Sailthru Wins Facebook’s Innovation Spotlight Award for Personalization at Scale
By Elizabeth Trombino | September 8, 2016
Every day retail and publishing brands are harnessing the power of Sailthru’s data science to create better experiences for their customers and subscribers. But any marketer knows that the journey begins with acquisition and Sailthru is proud to offer solutions to help marketers run their acquisition programs smarter.
As a Facebook partner since 2014, we’re proud to announce today that we have received top honors in the Facebook Innovation Spotlight award for Personalized Marketing at Scale.
Our customers, including Rent the Runway, The Economist, The Clymb, Betabrand and SheKnows Media have experienced results such as increased audience reach, decreased Facebook acquisition costs, and long-term revenue gains.
Scott Hannan, Facebook’s Head of North American Partnerships commented,
“This year’s award recognizes our partners that make it easy for businesses to advertise to and engage with individuals in contextual, personalized experiences,” said Scott Hannan, Facebook’s Head of North American Partnerships. “Sailthru enables retailers and publishers to automate personalization and to uniquely connect channel data and end-user experiences resulting in a level of relevancy that is truly innovative.”
We worked with retailers and publishers to use predictive analytics to drive new customer acquisition via lookalike modeling and delivered:
- 41% reduction in mobile subscriber acquisition costs on Facebook and a 53%increase in expected lifetime value for Rent the Runway
- 175%lift in email revenue for The Clymb, in addition to a 72% reduction in subscriber churn
- A 45% reduction in subscriber acquisition costs on Facebook for SheKnows Media coupled with a 107% predicted increase in pageviews per user
- A 160% increase in website pageviews for The Economist from email subscribers
Check out the full case study to learn more and check out the video below to hear from Sailthru’s EVP of Customer Success!
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