On the platform, customers can see style tips, blog posts about social issues, and ways that their peers have engaged with the brand (and society) to make a difference.

American Eagle Outfitters social media content

Up Next

18 Nike

More Top 25 Brands

female model headshot
Email Excellence •••


Total Score89
Learn More
fresh produce
Email Excellence •••

Thrive Market

Total Score88
Learn More
tech retail imagery
Top Industry Player •••

Best Buy

Total Score79
Learn More
stylish woman sitting of stairs
Mobile Maven


Total Score76
Learn More
woman in white spandex altleisure wear
Email Excellence •••


Total Score75
Learn More
adida storefront
Email Excellence


Total Score73
Learn More
fashion model strolling city sidewalk
Email Excellence


Total Score72
Learn More
seated fashion model wearing white sweater and boots
Email Excellence •••


Total Score69
Learn More
home improvement female model
Tied for 8th

Home Depot

Total Score69
Learn More
woman working from home office
Tied for 8th

Office Depot OfficeMax

Total Score69
Learn More
couple in kitchen with labrador
Tied for 12th •••

Bed Bath & Beyond

Total Score68
Learn More
Total Score 79
  • Email 21
  • Web 20
  • Mobile 17
  • Offline 9
  • Web 12
07 Food52
  • Sailthru Client
  • Most Improved

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed at augue condimentum augue facilisis lobortis nec id nulla. Aenean id malesuada erat.