9 Key Mobile Marketing Stats to Know Before Finalizing Your 2018 Mobile Strategy

The sea change for mobile is here. Throughout the last several years everyone was talking about the importance of mobile, but the conversion rates — or perhaps lack of attribution — tricked some marketers into undervaluing the channel. Today, it’s a much different landscape when it comes to mobile revenue. For the ‘17 holiday shopping […]

How Retailers are Using Mobile Apps: the Good, the Bad, and the Opportunity

There’s no doubt that mobile shoppers are increasingly important to retailers. Mobile commerce will grow 58 percent this holiday season compared to last year, according to a recent prediction from eMarketer. The eMarketer team also forecasts that more than 16 percent of this year’s increase in overall holiday ecommerce sales will be driven by growth […]

Why Every Real Estate App Needs Rich Messaging and Personalization

Searching for a new rental apartment or house is the 2017 version of The Art of War. You must know the players. You need a game plan, and above all else you can never look back. But making a quick decision on where you’ll live for the next year is harrowing– and “quick” is generous. […]

Brit + Co Pops-Up in SoHo; People Starts a Loyalty Program; Holiday Shopping Revs Up

This week, we’ll see how digital media pros are taking a cue from their colleagues over in digital commerce to expand audience reach and revenue. Recent examples include Brit + Co’s recent pop-up shop and People’s new reader rewards program. Plus, the holidays are here, and we don’t mean Halloween: 60 percent of mobile shoppers have […]

4 Ways Predictive Data Analytics Changes How Consumers Behave

Predictive analytics is one of the most exciting emerging areas in marketing, and technology at large. While there are many wonderful examples below on how brands like Google, Uber and Apple are utilizing predictive analytics, there are far more easy-to-implement and practical use cases. Sailthru’s Prediction Manager helps publishers and retail/ecommerce businesses better engage their end-customers […]

For the Love of Triggered Email: Q&A with PayPerks’ Jessica Sirizzotti

The welcome email. The re-engagement series.The abandoned cart rescue stream. Triggered email is an essential aspect of any reputable brand’s email marketing arsenal. So why is it that triggered email is often the least talked-about, most undervalued email tool in a marketer’s arsenal? In fact, during the research of Sailthru’s Personalization Index, we found that […]
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