RevZilla Wins an eTail Best‑In‑Class Award for Email Marketing
“Where the top minds in retail meet, collaborate and learn,” eTail events are the perfect place to honor the most trailblazing brands. For nine years, the conference has done just that, recognizing breakthrough startups and visionaries, standout influencer and email marketing campaigns, and more with the annual eTail Best-In-Class Awards.
eTail just wrapped up in Palm Springs, California, and we’re thrilled (but totally unsurprised) to announce that our friends at RevZilla took home a Best-In-Class Award in the Email Marketing category!
Why RevZilla Excelled at eTail
Deciding on a winner, eTail was looking for engaging email campaigns with fantastic performance metrics. RevZilla certainly fit the bill, growing revenue per thousand emails (RPM) by 7x after investing in a more lifecycle-centric email marketing program.
In the past, RevZilla favored batch-and-blast campaign sends, though behavior-based triggered messages drove far more revenue. Laying the foundation for more personalized email program, the team wanted a strong welcome series to engage new customers, brilliant browse abandonment emails to boost traffic, and interest-based triggers to catalyze conversions.
RevZilla used our Lifecycle Optimizer to implement this plan, creating and managing various flows along the customer journey. For browse abandonment alone, RevZilla created more than 22 different flows. Retargeting riders with items they’ve explicitly browsed in the past, the team focused on three specific segments:
- Product-based browse abandonment emails focus on those products that customers typically browse more frequently than they buy.
- Gender-specific flows help RevZilla engage more female riders.
- exact-match URL messaging, the team sends relevant and personalized follow-up messaging focusing on specific products.
The team’s hard work paid off. Browse abandonment helped RevZilla achieve 50% higher average order value, 30% higher RPM, a 71% life in page views… and a best-in-class award from eTail, of course.