How Raise Sees Success with Lifecycle Marketing on Every Channel

Triggered messages account for more than three-quarters of email marketing revenue and why wouldn’t they? These behavior-based responses to specific customer behaviors are inherently personalized. Working with Sailthru, mobile payments platform Raise was able to tap into the power of lifecycle marketing and address each new member at the most relevant points of their customer journey.

Raise traditionally used a single generic email flow to nurture new members. Now, the company’s communications are far more personalized with 16 different flow entry points. These include separate welcome series for buyers and sellers, app installs and uninstalls, and replenishment reminders for members whose gift cards are running low.

An App Is Not Enough: Lifecycle Marketing on Every Channel

Raise saw success by incorporating lifecycle marketing into its email program, particularly its welcome series. However, Raise also recognized the importance of meeting customers wherever they may be, which increasingly means “on their phones.”

Using Sailthru to map out retargeting efforts with mobile push, encouraging brand-specific behaviors, general gift card replenishments and purchases. Done well, mobile messages can be just as effective as email. And Raise does it well: some 30% of the company’s successful conversions come from mobile email and push notifications.

With more than 500 retail partners, Raise supports more than 4,000 brands. Additionally, Raise members can make purchases online or at more than 300,000 brick-and-mortar stores. That makes it easy for Raise members to save money; it also makes it easy to overwhelm them.

However, Raise keeps members engaged with a personalized app experience. Combining a “what’s popular” algorithm with interests determined by individual user profiles, Raise highlights brands that are relevant to members and have traditionally high conversion rates, such as Macy’s, Best Buy and Nike. This resulted in a 10x lift in the form of higher clickthrough rates and increased revenue.

Click here for the full case study to learn more about how Raise engages new and repeat customers, turns repeat customers, whatever.

Click here to read our full case study to learn more about Raise’s success with Sailthru, including cross-channel customer acquisition, engaging welcome emails, and personalization.

Master Your Mobile Personalization: 6 Best Practices for Driving Downloads and Escalating Engagement

The average person spends more than four hours a day on their smartphone, which is rarely out of arm’s reach and as they play a bigger role in more aspects of our lives, mobile personalization is a must for modern retailers. Learn how with this guide, looking to Sailthru’s Retail Personalization Index and top performers like Nike, Nordstrom and Urban Outfitters.

Increasing Revenue from Email: The Definitive Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download Now