Department Store/Marketplace
#25
HSN
Overview
With plenty of time to shop at home in 2021, HSN took advantage by using behavior-based triggered messages, product recommendations, and promotions to generate more website sales.
- 2021 Rank 48
- Founded 1982
- Model Private
Department Store/Marketplace
#25
HSN
Total Score
46⁄80
-
email
17⁄30
-
web
14⁄25
-
mobile
8⁄13
-
offline
4⁄7
-
privacy
3⁄5
HSN
Why we love HSN
Loyalty is Always Rewarded
Credit-card based loyalty program that includes relevant rewards such as exclusive financing and VIP savings events, as well as rewards for app-users that include exclusive offers and events, shipping updates and social shares.
The Buzz
With topics ranging from beauty, to fashion, to tech, to health, the brand’s personalized blog content hub serves up guides, recipes and lifestyle advice to shoppers that seamlessly integrates info with products — giving people one place to buy and learn from.
Out of Stock? No Stress.
No HSN customer ever needs to worry about out-of-stock products. Whenever an item runs out of inventory, the brand uses its robust customer data profiles to recommend a replacement product instead across its email, website, and mobile promotions.
Download the Retail Personalization Index
It’s here: the complete guide to this year’s top 100 retailers and ecommerce brands paving the way forward in personalization and CX. Discover how these leaders made the list, with proven tips to improve your personalization strategies.
GET YOUR COPY