Historically, gut instincts, experience and domain knowledge reigned supreme among publishers and content creators when it came to decision making. Now, the pressure has never been heavier to take a data-first mindset. But moving from hunches to numbers can be tricky–and isn’t always welcomed with open arms, or the know-how to back it up.

Sailthru has partnered with Digiday to present actionable steps to help all brands, agencies and publishers close the data-driven culture gap in a 1-hour webinar.

During the webinar on Tuesday, November 18 at 12pm EST, Marigold Engage by Sailthru’s own Marielle Hanke (Sr. Manager of Analytics & Optimization) and Jason Grunberg (Sr. Marketing Manager of Content) will explain 5 steps to help you integrate data into your content strategies, using examples from media companies at all stages of this transition.

We’ll help answer questions plaguing all media and content brands trying to become more data-driven, such as:

  • How can I break down big data into meaningful information?

  • How do I create cooperation between marketing and editorial?

  • How do I measure for both short-term and long-term success?

  • What are the “must-have” projects for data success in 2015?

Register for the webinar now to see how your can improve your content efforts through the strategic use of data. If you can’t attend on 11/18, register anyway to receive a recording.