While there are certainly challenges to the new media environment, we think this is also an exciting and rewarding time to be in the content marketing and publishing businesses.
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But wait, before you get ready to eulogize the dearly departed, stop and think for a moment: Where are your customers actually converting?
It fascinates me that in 2015 digital marketers still have to convince each other that real testing is important -- why is it that we still need to convince ourselves that decisions should be driven by data and metrics and not gut feeling?
Marketers today know that personalization is increasingly important to running a successful business--but we know a challenge facing many marketers in adoption is the fear of not being able to provide the contiguous experience that users expect due to a lack of variety available. In this post, we’ll break down our tips for providing unique, personalized experiences for every visitor with virtually amount of content you’re able to generate,
Many marketers will rely on retargeting to convert any customer who didn’t purchase over “Cyber Weekend”, but there is much more that ecommerce brands should have in their toolkit, much of which can be automated for scaled success.
2014 Holiday Data Alert – Cyber Monday Revenue Generated By First-Time Buyers Overtakes Repeat Buyers
For the first time this holiday season newly acquired customers edged out retained customers, delivering the highest share of revenue to mid-market ecommerce companies.
Timing is EVERYTHING during the holiday season, and this year consumers are showing increased variation in their preferred time of day for holiday purchasing.
To help paint the picture of how the holidays are breaking down for marketers, Sailthru is amassing and analyzing data throughout the shopping season starting with Thanksgiving Day.
During the holidays, RPM is an extremely powerful metric to pay attention to. Aside from how profitable your customers’ basket sizes are, RPM shows you how well your entire customer base is responding--and more importantly purchasing--from your email marketing efforts.
If you’re a marketer who is focused on increasing revenue (trick statement), then you need to be focused on Average Order Value.