Goals:
Business Insider is the world’s fastest-growing business publisher covering technology, media, breaking news and investing. Maintaining their growth is a top priority and their team came to Sailthru with the following goals:
- Understand individual behaviors and interests
- Deliver personalized content through email and onsite
- Optimize email marketing performance
- Increase pageviews and onsite traffic recirculation
- Increase subscriber acquisition
Solutions:
To achieve these goals, Business Insider worked with Sailthru to create a connected experience between their email marketing and website experience. Our complete solution allows Business Insider to:
- Collect email and website behavioral and interest data to create robust, individual audience profiles.
- Personalize email newsletters with dynamic recommendations based on subscriber profiles to increase response and revenue from email.
- Populate personalized newsletter ads based on a reader’s unique interests to improve clickthrough rates.
- Personalize onsite content recommendations, suppressing content that an individual has previously consumed.
- Acquire new email subscribers via website acquisition tools
