The Real‑Time Personalization Power of Liveclicker — Now in Sailthru
June 22, 2021
Consumer behaviors are rapidly changing. Brands need to move quickly to accommodate new buyer priorities and preferences, creating a seamless experience across channels. And the combination of real-time content and first-party data is your key to delivering value-based personalization that meets customers exactly where they are.
Two innovative partners. One unforgettable experience for you and your customers.
Today, we’re partnering with CM Group sister brand Liveclicker to solve the omnichannel personalization challenge. As consumers continue to find more places to engage with a brand, marketers need to be able to move at the speed of the customer, delivering personalized interactions at every engagement. Our latest integration brings Liveclicker’s digital library of new, conversion-driving personalization elements directly inside Sailthru.
With Liveclicker’s capabilities built right into Sailthru’s robust platform, delivering dynamic messaging based on lifetime and real-time insights you have on your customers has never been easier. A simple drag-and-drop tool in Sailthru’s Visual Email Composer (and direct access from Sailthru’s HTML Editor and Campaign Builder) lets you tailor cross-channel content to every customer at the moment they engage with your message. And the workflow is intuitive, enhancing your ability to tap into shopper insights and test more creative personalization elements within your campaigns.
But that’s not all. By adding real-time personalization to your first-party data profiles stored and managed in Sailthru, you create an unforgettable experience that delivers value at every stage of your customer journey.
Amplify your personalization strategy with Sailthru + Liveclicker
Deliver live product recommendations across all channels
Give customers interest-driven, relevant product recommendations that sync with your real-time data, provide live pricing updates, and more the moment someone engages with your email.
Drive urgency and more purchases with personalized timers
Direct your customers to purchase at precisely the right moment with personalized timers, coupons, and polls that automatically update directly inside their inbox at the moment of engagement.
Captivate attention with interactive scratch-off elements
Increase campaign engagement with your campaigns by prompting your customers to click and scratch to reveal mystery messages like a hidden deal of the day, shipping promotion, or a coupon code.
Track packages right within the email
Keep your customers (and their attention) inside your email using live package tracking that renders every time someone engages with your message. That way, shoppers stay in the know and receive timely updates of exactly where their packages are at every stage throughout the delivery process.
Getting Started with Sailthru + Liveclicker
Interested in adding the power of real-time personalization to your Sailthru data profiles? This integration requires a Liveclicker account, so please reach out to your Sailthru CSM to learn more!
If you’re not a Sailthru customer and want to see the Liveclicker integration in action, click here for a demo.
How Personalized Email Newsletters Play a Pivotal Role at The Associated Press
What You Need to Know About Google’s Latest Announcement
According to its latest blog post, Google is officially delaying its phase out of third-party cookies in Chrome from this year until 2023. For...
The Sailthru Marketing Team’s Email of the Month: Bon Appétit
It hasn’t been an easy year for restaurants, but communities all over the country have stepped up to support restaurants in the hardest of...